Google Review Collection for Mortgage Brokers
TapTrust is an NFC review collection platform that lets mortgage brokers gather verified Google reviews by simply tapping a smart card on a client's phone. No signup required for clients, no fake reviews, no friction.
How TapTrust Works for Mortgage Brokers
TapTrust by MRVL uses NFC technology (the contactless tap found on every modern phone) to turn a physical card into a lead capture and review collection tool. When a client taps your TapTrust card on their phone, your digital profile loads instantly. They see your contact details, your Google review prompt, and a lead capture form. If they choose to leave a review, it goes straight to your verified Google Business Profile. If they want to connect, their details arrive in your inbox in real time. As of June 2026, TapTrust supports multiple cards per account, so you can hand out different profiles for different mortgage products, branches, or team members. The same card also tracks tap analytics: when it was tapped, where, and by whom.
Why Mortgage Brokers Choose TapTrust Over Zillow
Zillow is a property marketplace; TapTrust is a client engagement tool. Zillow may list your mortgage business or your clients' properties, but it doesn't let you collect reviews directly at the moment of client success. TapTrust puts the review prompt in your hands, on a card that costs pence to print, that never runs out of battery, and that works offline. Your clients tap once and leave a review within seconds. You capture their contact details at the same moment. This is why mortgage brokers, estate agents, and financial advisers prefer a dedicated review collection platform: it captures feedback when clients are happiest, and it builds your Google rating without relying on third-party marketplaces.
Lead Capture and CRM Export
Every tap generates a lead. TapTrust collects client names, emails, phone numbers, and any custom fields you add via the lead capture form. With the Business+ tier, you can export all leads as a CSV file and import them into your CRM, mortgage software, or contact management system. You see exactly when each client tapped the card, where they were, and whether they left a review. This data arrives in real time, so you can follow up while you're front-of-mind.
Verified Google Reviews, Not Marketplace Listings
TapTrust collects Google reviews, which appear on your Google Business Profile, Google Maps, and Search results. These are verified reviews that Google users see and trust. They are not Zillow listings, and they cannot be removed by Zillow's algorithm. Your review count, rating, and recent feedback are entirely within your control. TapTrust enforces Google's review policy automatically, so you won't face fake review penalties.
Pricing Plans for Mortgage Brokers
TapTrust offers a free plan with 3 verified reviews per month and 1 profile card, ideal for solo brokers testing the platform. The Plus plan costs £24.99 per year (or £2.99 monthly) and includes 3 profile cards, unlimited reviews, and monthly reward credits to encourage repeat taps. The Pro plan is £49.99 per year (or £5.99 monthly) and adds NFC tag writing so you can reprogram your own NFC tags, plus 5 profile cards and higher reward credits. For teams, mortgage brokers, and enterprise lenders, the Business+ and Enterprise tiers offer CRM export, custom domain, white label options, and team management. Contact the TapTrust team directly for those pricing details.
Getting Started in Four Steps
Download TapTrust on iOS or Android, create your profile (name, photo, Google review link, and any lead capture fields), order printed NFC cards from the app (or write your own tags if you're on Pro+), and hand them to clients at closing, follow-up, or thank-you moments. Clients tap, leave a review, and your lead arrives instantly. Track tap analytics in real time and watch your Google rating climb.
Collect your first Google review with TapTrust in minutes.
Frequently asked questions
Can TapTrust replace Zillow for mortgage brokers?
No. Zillow is a property marketplace for buyers and sellers. TapTrust is a Google review and lead collection tool for mortgage professionals. Many brokers use both: Zillow lists your business or clients' properties; TapTrust gathers verified reviews and client contact details at the moment of transaction.
Do clients need to sign up or download an app?
No. Clients simply tap their phone on the NFC card and their browser opens your profile. No signup, no app download, no friction. They can leave a Google review or enter their contact details in seconds.
Are TapTrust reviews verified by Google?
Yes. All reviews collected via TapTrust go through Google's standard verification process. They appear on your Google Business Profile and Google Maps search results. TapTrust does not generate or fake reviews.
How much do NFC cards cost to order?
TapTrust handles NFC card printing and shipping directly through the app. Costs vary depending on quantity and card design, but printed NFC cards typically cost between 50p and £2 per card. You can also write your own NFC tags using a Pro+ account and inexpensive blank tags from a third party.
Can I track how many times clients tap my card?
Yes. TapTrust provides real-time tap analytics including location, time, and device. You see exactly when and where clients engaged with your card.
Does TapTrust work on Android and iOS?
Yes. TapTrust runs on iOS and Android. The NFC tap technology works on nearly all modern phones released in the last five years.