What Is Lead Capture CRM? How TapTrust Turns Taps Into Leads
Lead capture CRM is a system that collects customer contact information and engagement data through a simple interaction, like a tap or form submission, then stores those leads in a database for follow-up. TapTrust by MRVL does this via NFC technology: a customer taps your card on their phone, your contact details load instantly, they leave a Google review, and their information is captured automatically.
What Lead Capture Actually Means
Lead capture is the process of collecting a prospective customer's contact details when they interact with your business or marketing material. In traditional CRM, you manually enter names, emails, and phone numbers into a database. Lead capture CRM automates this: the moment a customer engages (via a form, a tap, a scan, or a click), their details are recorded, tagged, and ready for follow-up. This eliminates manual data entry and makes it impossible to lose contact information. TapTrust captures leads by embedding a contact form into every NFC card tap, so the moment someone touches your card to their phone, they're prompted to leave their details or a Google review.
How TapTrust Captures Leads
TapTrust combines lead capture with Google review collection using NFC (Near Field Communication) cards. When a customer taps an NFC card on their phone, a smart profile loads instantly. Your contact details, social links, and a review prompt appear on their screen. They can leave a Google review right there, and their tap is recorded with location data and analytics. As of June 2026, TapTrust users can export captured leads as a CSV file (Business+ tier and above), which integrates into your own CRM system. Unlike generic CRM platforms, TapTrust is built specifically for client-facing teams: estate agents, mortgage brokers, restaurants, salons, and freelancers who need both verified reviews and lead capture in one tap.
Lead Capture vs Traditional CRM
A traditional CRM like HubSpot or Salesforce is a large database where you manage all customer interactions after the sale. A lead capture tool is focused on the first step: getting their details into your system. TapTrust is a lead capture platform first; it captures leads via NFC tap and Google review, then exports them as a lead list you can import into your own CRM. The key difference: TapTrust does not manage deals, emails, or sales pipelines. It specialises in turning a moment of connection (a tap on your business card) into a verified Google review and a stored lead. For teams that need deeper CRM functionality, Konnect for Business offers mobile client management and note-taking on captured leads.
Who Uses Lead Capture CRM
Lead capture systems are popular with high-touch service businesses. Estate agents tap a property card at viewings and collect enquiry details on the spot. Mortgage brokers hand out NFC cards at events and capture leads with Google reviews for social proof. Restaurants and salons use tap cards at the till to collect email addresses and reviews simultaneously. Freelancers and creatives use TapTrust as a smart digital business card that doubles as a lead magnet. Every tap is tracked with location analytics, so you know where your best leads are coming from. The core audience is anyone who meets customers in person and needs fast, verified lead capture without friction.
TapTrust Lead Export and Next Steps
Once leads are captured, you can export them. TapTrust Plus (£24.99/year or £2.99/month) gives unlimited Google review collection and tap analytics. Business+ tier unlocks CSV export, so you can download all captured leads and import them into your own CRM platform like Pipedrive, Notion, or a spreadsheet. The Pro tier (£49.99/year) adds NFC tag writing, meaning you can re-programme your own NFC stickers with your TapTrust profile. Enterprise customers get white-label branding and team management for multiple staff members. Lead capture is only useful if it connects to your follow-up workflow; TapTrust is designed to plug into whatever system you already use.
Why Lead Capture via NFC Matters
Traditional lead capture uses forms, emails, or QR codes. NFC is faster and more reliable: a single tap on a phone triggers instant profile load and form completion. There is no typing, no scanning, no manual entry. For a restaurant manager, it takes three seconds. For a real estate agent, it happens at every viewpoint. NFC also works offline; the card itself stores the data, so the tap goes through even without mobile signal. Plus, because every tap is unique and logged, you get real-time analytics showing location, time, and conversion. Google reviews collected through TapTrust go through Google's standard verification process, so they carry weight on your Google Business profile. Lead capture combined with verified reviews creates both a sales tool and a reputation-building tool in one card.
Start capturing verified leads and Google reviews with one tap.
Frequently asked questions
Is TapTrust a full CRM system?
No. TapTrust is a lead capture and review collection platform. It captures leads and collects verified Google reviews via NFC tap, then exports leads as CSV for use in your own CRM system. For full deal management, email workflows, and sales pipeline tracking, you would use a dedicated CRM like HubSpot or Salesforce alongside TapTrust.
Can I export leads from TapTrust into another CRM?
Yes. Business+ tier and above offer CSV export of all captured leads. You can download the list and import it into Pipedrive, Notion, Google Sheets, or any CRM that accepts CSV files. Free and Plus tiers do not include CSV export.
How does TapTrust collect leads?
Each TapTrust card includes a lead capture form. When a customer taps the NFC card on their phone, your contact details and a review prompt load instantly. They can fill out their name, email, phone, and leave a Google review, all in one tap. The data is recorded and available in your TapTrust dashboard.
What is the difference between TapTrust and a QR code?
Both capture leads, but NFC is faster and more intuitive: a single tap versus scanning and clicking. NFC cards also work offline, provide more detailed analytics, and feel more premium as a physical business card. TapTrust cards serve as both digital business cards and lead-capture tools.
Are reviews collected through TapTrust verified by Google?
Yes. All reviews collected through TapTrust go through Google's standard verification process. They appear on your Google Business profile as verified reviews, not fake or solicited reviews.
Can I see where leads are coming from?
Yes. TapTrust includes real-time tap analytics with location data. You can see which cards are generating the most leads and where they are being tapped, helping you understand which networking events or locations are most productive.