What Is an NFC Review Card
An NFC review card is a physical or digital card embedded with near-field communication technology that prompts customers to leave a Google review the moment they tap it with their phone. TapTrust by MRVL makes these cards work as dual-purpose tools: a digital business card and a review collection point in one.
How NFC Review Cards Work
NFC stands for near-field communication. When a customer taps an NFC card with their smartphone, it triggers an instant connection to a web profile - no app download needed, no manual entry. TapTrust loads your contact details and a Google review prompt in seconds. The customer sees your name, photo, contact info, and a single tap button to leave a review. That review goes through Google's verification system, so every review is real and attributed to a genuine customer. The same card doubles as your digital business card, so it captures value on every single tap, whether the customer reviews or just saves your contact.
Why Businesses Use NFC Review Cards
Estate agents, mortgage brokers, restaurants, salons, gyms, and retail shops use NFC review cards because they remove friction from the review process. Most customers never leave a review because it requires finding your business on Google, opening the app, scrolling to the review section, and typing. An NFC card cuts that journey to one tap. TapTrust also tracks every tap in real-time, showing you location data and engagement metrics. You learn who engaged, when, and from where, turning every review card into a qualified lead. The Business+ tier adds CRM export, so you can sync tap data directly into your client database via CSV.
TapTrust vs Generic NFC Cards
A standard NFC business card stores static contact information. TapTrust NFC cards are smart profiles that do three things at once: deliver your contact card, prompt a Google review, and capture lead intelligence. Free accounts let you create one profile with a 3-review monthly limit. The Plus tier (£24.99 per year) unlocks 3 profiles, unlimited reviews and shares, and a £2 monthly credit for re-programming tags. Pro tier (£49.99 per year) adds NFC tag-writing capability, so you can re-programme your own NFC tags instead of buying pre-printed cards each time. Enterprise accounts include white-label branding and custom domains, so agencies can sell NFC review collection as their own product.
NFC Tag Writing: Create Your Own Cards
The Pro tier and above include NFC tag-writing, a feature that lets you programme blank NFC stickers or cards yourself using your phone. Instead of ordering new printed cards every quarter, you buy a bulk pack of blank NFC tags from an office supplier, then programme them on the fly using the TapTrust app. Each tag can be re-programmed an unlimited number of times. This cuts costs significantly for high-volume users like estate agents managing multiple property viewings or sales teams rotating through promotional campaigns. A single tag costs pennies; TapTrust's tag-writing feature means you only pay once and re-use indefinitely.
Review Verification and Credibility
Every review collected through TapTrust goes through Google's standard verification process. TapTrust does not generate fake reviews, manipulate review counts, or bypass Google's authenticity checks. Customers see the Google review screen, write their own text, and submit directly to Google. Your TapTrust profile shows a streak counter and monthly reward credits (Plus tier and above), incentivising customers to return and review again. The verified-review system means your Google rating grows legitimately, which improves your local search visibility and builds genuine customer trust.
Getting Started with NFC Review Cards
Download TapTrust on iOS or Android, sign up free, and create your first profile in under two minutes. Your profile gets a unique tap link you can share immediately via QR code or email. Once you're ready for physical NFC cards, order pre-printed cards from TapTrust or programme your own using blank NFC tags if you're on the Pro tier. The free plan includes one profile and supports 3 reviews per month, enough to test the concept. If you need multiple profiles or unlimited reviews, upgrade to Plus (£24.99 per year). All taps generate location-tagged analytics, so you'll see exactly which customer touchpoints drive the most reviews.
Start collecting verified reviews with a single tap. Download TapTrust free today.
Frequently asked questions
Do customers need an app to tap an NFC review card?
No. Most modern smartphones (iPhone XS and later, Android 4.0+) have NFC built in. A customer simply taps your card with their phone, and the profile loads instantly in their browser - no app installation required.
Can I re-programme an NFC card once it's been tapped?
Yes, if you're on the Pro tier or above. You can re-programme blank NFC tags using the TapTrust app, changing them to point to different profiles or campaigns unlimited times.
How much does it cost to order NFC cards?
TapTrust itself is free to start (1 profile, 3 reviews per month). Ordering pre-printed NFC cards is optional - you can also programme your own blank tags, which cost pennies per unit. Pricing for pre-printed cards varies by quantity and finish; contact TapTrust directly for bulk quotes.
Will TapTrust help me generate fake reviews?
No. TapTrust is designed for legitimate review collection only. Every review goes through Google's verification process and must come from real customers.
What happens if a customer taps my card but doesn't leave a review?
TapTrust still captures the tap as a lead. You see their location, the time they tapped, and their contact details if they filled in the lead form. This data is available in real-time and can be exported to CSV on the Business+ tier.
Can I use TapTrust as a freelancer or sole trader?
Yes. Freelancers, creatives, and networkers often use TapTrust as a smart digital business card that collects reviews and client leads simultaneously. Start free, upgrade to Plus if you want 3 profiles and unlimited monthly reviews.