Small Business Google Review App: TapTrust Free Tier
TapTrust collects verified Google reviews at no cost through NFC tap cards, but it's more than a review tool. It captures leads, tracks customer engagement, and serves as your smart digital business card all in one platform.
What TapTrust Does (Beyond Reviews)
TapTrust is built on NFC technology. Your card becomes a smart profile that customers tap with their phone. Each tap captures a lead, triggers a customisable profile page, and opens the door to review collection. The free tier lets you create one profile card and collect reviews at no cost. You'll see real-time analytics on who taps your card, where they tapped it, and when. For freelancers, estate agents, restaurant owners, and salon teams, this means you're not just gathering reviews; you're tracking customer interest and building a contact list simultaneously.
Free Tier: What's Included
TapTrust's free plan gives you one NFC card profile, real-time tap analytics, and the ability to collect and verify Google reviews. You can customise your profile page with links, photos, and contact details. Lead data is captured on every tap. The free tier is designed for solopreneurs and small teams testing the platform. If you need multiple team cards or advanced lead management, paid plans start at £2.99 per month.
Why NFC Beats QR Codes for Reviews
Unlike a generic QR code or review link, an NFC card creates a branded touchpoint. Customers don't need to open a camera app or type a URL. One tap opens your profile, builds rapport, and then naturally asks for a review. The entire interaction is tracked, so you know exactly which customers reviewed you and when. Restaurants, salons, and service businesses see higher review submission rates because the friction is lower and the experience feels personal.
Review Collection and Verification
When a customer taps your card, they see your profile and a review prompt. TapTrust verifies each review against your Google Business profile, so you're collecting genuine, attributable feedback. This matters because fake reviews damage credibility. The free tier includes verified review collection; you're not limited by a cap on how many reviews you can gather. Real-time dashboards show you which reviews came in and from which taps.
Team Cards and Lead Management
If you're running a team (agents, stylists, consultants), each team member can have their own NFC card profile linked to the same business account. Leads and reviews are attributed to the right person. Paid tiers open up advanced team card management, but the free tier supports basic multi-profile setups. This is valuable for estate agencies, mortgage brokers, and large salons that want individual brand identity without losing central analytics.
Getting Started Free
Sign up on TapTrust, create your profile, and order a physical NFC card or download the digital version. The card works immediately; you can start collecting reviews and tracking taps the same day. The free tier has no expiry and no hidden limits on review collection. As your business grows, upgrade to Plus (£2.99/month) for multiple team cards, or Pro (£5.99/month) for advanced analytics and customisation.
Ready to try TapTrust?
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Frequently asked questions
Is TapTrust really free for Google review collection?
Yes. The free tier lets you create one profile card, collect unlimited verified Google reviews, and see real-time tap analytics. No credit card required.
Do I need to buy physical NFC cards?
No. You can share your profile digitally via link or QR code while using TapTrust for free. Physical NFC cards are optional and ordered separately if you want them.
Can my team use TapTrust for free?
The free tier supports one profile. For multiple team members with individual cards, you'll need a paid plan starting at £2.99 per month.
What happens to my reviews if I cancel?
Your reviews remain yours. You can export them or leave them live on Google. Cancelling TapTrust doesn't delete your Google Business profile or reviews.
How are reviews verified on TapTrust?
TapTrust cross-checks reviews against your Google Business profile to ensure they're genuine and attributable. This protects against fake submissions.
Can I see which customers left reviews?
Yes. Real-time dashboards show you tap data, profile visitors, and which reviews came from which taps, so you know who engaged and acted.