Google Review Management for Mortgage Lenders: TapTrust NFC Cards
TapTrust is an NFC customer-engagement platform that lets mortgage lenders collect verified Google reviews and capture client leads in a single tap. Your NFC card doubles as a digital business card and review prompt, turning every handshake into a review opportunity.
How TapTrust Works for Mortgage Lenders
When a client closes a deal or completes a consultation, you hand them an NFC card. They tap it on their phone. Instantly, your smart profile loads with your contact details, and a prompt asks them to leave a Google review. Their review is submitted through Google's own verification system, ensuring authenticity. Meanwhile, you capture their contact information via a lead form on the same screen. As of June 2026, mortgage brokers use TapTrust to replace paper cards with a system that does review collection, lead capture, and analytics tracking all at once. You get real-time tap data including location and timestamp, so you know exactly when and where clients engaged with your card.
Lead Capture and Review Collection in One Card
Most review-management platforms ask you to chase clients across email, SMS, or follow-up calls. TapTrust removes friction by embedding the review prompt into the physical touchpoint itself. When a client taps your NFC card, they see your profile, they see the review prompt, and they can leave feedback on the spot. The lead capture form collects their email and phone number without extra steps. On the Free tier, you get up to 3 reviews per month and one smart profile. The Plus tier (£24.99 yearly) unlocks unlimited reviews, three profile cards, and monthly review credits. The Pro tier (£49.99 yearly) adds NFC tag writing, so you can reprogram your own tags, plus five profile cards and enhanced rewards.
Real-Time Analytics and Tap Tracking
Every tap on your NFC card is logged with the client's location and exact timestamp. You see a live dashboard showing how many clients have engaged, where they tapped from, and how many left reviews. This gives you insight into which events, branches, or networking occasions generate the most leads. For mortgage teams managing multiple loan officers or branches, this location data helps you understand where your outreach is strongest and where you might need to focus more effort.
Multi-Profile Cards for Teams
Mortgage brokers often work in teams. Each loan officer, branch manager, or processor can have their own smart profile on one TapTrust account. Clients tap different cards depending on who they're working with, and each person's reviews and leads are tracked separately. The Plus tier gives you three profile cards, and the Pro tier gives you five. For larger mortgage firms, the Business+ tier (contact sales) adds team management, custom domain branding, and CRM export so you can push all leads directly into your mortgage management system.
Verified Reviews, Not Fake Ones
TapTrust is not a fake-review generator. Every review submitted through TapTrust goes through Google's own verification process. Clients leave genuine feedback that appears on your Google Business Profile as authentic, trusted reviews. This matters enormously for mortgage lenders, because trust and reputation directly influence whether prospects choose to work with you. Real reviews from real clients are what build credibility in a regulated, relationship-driven industry.
Pricing for Mortgage Teams
The Free tier costs nothing and includes 3 reviews per month, 10 shares per month, and one smart profile. Perfect for solo loan officers testing the approach. The Plus tier is £2.99 monthly or £24.99 yearly and includes unlimited reviews, three profile cards, and monthly review credits. The Pro tier is £5.99 monthly or £49.99 yearly and adds NFC tag writing so you can reprogram your own cards, plus five profiles and enhanced rewards. For mortgage teams needing CRM integration, custom branding, or white-label options, contact sales for Business+ and Enterprise pricing via direct Stripe billing.
Start collecting verified reviews from mortgage clients today. Download TapTrust free.
Frequently asked questions
Is TapTrust a full CRM system?
No. TapTrust specialises in review collection and lead capture via NFC taps. The Business+ tier exports leads as CSV to integrate with your existing CRM, but TapTrust itself is not a mortgage CRM replacement.
Can I reprogram my own NFC cards?
Yes, but only on the Pro tier and above. The Pro tier (£49.99 yearly) includes NFC tag writing, so you can reprogram existing cards to point to different profiles or update your contact details without ordering new cards.
How many profile cards can I have?
The Free tier includes 1 profile; Plus includes 3; Pro includes 5. Each profile can have its own contact details, review link, and lead form, perfect for multi-person teams.
Do reviews go through Google verification?
Yes. Every review submitted through TapTrust goes through Google's own verification system to ensure authenticity. They appear as verified reviews on your Google Business Profile.
Can I see where my NFC cards were tapped?
Yes. TapTrust provides real-time tap analytics including location, timestamp, and tap count. You can see which events, offices, or locations generate the most client engagement.
What happens if I'm on the Free tier?
You get 3 reviews per month, 10 shares per month, and 1 smart profile. It's a good way to try TapTrust before upgrading to Plus or Pro for more profiles, unlimited reviews, and extra features.