Better than SMS: NFC review collection for small business
TapTrust collects Google reviews through a single NFC tap rather than SMS, giving customers a frictionless way to leave verified reviews and you instant lead capture on every interaction.
Why NFC beats SMS for review collection
SMS review requests have low open rates and often feel like spam. TapTrust uses NFC cards that customers tap on their phone, loading your smart profile and review prompt instantly. No links to click, no text chains to ignore. The tap happens in-person at checkout, after a service, or during a face-to-face meeting, when the customer's experience is fresh. Each tap registers in real-time analytics, so you know exactly when and where reviews came from. For small businesses like salons, restaurants, estate agents, and gyms, this means higher conversion and verified reviews that Google trusts.
How TapTrust works for review collection
You create a smart profile inside TapTrust and tap an NFC card to activate it. Every customer who taps the card sees your contact details and a Google review prompt. They tap 'leave a review', connect to Google, and submit. Their review goes through Google's verification system, so you only get genuine reviews from real interactions. The Free tier lets you collect 3 reviews per month and set up one profile. The Plus plan (£24.99 yearly) unlocks unlimited reviews, 3 profiles, and £2 monthly credits towards NFC cards. As of December 2024, TapTrust runs on iOS, Android, and Web, so your customers can tap from any smartphone.
Lead capture and analytics on every tap
TapTrust isn't just a review tool. Every tap also captures a lead: the customer's contact details populate a form when they tap your card. In Business+ and higher tiers, you export those leads as a CSV and integrate them directly into your CRM. You also get real-time tap analytics showing location, time, and frequency. This means you can see which staff members, locations, or marketing touchpoints drive the most reviews and leads. For restaurant chains, multi-location salons, or teams with multiple people handing out cards, you can assign different NFC cards to different team members and track whose card performs best.
NFC cards as digital business cards
Each TapTrust card serves double duty: it's a digital business card and a review collection point in one. When someone taps it, they get your phone number, email, website, social links, and location in a single smart profile. No need to print two different cards. For networkers, freelancers, estate agents, and service professionals, this cuts printing costs and clutter while increasing the chance customers actually save your contact info. Pro and higher tiers let you set up multiple cards, so you can have one card per location or per team member, each with its own profile and analytics.
Verified reviews that Google trusts
TapTrust's review system sends customers directly to Google's review submission flow. There's no middleman, no fake-review risk, no breach of Google's terms. Every review is verified by Google itself, meaning they carry the same weight as organic reviews and show up in your Google Business Profile, local search rankings, and star rating. Plus, TapTrust tracks your review streaks and offers monthly reward credits (available in Plus tier and above), so you can incentivise customers to keep reviewing without breaking Google's rules.
Pricing and tiers for small business
The Free plan includes 3 verified reviews per month, 10 card shares, and one profile, so you can test the idea risk-free. Plus (£24.99 yearly or £2.99 monthly) adds 3 profiles, unlimited reviews and shares, and £2 monthly credit towards NFC cards. Pro (£49.99 yearly or £5.99 monthly) includes 5 profiles, NFC tag writing so you can re-program your own cards, and £5 monthly credit. Business+ and Enterprise tiers add CRM export, custom domains, team management, and white label options. You choose what suits your team size and goals.
Start collecting NFC reviews in seconds. Download TapTrust free on iOS or Android.
Frequently asked questions
Is TapTrust an SMS review tool?
No. TapTrust uses NFC tap technology instead of SMS. Customers tap your card on their phone and instantly see your profile and review prompt, with no text message or link required. This method has higher completion rates and feels less intrusive.
Do TapTrust reviews appear in my Google Business Profile?
Yes. TapTrust sends customers directly to Google's review system, so all reviews are verified by Google and appear in your Business Profile, local search results, and star rating.
Can I use TapTrust if I already have an SMS review system?
Absolutely. Many businesses use both SMS and TapTrust in parallel. However, TapTrust's in-person tap method often delivers faster and more verified reviews.
What happens if my customer doesn't have an NFC-enabled phone?
Most modern phones (iPhone 7+, Android 4.4+) have NFC built in. If a customer's phone doesn't support NFC, TapTrust's card can include a QR code fallback or a printed URL that links to your profile.
How much do NFC cards cost?
TapTrust's Plus and Pro plans include monthly credits (£2 or £5) towards NFC cards. You can order blank NFC cards and re-program them yourself with Pro tier, or purchase pre-printed cards through the app's partner network.
Can I track which staff member gets the most reviews?
Yes. Business+ and higher tiers let you create multiple profile cards and assign them to different team members. Real-time analytics show who's collecting the most taps and leads.