Tap Your Business Card to Collect Customer Information and Reviews
TapTrust by MRVL is an NFC business card that doubles as a lead-capture and Google review collection tool. When a customer taps your card on their phone, they instantly see your smart profile, submit their contact details via a lead form, and are prompted to leave you a verified Google review.
How NFC Business Cards Work for Lead Capture
NFC (near-field communication) cards contain a tiny chip that activates when someone taps their phone against it. With TapTrust, that tap opens your custom digital profile instantly. No typing a URL, no downloading an app first. Your customer sees your contact details, a lead capture form asking for their name, email, and phone number, and a link to leave you a Google review. You collect verified contact information in real time, with full access to who tapped, when, and from where. The lead form is customisable, so you can ask for specific information relevant to your industry.
Lead Collection and Analytics in One Tap
Every tap is logged with location data and timestamp, giving you real-time visibility into which prospects are engaging with your card. TapTrust stores all collected leads in a simple dashboard you can export as a CSV file for your CRM (Business+ tier). This means your NFC card becomes both a networking tool and a sales lead pipeline. Freelancers, estate agents, mortgage brokers, salon owners, and restaurant teams all use TapTrust to replace printed business cards with a single reusable smart card that pulls in verified customer data and builds your Google review count at the same time.
Google Reviews Built Into Your Card
Unlike generic lead magnets, TapTrust connects your lead capture directly to Google's review system. When a customer taps your NFC card and fills in their details, they see a prompt to leave you a Google review. Because the review request is contextual and immediate, response rates are higher than email follow-ups. All reviews go through Google's verification process, so you only collect genuine, traceable reviews from real customers. Your Google review count grows alongside your lead list, boosting your local search visibility and trust signals for future prospects.
Multiple Profiles and Re-programmable Tags (Pro Tier)
TapTrust lets you create multiple smart profiles from a single account. The Free tier gives you 1 profile. Plus tier (£24.99/year) unlocks 3 profiles, so you can have one card for general networking, another for a specific service, and a third for events or campaigns. Pro tier (£49.99/year) includes 5 profiles and NFC tag writing, meaning you can reprogram your own NFC tags and cards to point to different profiles. This is useful if you run multiple business lines or want to split lead capture by channel. Business+ tier adds team management and white-label options for agencies managing multiple clients.
Why NFC Works Better Than QR Codes
QR codes require users to open a camera app and hold their phone steady. NFC cards work with a single tap, faster and more intuitive. Many modern phones have NFC enabled by default; if not, TapTrust also lets you generate a QR fallback. The tap interaction feels more premium and personal than scanning a flat code, which is why high-end networkers, freelancers, and service providers prefer NFC cards. You can order physical NFC cards printed with your branding and logo, then manage them all from the TapTrust dashboard.
Pricing and Getting Started
TapTrust is free to start with core features including 1 smart profile, 3 Google reviews per month, and 10 sharing links. Plus tier (£2.99/month or £24.99/year) adds 3 profiles, unlimited reviews, and a £2 monthly credit. Pro tier (£5.99/month or £49.99/year) adds 5 profiles, NFC tag writing, and a £5 credit for physical card printing. Business+ and Enterprise tiers add CRM export, custom domains, team management, and white-label branding. As of January 2025, TapTrust is available on iOS, Android, and Web.
Download TapTrust and set up your first NFC profile in under 2 minutes.
Frequently asked questions
Do I need to order physical NFC cards, or can I just use the app?
You can start with the digital version immediately - TapTrust generates a unique link you can share via email, social media, or messaging. If you want physical NFC cards to hand out, the Pro tier includes printing credits, but they're optional.
What happens when someone taps my NFC card?
They see your smart profile with your contact details and a customisable lead capture form. Once they submit their info and opt in, they're shown a Google review prompt. You get their details in your TapTrust dashboard and a notification that they've tapped.
Can I use TapTrust to collect information other than reviews?
Yes. The lead capture form is customisable, so you can ask for name, email, phone, or any field relevant to your business. Reviews are optional, but most users enable them because Google reviews directly improve search ranking and customer trust.
Is TapTrust suitable for small businesses or just enterprises?
TapTrust is designed for both. Freelancers and small service businesses (salons, estate agents, gyms, restaurants) use the Free or Plus tier for single or dual profiles. Larger teams and agencies use Business+ for team management and CRM integration.
How do I export the contact information I collect?
Business+ tier includes CSV export for smooth CRM integration. Free and Plus tiers let you view and manually copy leads from the dashboard.
Can I reprogram my NFC cards to point to different profiles?
Yes, but only on Pro tier and above. Pro includes NFC tag writing, so you can reassign your physical cards to different profiles whenever you want.