Wireless business card lead generation with TapTrust NFC cards
TapTrust is an NFC business card platform that doubles as a lead capture tool. When a prospect taps your card on their phone, your contact details and a review prompt load instantly, capturing their details and driving verified Google reviews.
How TapTrust turns a business card into lead capture
A traditional wireless business card shares your contact information. TapTrust does that, but adds lead capture: when someone taps your NFC card, they see your smart profile, fill in their details on a form, and are prompted to leave a Google review. You collect every lead in one place, with tap location and timestamp. Each card is programmable (Pro tier and above), so you can update your details or swap the card's purpose without printing new stock. That's lead generation without the SMS spam or form abandonment.
Lead capture without the clutter
Most wireless lead-capture methods rely on SMS follow-up or manual entry. TapTrust automates the handoff: the moment they tap, your lead form appears on their phone. They submit once, you export as CSV to your CRM (Business+ tier), or view live on the TapTrust dashboard. No double-entry, no lost business cards, no follow-up guesswork. As of December 2024, users report tap volumes ranging from 10 to 200 taps per card per month, depending on event type and industry. You see exactly when and where each tap happened, so you know which cards and networking moments work best.
Built-in Google review collection
Lead generation is only half the story. The same card that captures contact details also prompts for a Google review. Because the review request is verified and comes directly from your NFC profile, Google is more likely to approve and display the review. Plus tier and above unlock streak bonuses: if a customer taps and leaves a review within 7 days, both of you earn rewards. This turns lead capture into a two-step win: you get their contact details and a verified review in a single interaction. No separate SMS reminder, no email blast, just one tap.
Who uses TapTrust for lead generation
Estate agents use TapTrust cards at viewings to capture buyer details and reviews. Mortgage brokers leave them in offices and at property events. Salons, gyms, and restaurants use them at checkout or during the first visit. Freelancers and creatives hand them out at networking events and conferences. Retail teams use them at till points. Any business with face-to-face customer touchpoints can turn that moment into a lead. The Free tier (3 profiles, limited storage) suits solo freelancers testing the concept. Plus (£24.99 yearly) is built for small teams. Business+ (contact sales) adds CRM export and team management.
Why NFC beats QR and business card scanners
QR codes work, but they require the customer to know what they're scanning and why. NFC cards are simpler: tap, phone recognises it, your profile loads instantly. No app download required, no confusing prompt. Business card scanners ask customers to hand over a physical card and wait for a follow-up email or manual data entry. TapTrust eliminates the wait: the lead is captured in real time, and the review request appears immediately. The card feels premium, too. It's a business card they can hold, plus a digital tool they interact with once.
Pricing and tiers for your workflow
Free tier costs nothing and lets you create one profile, collect up to 3 reviews per month, and share 10 times monthly. It's enough to test whether NFC lead capture works in your business. Plus (£2.99 monthly or £24.99 yearly) adds 3 profiles, unlimited reviews and shares, and a £2 monthly rewards credit. Pro (£5.99 monthly or £49.99 yearly) adds 5 profiles, the ability to write and re-program your own NFC tags, and a £5 monthly credit. Business+ tier (contact sales) includes CRM export in CSV format, custom domain branding, team management, and white-label options for resellers or large teams.
Get your NFC lead capture card running in minutes.
Frequently asked questions
Do I need an app to tap an NFC business card?
No. NFC is built into most smartphones (iOS 13+, Android 4.4+). When they tap your card on their phone, the card's URL opens instantly in their browser. TapTrust handles the rest - no download, no account required.
Can I export the leads I collect?
Yes, on Business+ tier and above. You can export all lead data as a CSV file and import it directly into your CRM or spreadsheet. Free and Plus tiers let you view leads in the TapTrust dashboard.
How many reviews can I collect per month?
Free tier: up to 3 per month. Plus and Pro: unlimited. Reviews are verified by Google's system, so not all submissions become published reviews, but TapTrust tracks both submitted and published numbers.
Can I re-program my own NFC tags?
Yes, on Pro tier and above. Once you upgrade, TapTrust gives you the ability to write and re-write your own NFC tags. This means one physical card can swap purposes or update your details without reprinting.
What happens if I hand out 100 cards at an event?
Each tap is logged in real time on your TapTrust dashboard with timestamp, phone type, and location (where available). You'll see exactly how many people tapped, which cards were most popular, and which leads submitted their details. All that data is yours to export or analyse.
Is TapTrust a CRM?
No. TapTrust is a lead capture and review collection tool. It captures contact details and drives verified reviews at the point of interaction. For full CRM features, export your leads to a dedicated CRM platform.