Open House NFC Review System: Collect Google Reviews with a Tap
TapTrust is an NFC review collection platform that lets estate agents and property professionals gather verified Google reviews from open house visitors in seconds. Each tap loads your smart profile, a review prompt, and a lead capture form on their phone.
How TapTrust Works for Open Houses
At your open house, you place an NFC card on a table or wear it on your badge. A visitor taps it with their phone, their browser instantly opens your TapTrust profile, they see your business details and a prompt to leave a Google review. While they're there, they enter their contact details in your lead capture form. You get the review, the lead, and real-time tap analytics showing location and device type. No app download required from visitors. No forms to fill out multiple times. One tap connects everything.
Why NFC Cards Beat QR Codes for Real Estate
QR codes require a camera app or QR reader. NFC cards work with a single tap on any modern phone. For estate agents hosting open houses, that friction matters. Visitors are moving through rooms, talking to staff, making decisions. An NFC card on the kitchen counter or hallway table is invisible friction. Tap and done. TapTrust also tracks which visitors tap your card and when, giving you footfall data by location. You can re-program NFC tags yourself if you upgrade to Pro tier, so the same physical cards work for multiple properties or campaigns.
Lead Capture and Google Review Verification
TapTrust collects lead details (name, email, phone) directly into a form that appears after the tap. On the Business+ plan, you can export leads as a CSV file and sync with your CRM. All reviews submitted through TapTrust go through Google's verification system. they arrive as verified reviews on your Google Business Profile, not fake or untracked submissions. Visitors see their own review count on your profile in real time, and you earn streak bonuses and monthly reward credits for consistent review collection.
Multiple Properties, One Account
If you manage multiple properties or work across different open houses, TapTrust lets you create multiple profile cards within a single account. The Free tier includes one profile. Plus plan (£2.99/month or £24.99/year) gives you three profiles. Pro plan (£5.99/month or £49.99/year) unlocks five profiles plus NFC tag writing. Each profile can have its own contact details, review prompt, and lead capture form, so you can hand out the same NFC card at different locations and each tap routes to the right property profile.
Real-Time Tap Analytics
See exactly how many people tapped your NFC card, when they tapped it, and where they were when they did. This data appears on your TapTrust dashboard in real time. For open house hosts, this tells you which rooms are getting the most foot traffic and when visitors are most engaged. You can use this insight to plan future open houses, staff allocation, or follow-up timing. Analytics are included on all paid plans.
Getting Started with Your First NFC Card
TapTrust works on iOS, Android, and Web. Sign up free to create your first profile and get three free reviews per month. You receive a physical NFC card in the post (included with Plus and Pro plans). Once activated, you can customize your profile with your photo, bio, contact details, and review prompt. For open house use, your profile acts as a digital business card and a review collection point in one. If you want to re-program cards yourself or manage more profiles, upgrade to Plus or Pro.
Start collecting open house reviews and leads with TapTrust in minutes.
Frequently asked questions
Do open house visitors need to download an app?
No. They just tap your NFC card with their phone. Their browser opens your TapTrust profile instantly. No app install required.
Can I use the same NFC card at multiple open houses?
Yes. On Plus and Pro plans, you can create multiple profile cards in one account and switch which property each card points to. Pro tier also lets you re-program NFC tags yourself.
Are the reviews real and verified by Google?
Yes. All reviews submitted through TapTrust go through Google's standard verification process. They appear as verified reviews on your Google Business Profile, not untracked submissions.
Can I export visitor contact details to my CRM?
On the Business+ plan and above, you can download lead data as a CSV file and import it into your CRM or spreadsheet.
What data do I get from NFC taps?
You see the number of taps, the time each tap happened, and the location and device type of the person who tapped. This helps you understand foot traffic patterns during open houses.
How much does TapTrust cost for open houses?
Free plan (one profile, three reviews per month). Plus (£2.99/month or £24.99/year) gets you three profiles and unlimited reviews. Pro (£5.99/month or £49.99/year) adds NFC tag writing and five profiles.