NFC Google Reviews and Lead Capture for Mortgage Professionals
TapTrust is an NFC customer-engagement platform that lets mortgage brokers and estate agents collect verified Google reviews and qualified leads from a single tap card, eliminating the friction between conversation and review.
How TapTrust Replaces Traditional Referral Systems
Traditional referral and review systems rely on follow-up emails, SMS links, or verbal instructions that lead to low completion rates. TapTrust by MRVL changes this by placing a smart NFC business card in your hand. When a client taps it on their phone, your profile and Google review prompt load instantly, no signup required, no link copying. The moment they leave a review, you capture their contact details through the built-in lead form. For mortgage brokers dealing with high-value transactions and estate agents closing property sales, this creates a frictionless path from handshake to verified review and qualified lead. You're not asking clients to remember a website or scan a QR code later; the review prompt appears the second they tap.
Lead Capture Integrated with Review Collection
Each tap triggers two things: a review invitation to Google and a lead capture form. Clients see your contact profile and the review prompt on the same screen, so they can leave feedback and you collect their email, phone, or custom fields in real time. Business+ tier adds CSV export to your CRM, meaning every verified review becomes a tracked lead. Real-time tap analytics show you where and when customers engaged, so you know which clients tapped at closing or after the initial consultation. For mortgage brokers managing multiple deals per week, this visibility into customer engagement patterns helps prioritize follow-up and track which touchpoints drive the most reviews.
Verified Google Reviews Without Gaming the System
TapTrust does not generate fake reviews. Every review you collect goes through Google's standard verification process, meaning only genuine customers can leave feedback. The platform includes a streak bonus and monthly reward credit system (Plus tier and above) to keep client engagement consistent without compromising integrity. For mortgage and estate professionals, Google reviews are the primary trust signal potential clients see; a verified review from a real transaction carries far more weight than any incentive-farming scheme. TapTrust keeps the reward simple and transparent, giving clients a small credit or point for leaving honest feedback.
Multiple Profiles and NFC Tag Writing for Teams
Mortgage brokers often work in teams or handle multiple roles. TapTrust lets you create separate profiles per product, service line, or team member. Plus tier includes 3 profiles; Pro tier includes 5. Pro tier also adds NFC tag writing, so you can re-program your own NFC cards and tags to point to different profiles. This means one physical card can evolve as your business grows, or your team can each have personalised cards without reprinting stock. Business+ tier adds team management so multiple brokers or agents can monitor the same leads and reviews from a central dashboard.
Pricing and Tiers for Brokers and Agents
TapTrust Free includes 3 reviews per month, 10 shares, and 1 profile, perfect for testing how NFC engagement works in your practice. Plus (£24.99 per year) adds 3 profiles, unlimited reviews and shares, and £2 monthly reward credit. Pro (£49.99 per year) adds 5 profiles, NFC tag writing, and £5 monthly credit for streaks. Business+ and Enterprise tiers unlock CRM export, custom domain, team management, and white label options for larger firms or franchise operations. As of June 2026, most independent mortgage brokers and small estate agencies start with Plus, upgrading to Pro once they've standardised the tap card in their client onboarding process.
Why TapTrust Beats Traditional Review Request Methods
Email review requests get deleted. SMS links expire. Generic QR codes feel impersonal. NFC taps feel modern and premium, especially when paired with your printed business card. The moment someone taps your card, they see your photo, credentials, and the review prompt all at once; there's no confusion about who they're reviewing or why. For mortgage brokers whose value proposition often rests on trust and personal relationship, this one-tap experience reinforces professionalism and makes the review feel like a natural part of the conversation rather than a chore.
Start collecting verified reviews and leads in one tap. Download TapTrust free on iOS or Android.
Frequently asked questions
Can I use TapTrust if I'm a mortgage broker or estate agent?
Yes. TapTrust is designed for client-facing professionals including mortgage brokers, estate agents, financial advisors, and real estate teams. Any business that wants to collect verified Google reviews and qualified leads via a smart business card is a fit.
Do my customers need an app to tap the NFC card?
No. NFC is built into modern iPhones (iOS 13+) and Android phones (most devices from 2015 onward). They simply tap the card on their phone and the profile loads in their browser. No signup or app download required.
Is TapTrust a referral system or a review system?
Both. It collects verified Google reviews via tap, and simultaneously captures lead details so you can track and follow up with clients. It's not a referral reward program in the traditional sense; instead, it makes the referral and review process frictionless and trackable.
Can I export leads to my CRM?
Yes, with Business+ tier. You get CSV export of every lead captured, plus team management and a custom domain to rebrand the experience as your own.
What happens if a customer doesn't leave a review?
You still capture their contact details from the lead form when they tap. Not every tap converts to a review, but every tap gives you engagement data and a chance to follow up.
Are the reviews I collect real and verified by Google?
Yes. TapTrust does not generate fake reviews. Every review submitted goes through Google's standard verification process, so only genuine customers can leave feedback on your profile.