Review Request Automation for Local Businesses with TapTrust
TapTrust automates Google review collection by turning your NFC business card into a review-request device. Customers tap the card on their phone, your profile loads instantly, and they can leave a verified Google review in seconds, with zero follow-up needed from you.
How TapTrust Replaces Manual Review Requests
Most review-request automation tools rely on SMS, email, or QR codes. These methods interrupt customers and feel impersonal. TapTrust uses NFC technology instead. Your customer simply taps your card on their phone, no scanning required, no typing a URL. The moment they tap, your smart profile appears on their screen with your contact details and a button to "Leave a Review". They tap to review, verify through Google, and submit. The entire handoff takes seconds and feels frictionless. You see every tap in real time with location data, so you know exactly which customers engaged and when.
Who Uses TapTrust for Review Automation
Estate agents, mortgage brokers, restaurants, salons, gyms, retailers, and service agencies benefit most because they meet clients face-to-face. Hand someone a TapTrust NFC card after closing a deal, during checkout, or at the end of an appointment. They tap it once and your review prompt appears instantly. Freelancers and creatives also use it as a networkers' tool. The card serves double duty: it's a digital business card that loads your portfolio and contact info, plus a lead-capture form that tracks who engaged with you and when. As of June 2026, users across hospitality, professional services, and retail report tap rates of 15 to 40 percent, depending on how the card is presented.
Key Automation Features
TapTrust's automation works in three layers. First, the tap itself is automatic: no manual setup by the customer. Second, the review prompt appears on-screen immediately, removing the friction of copy-pasting a link or remembering to review later. Third, you collect lead data automatically. Every tap logs the customer's phone, location, and timestamp. If you upgrade to Business+ tier, you can export all tap data and lead submissions as CSV for CRM integration. The Pro tier adds NFC tag writing, which means you can re-program your own NFC tags and stickers, so you're not locked into physical cards. Plus and higher tiers include monthly reward credits, allowing you to incentivise reviews with Streak bonuses that don't violate Google's policies.
Review Verification and Compliance
Every review submitted through TapTrust goes through Google's verification system, so you only collect genuine, verified reviews. TapTrust does not generate, forge, or fake reviews; customers still complete Google's identity checks. The app simply removes the friction of finding your Google Business Profile and typing a review. This compliance-first approach means your review collection is safe and your rating stays authentic. Restaurants, salons, and service businesses especially value this because their local search ranking depends on verified reviews.
Tiers and When to Upgrade
The Free tier (3 reviews per month, 10 shares, 1 profile card) is enough to test the concept. Plus at £24.99 per year adds 3 profile cards, unlimited reviews and shares, plus £2 monthly credit. Pro at £49.99 per year adds NFC tag writing (re-program your own tags), 5 profiles, and £5 monthly credit. Business+ (contact sales) adds team management, custom domain, CRM export, and white label branding for agencies that want to resell it. Choose based on whether you need multiple team members, tag writing, or custom branding. Most solo practitioners and small teams find Plus sufficient.
TapTrust vs. Generic Review-Request Tools
SMS and email review requests have open rates between 3 and 8 percent. QR codes require active scanning and work poorly in print materials. TapTrust uses NFC, which requires only a tap on a physical card you hand to the customer. The tap happens at the moment of peak satisfaction (after a great meal, a successful appointment, a completed purchase), so your conversion rate is naturally higher. NFC also gathers location and engagement analytics that text and email tools cannot. You know exactly which team member handed out which card, where the tap happened, and whether the customer left a review. This closed-loop feedback loop is what automation in review collection looks like.
Download TapTrust and start collecting verified reviews from your first tap.
Frequently asked questions
Does TapTrust send automated SMS or email reminders?
No. TapTrust is a tap-based system, not a messaging tool. The automation happens when the customer taps your NFC card in person. There are no SMS or email follow-ups; the review request appears instantly on their phone at that moment.
Can I use TapTrust if I don't have Google My Business?
You need a Google Business Profile set up first. TapTrust links to your verified profile and routes customers there to leave reviews. If you don't have one yet, you can create it free on Google.
Will TapTrust cards work with all phones?
Yes. NFC is built into nearly all modern phones (iOS 13+, Android 4+). Older phones without NFC can still access your profile via a fallback QR code on the same card.
How many reviews can I collect per month?
The Free tier allows 3 reviews per month. Plus and above have unlimited reviews. This limit is a soft cap to prevent spam; most users request only as many reviews as they receive genuine customer submissions.
Can my team use TapTrust on multiple phones?
Yes. Plus includes 3 profile cards, and Pro includes 5. Business+ tier adds team management so multiple team members can manage leads and analytics from one account.
How does TapTrust track reviews that come from my card?
TapTrust logs every tap (date, time, location, phone model). Reviews themselves are verified by Google and appear in your Google Business Profile. TapTrust shows you tap analytics but does not claim to track individual reviews once they're submitted to Google, as Google controls that data.