Real Estate Broker Review Collection System: TapTrust NFC Cards
TapTrust is an NFC card system that turns your business card into a review collection and lead capture tool. When a client or prospect taps your card on their phone, your profile loads instantly, they can leave a Google review in seconds, and you get their contact details.
What TapTrust Does for Estate Agents and Brokers
TapTrust by MRVL is an NFC customer-engagement platform that combines your digital business card with automated review collection and lead capture. Each NFC card is personalised with your profile. A prospect or client taps it on their phone, your contact card loads, a review prompt appears, they submit a Google review (which goes through Google's verification system), and their details are captured as a lead. No signup required on their end. No fake reviews. Real, verified Google reviews tied directly to client interactions. For real estate professionals, this means review collection happens at the natural moment of trust, whether that's after a property viewing, at a closing meeting, or during a networking event.
How Review Collection Works in Practice
When you hand a prospect or client an NFC card, they tap it against their phone. Your profile appears instantly, along with a lead capture form and a prompt to leave a Google review. If they choose to review, Google's own verification process handles the legitimacy check, so every review that lands is genuine and counts toward your Google Business Profile rating. You see real-time tap analytics showing where, when, and how many times your card was tapped. On the Plus tier and above, you can run multiple card profiles, each with different messaging or linked to different properties or services. The Business+ plan adds CRM export, so every lead captured goes straight into a CSV file you can import into your own systems.
Lead Capture and Analytics
Beyond reviews, TapTrust captures contact information whenever someone interacts with your card. The free tier gives you basic tap counts and location data. Business+ adds full lead capture forms and CSV export for integration with your CRM. This means every tap becomes trackable, and every review interaction also nets you a qualified lead. For brokers managing multiple listings or sales channels, the Pro tier unlocks up to 5 different profiles per account, so you can assign specific cards to specific properties, teams, or campaigns and see which ones generate the most taps and reviews.
Pricing and Tiers for Real Estate Teams
TapTrust Free lets you send unlimited NFC cards, collect 3 reviews per month, and see basic tap data. Plus (£24.99 yearly or £2.99 monthly) adds 3 card profiles, unlimited reviews, and monthly reward credits. Pro (£49.99 yearly or £5.99 monthly) adds NFC tag writing, so you can reprogram your own tags, plus 5 profiles and higher rewards. For teams and larger brokerages, Business+ adds team management, custom domain, lead capture forms, and CRM export. Enterprise white-label is available on request. As of December 2025, small teams typically start on Plus and scale to Pro as they add more properties or sales channels.
Why Real Estate Agents Choose TapTrust
Traditional review collection requires following up by email, SMS, or reminder calls. TapTrust puts the review prompt in the moment of interaction, when the client experience is freshest and most memorable. Because every tap is location-tracked and timed, you know exactly when and where a review was collected. You also collect leads simultaneously, so you're building both social proof and a follow-up list with every interaction. Unlike generic CRM systems, TapTrust is specifically designed for the review and lead-capture workflow. For agents and brokers who rely heavily on Google ratings and client referrals, this removes friction from both processes.
Getting Started with Your NFC Review Cards
Download TapTrust, set up your profile, and order physical NFC cards imprinted with your branding. Hand them out at viewings, closings, open houses, and networking events. Prospects and clients tap, review, and you get the lead. The app gives you real-time tap counts and review notifications so you can track which cards and interactions drive the most engagement. If you want to reprogram cards yourself or run multiple property profiles, upgrade to Pro. If you're managing a team or need integration with your existing CRM, Business+ is the right tier.
Start collecting verified Google reviews and leads with NFC cards today.
Frequently asked questions
Can I use TapTrust to collect reviews if I don't have physical NFC cards?
Yes. TapTrust gives you a shareable link and QR code for every profile, so you can send them via email, SMS, or messaging apps without a physical card. The NFC card just makes it faster and more memorable at in-person meetings.
Are the Google reviews real and verified?
Completely. Every review goes through Google's own verification system. TapTrust is not a review generation service; it's a collection and distribution tool. Customers must have a real Google account and complete Google's verification before the review appears on your Google Business Profile.
Can I export my leads to my CRM or email platform?
On Free and Plus tiers, you get basic tap analytics. Business+ adds full lead capture forms and CSV export, so every lead can be imported directly into your CRM, email, or contact management system.
What happens to my tap and review data?
You own all your data. TapTrust shows you real-time tap analytics with location and timestamp information. If you export leads on Business+, you get a full CSV file. No data is shared with third parties without your permission.
Can a team of agents use the same TapTrust account?
Yes. Business+ adds team management features so multiple team members can manage profiles, view shared analytics, and assign leads. Enterprise white-label is available for large brokerages or franchises that want full customisation.
How much do NFC cards cost?
TapTrust provides the app and platform. Physical NFC card printing is available through print partners; costs depend on card design, quantity, and finish. You can order from the app dashboard once your account is set up.