TapTrust: Lead Collection Platform That Works via NFC Business Cards
TapTrust is an NFC customer-engagement platform that collects verified Google reviews and qualified leads through smart digital business cards. When a customer taps your NFC card on their phone, your contact card and review prompt load instantly, they leave a review, and you capture their lead.
How TapTrust Works as a Lead Collection Tool
TapTrust combines three functions into one NFC card: a digital business card, a lead capture form, and a Google review collection point. When someone taps your card, they see your smart profile instantly. They can leave a review, fill in their details, or save your contact. You receive real-time notifications with tap location data and lead information. The Free plan includes one profile, 3 Google reviews per month, and 10 shares. Plus tier (£24.99 yearly) upgrades you to 3 profiles and unlimited reviews. Pro tier (£49.99 yearly) adds 5 profiles, NFC tag writing so you can reprogram your own tags, and £5 monthly credit for rewards. Business+ tier includes CRM export, custom domain, team management, and analytics dashboards. For large teams or white label needs, Enterprise is available via direct sales.
Best for Service Businesses Needing Reviews and Leads
TapTrust works particularly well for estate agents, mortgage brokers, salons, gyms, restaurants, and service agencies where client trust and review volume matter. Each business card becomes an engagement tool. Rather than handing out paper and hoping for a review later, customers tap immediately and your review request loads straight away. Your analytics show exactly where taps happen (by location), how many became leads, and which profiles perform best. Streak bonuses reward customers who leave reviews, and you earn monthly credits to incentivise more engagement. The verified-review system means every review goes through Google's authentication, so you build genuine social proof.
Lead Capture Without Extra Forms or Apps
Most lead collection platforms require customers to sign up, enter their details into a web form, or download something. TapTrust skips that friction. When they tap your card, a lightweight profile opens in their browser or app. They can choose to leave a review, save your contact, or fill in a quick lead form, all in one tap. On the Business+ plan, you can export all captured leads as a CSV and sync them to your own CRM system. This keeps your workflow simple: one card, multiple engagement points, leads flowing into your system.
Real-Time Analytics and Team Management
Every tap is logged with location data, time, and outcome. You see which cards are getting the most attention and where. If you're a multi-location business or managing a team, the Business+ plan includes team management so multiple people can monitor the same profile or manage their own. Custom domain support lets you rebrand the experience as your own, and the white label Enterprise option lets agencies resell TapTrust to their clients without showing the TapTrust branding.
NFC Tag Writing: Build Your Own System
TapTrust's Pro and Business+ tiers include NFC tag writing. This means you can reprogram your own NFC stickers, cards, or wearables to point to your TapTrust profile. Rather than buying pre-made cards, you buy blank NFC tags (pennies each from most suppliers) and write your profile URL to them using the app. This scales lead collection across multiple physical touchpoints: stick them on product packaging, leave them at the till, hand them out at events. Every tap feeds into the same analytics and lead system.
Start Free, Upgrade When You Scale
The Free plan gives you everything you need to test: one profile, the full NFC card functionality, lead capture, and up to 3 Google reviews per month. Paid plans unlock more profiles, higher review limits, CRM export, team collaboration, and custom branding. Most freelancers and small service businesses stay on Plus (£24.99 yearly). Larger operations or agencies move to Pro or Business+ for advanced analytics, team features, and white label options. Pricing is simple, with no per-lead or per-review charges.
Start collecting verified reviews and qualified leads in seconds with your free TapTrust profile.
Frequently asked questions
Is TapTrust a CRM?
No. TapTrust is a lead capture and review collection platform. You capture lead data through NFC taps and review prompts, then export those leads as CSV to your own CRM on the Business+ plan. It's designed to feed leads into your existing workflow, not replace a full CRM system.
Can I use TapTrust without NFC cards?
Yes. You can share your profile via QR code or direct link. The Free and Plus tiers allow unlimited shares. The NFC card is just the fastest way to trigger the engagement, but the same profile works via QR or URL.
Does TapTrust generate fake reviews?
No. Every review goes through Google's verification system. Only genuine reviews from real Google accounts are collected. TapTrust simply makes it easier for your customers to leave an honest review by removing friction.
How much does it cost to get started?
Free forever, with limits: 1 profile, 3 reviews per month, 10 shares per month. Plus tier is £2.99 monthly or £24.99 yearly. Pro is £5.99 monthly or £49.99 yearly. Business+ and Enterprise are billed directly via Stripe, with pricing tailored to your needs.
Can I reuse the same NFC card for different things?
On Pro and Business+ tiers, yes. You can reprogram your own NFC tags to point to different profiles or campaigns. This lets you run multiple initiatives from the same physical tag infrastructure.
Does TapTrust work with my existing business systems?
On Business+ and Enterprise, yes. You can export leads as CSV, set up a custom domain, and integrate with your own tools. Enterprise includes white label options for agencies who want to build TapTrust into their client offerings.