One Card Was Never Going to Cut It

The moment we realised people weren't one thing

We launched TapTrust with one profile card per account because it felt clean. Simple. You make a card, you put your details on it, you tap it at clients. Done.

But real people aren't one card. A salon owner is a salon owner at work, but also a hairdresser teaching classes on weekends. An estate agent meets buyers and sellers, but networks with other agents and builders. A freelance designer has a main business, but consults for agencies under a different framing. When you work for yourself or run a small team, you're often playing multiple professional roles, and they need different positioning.

That broker's question sat with us. We looked at our early user base and realised the pattern. People weren't asking for more features. They were asking for permission to be themselves in different contexts. That's when we made the decision: multiple profiles per account became a core feature, not a bonus.

What 'multiple profiles' actually meant to build

On paper, it sounds straightforward. Add a feature that lets users create 3 profiles at Plus tier, 5 at Pro. Click a dropdown, switch between them. But the complexity was real, and it wasn't what you'd think.

The hard part wasn't the database work. It was the tap experience. Every single NFC tap had to point to the right profile. If a client tapped a card you'd handed them six months ago, they needed to get your current information for that specific profile. Not a generic 'John Hammond' card, but 'John Hammond, MRVL Consulting' or 'John Hammond, Freelance Product Strategy', each with different contact details, different review prompts, different lead capture flows.

We had to think about analytics too. If you're running five profiles, you need to see which ones are actually working. Where are the taps coming from? Which profiles are generating leads? Which ones never get touched? We built real-time tap analytics with location data so you can see exactly how your different cards are performing, not just aggregate numbers.

Then came the question of leads. Every tap can trigger a lead capture form. If you're a mortgage broker with a profile for client work and another for partner referrals, you need those leads to go to the right place, tracked separately. That sounds simple until you're actually managing it across five profiles with different forms, different fields, different purposes.

Why this matters for people who hustle

Most of our users aren't large businesses. They're people. Freelancers. Solo practitioners. Small teams wearing multiple hats. They have one phone, one business, but they're not one-dimensional.

For them, multiple profiles mean they can hand out different cards in different rooms and still own the relationship. A restaurant owner can have one profile for customers tapping at the door, another for industry events where they want to network with other chefs. A personal trainer can use one profile for clients, another for gym partnerships. An agency can have profiles for different service lines.

But here's what really matters: they're not juggling different apps or different accounts. It's all one TapTrust account. One dashboard. One place to see all the taps, all the leads, all the reviews coming in across every role they're playing. That's the difference between a feature and something that actually fits how people work.

The tier structure we landed on

We didn't want to gatekeep this behind an expensive enterprise tier. The people who need multiple profiles most are often the people bootstrapping their own thing.

Free accounts get one profile. That's for people testing the waters, wanting to see if NFC as a lead capture and review tool even makes sense for them. Plus tier, at £2.99 a month or £24.99 yearly, gets you three profiles. That's enough for most solo people juggling a couple of roles. Pro jumps to five profiles at £5.99 monthly or £49.99 yearly, and adds NFC tag writing so you can re-program your own tags if you want to rotate what they do.

The logic was simple: price it where real people can afford to try it, but make the middle tiers genuinely useful. We've watched people move from Plus to Pro not because of one feature, but because five profiles plus the ability to write their own tags meant they could actually run their whole professional life through TapTrust.

What we've learned since launch

The multiple profiles feature has taught us something we didn't expect: people are far more creative with positioning than we assumed. We thought people would use different profiles for different business lines. They do that. But they also use them for seasonal work. Different geographies. A/B testing pitch variations. One user has a profile they hand out at networking events with a warm, friendly tone, and another for formal B2B partnerships with different messaging. Both are them. Both convert leads at different rates because they're reaching different audiences.

The real win has been the tap analytics. When you can see that your 'events' profile gets five times the engagement of your 'corporate' profile, you learn something about where your energy should go. That's not a marketing insight. That's a business insight. And it comes from letting people segment their own presence in a way that makes sense to them.