What Is Custom Domain NFC and How Does TapTrust Use It?
Custom domain NFC is a feature that lets you replace a generic URL with your own branded web address on an NFC card. When someone taps your card, they land on your custom domain instead of a third-party link, creating a more professional and trustworthy first impression.
Custom Domain NFC Explained
Custom domain NFC combines two things: a Near Field Communication tag (the chip in a physical card) and your own branded web address. Instead of your NFC card pointing to "taptrust.io/yourprofile", it points to "yourname.com" or "reviews.yourcompany.com". When a customer taps the card on their phone, they see your branding immediately. This matters because it builds trust. A generic URL makes you look like you're using a template service. A custom domain makes you look established. TapTrust Business+ tier includes custom domain support, so your NFC card loads your own branded profile instead of a shared platform domain.
Why Custom Domains Matter for NFC Cards
Custom domains do three things for your business. First, they reinforce brand identity. When someone taps your card and lands on yourcompany.com, they immediately recognise your branding. Second, they improve perceived credibility. A custom domain signals you're professional and serious about customer relationships. Third, they give you control. You own that URL. You can change the design, messaging, or call-to-action without relying on a platform's interface. For businesses collecting Google reviews via NFC, this is critical because the review prompt feels like part of your brand experience, not a third-party service.
TapTrust Custom Domain Features
TapTrust Business+ includes custom domain setup. Your NFC card still works the same way: a customer taps it, the profile loads instantly, they see a lead capture form and Google review prompt. But now it loads on your domain. You get real-time tap analytics showing where taps came from, lead capture with CSV export for CRM integration, team management so multiple staff members can manage cards, and white label options for agencies reselling the service. The custom domain works across iOS, Android, and web browsers. No signup required on the customer's end. They tap, they land, they review.
Who Needs Custom Domain NFC?
Custom domain NFC is built for client-facing teams: estate agents handing out cards at viewings, mortgage brokers at consultations, restaurant managers keeping cards at the till, salon owners at checkout, gyms in the reception area, and retailers using cards to collect reviews and leads. It's also valuable for freelancers and creatives who want their digital business card to feel premium. The custom domain makes the difference between looking like you're using a generic tool and looking like you've invested in a branded customer experience. If you're serious about building trust and collecting verified Google reviews, custom domain support matters.
How TapTrust Compares to Basic NFC Cards
Standard NFC business cards point to a fixed URL or phone number. TapTrust NFC cards do that, plus they include a smart profile that captures leads and prompts for Google reviews when tapped. TapTrust Plus adds multiple profiles and unlimited review collection. TapTrust Pro adds NFC tag writing, so you can re-program your own tags to point to different profiles. TapTrust Business+ adds the custom domain, so instead of a generic platform URL, you control the domain your card points to. This is the tier that turns an NFC card into a genuine lead-capture and review-collection tool that feels branded and professional.
Ready to set up your branded NFC profile and start collecting Google reviews.
Frequently asked questions
Do I need a custom domain to use TapTrust NFC cards?
No. TapTrust works at any tier. Free and Plus users get a standard TapTrust profile URL. Custom domain is only available on Business+ tier, but it's optional. If you just want to collect reviews and leads, Plus or Pro tiers work fine without a custom domain.
Can I use my existing domain with TapTrust?
Yes. Business+ tier supports custom domain setup. You can point an existing domain or subdomain to your TapTrust profile. Contact the TapTrust team to configure this during onboarding.
What happens when someone taps my NFC card with a custom domain?
They're taken to your custom domain URL on their phone. Your TapTrust profile loads instantly, showing a lead capture form and a Google review prompt. No signup needed from them. The tap is logged in your analytics with location data.
Is custom domain NFC better for SEO?
A custom domain gives you brand control and professionalism, which can improve trust signals. However, TapTrust NFC cards are primarily for in-person tap interactions (handing out a card), not search engine optimisation. SEO benefits are indirect through brand authority.
Can I write my own NFC tags with TapTrust?
Yes, on Pro tier and above. TapTrust NFC tag writing lets you re-program physical NFC tags to point to different profiles or custom domains. This gives you flexibility to use your own cards or tags instead of relying on pre-printed ones.
What's included in TapTrust Business+ tier?
Custom domain, team management, lead capture form with CSV export for CRM integration, advanced analytics, and white label options. Contact TapTrust sales for pricing and setup.