What is Tap Analytics? Real-Time Engagement Tracking for NFC Cards
Tap analytics is the real-time data you receive each time a customer taps your NFC business card, showing location, timestamp, and whether they left a Google review. TapTrust by MRVL collects and displays this engagement data so you can measure which cards drive the most leads and reviews.
How Tap Analytics Works
When a customer taps your NFC card, their phone instantly loads your TapTrust profile. The tap registers in your dashboard with location data, timestamp, and device type. You see in real time where engagement is happening, which profiles generate the most traffic, and which taps convert to Google reviews. This data is available across all tiers starting with the Free plan, so you can track performance from day one.
What Data You Collect
Tap analytics captures the geographic location of each tap, exact time of engagement, and whether the person who tapped left a review. You can see patterns across your customer base: which locations drive the most engagement, what time of day people tap most, and conversion rates from tap to review. Business+ tier adds CSV export, letting you send tap and lead data directly into your CRM for deeper analysis.
Why Tap Analytics Matter for Your Business
Traditional business cards disappear into a pocket. NFC tap analytics prove your card is being used and converting customers. Estate agents, mortgage brokers, restaurants, salons, and retail teams use TapTrust tap data to measure card effectiveness, identify high-converting locations, and optimise where they distribute cards. You move from guessing to real evidence of customer engagement and review generation.
Real-Time Dashboard View
TapTrust displays all tap data in a live dashboard. You see a map of where taps occurred, a timeline of recent engagement, and a summary of how many reviews came from taps. Plus tier and above unlock unlimited reviews and tap tracking. Pro and Business+ tiers add the ability to write your own NFC tags, so you can repurpose and re-programme existing cards without replacing them.
Combining Tap Analytics with Lead Capture
Every tap triggers your lead capture form. When someone taps your card, they see your profile and a prompt to leave a Google review. If they fill in contact details before reviewing, you capture their name, email, and phone number alongside their tap location and review. This combines engagement metrics with actionable lead data, giving you both proof of interest and a way to follow up.
Free vs Paid Tap Analytics
The Free plan includes tap analytics and up to 3 reviews per month. Plus (£2.99/month or £24.99/year) adds unlimited reviews and 3 profiles with full tap tracking. Pro (£5.99/month or £49.99/year) includes 5 profiles and NFC tag writing, so you can update cards without replacing hardware. Business+ adds CRM export and team management, letting multiple staff members track and act on tap data together.
Start tracking real-time NFC engagement and Google reviews with TapTrust. Download the app in seconds.
Frequently asked questions
Is tap location data stored or sold?
No. TapTrust collects location data only to show you where taps happen. The data is yours; it is never sold or shared with third parties. You own all tap analytics and lead data in your account.
Can I export tap analytics data?
Yes, but only on Business+ tier. Free, Plus, and Pro tiers show tap data in the dashboard. Business+ includes CSV export of tap events and leads, so you can import into your CRM or spreadsheet.
Do tap analytics include reviews that came from my card?
Yes. TapTrust shows which taps converted to Google reviews, so you can see your tap-to-review conversion rate and track review growth tied to NFC distribution.
How often is tap analytics data updated?
In real time. As soon as someone taps your card, the tap appears in your dashboard with location and timestamp. You see engagement as it happens, not in daily batches.
Can multiple team members see the same tap analytics?
Yes, on Business+ tier. Lower tiers are single-user. Business+ adds team management, so estate agents, salon managers, and retail teams can all view shared tap and lead data together.