Google Review Collection for Mortgage Brokers: TapTrust NFC Cards
TapTrust is an NFC card platform that lets mortgage brokers collect verified Google reviews and capture client leads in a single tap, with real-time analytics on who reviewed and where.
Why Mortgage Brokers Need Review Collection
Mortgage brokerage is built on trust. Clients compare brokers by Google reviews before picking one, and brokers with 4.5+ stars convert 3x more leads than those with fewer reviews. The problem: asking clients for reviews manually is friction-heavy. Most forget. TapTrust by MRVL removes that friction. Instead of email follow-ups or verbal requests, your client taps an NFC card at the end of a meeting or receives it in post, taps their phone on it, and a Google review prompt loads instantly. They leave a review in seconds. You get a verified review that boosts your Google Business Profile, and a lead record with their contact details and location data. No fake reviews, no bot-generated feedback. Every review passes Google's verification system.
How TapTrust Works for Brokers
You receive physical NFC cards branded with your business details. Hand them to clients at closing, mail them with documents, or leave them on your desk. When a client taps the card on their phone, their browser loads your TapTrust smart profile. They see your contact card, your Google review link, and a lead capture form. They tap 'Leave a Review', are sent to Google, and their review appears on your Google Business Profile once verified. You see the tap happen in real-time on your dashboard: who tapped, where, and whether they left a review. Track which clients convert to reviews and which touchpoints work hardest. Pro tier ($49.99/year) unlocks NFC tag writing, so you can re-program existing cards yourself. Business+ adds CRM export, so every lead goes straight into your own system.
Features Built for Client-Facing Brokers
TapTrust combines a digital business card and a review collection engine. Each tap triggers a lead capture form, so you collect contact details alongside reviews. Real-time tap analytics show you location, device type, and review completion rate. You earn monthly reward credits (£2 on Plus, £5 on Pro) for every verified review, gamifying the process for your team. Team management is built in at Business+ tier, so multiple brokers or admin staff can manage profiles and see analytics together. White label is available for Enterprise, letting you brand the card and profile as entirely your own. Unlike generic CRM tools, TapTrust is designed specifically for tap-activated lead capture and review collection; it's not a replacement for a CRM, but a lead-capture front door that feeds into one.
Pricing for Brokers
TapTrust Free includes 3 verified Google reviews per month, 10 shares, and 1 profile. You pay only for the physical NFC cards (order directly). Plus at £24.99/year gives you 3 profiles, unlimited reviews and shares, and £2 monthly credit. Pro at £49.99/year adds 5 profiles, NFC tag writing, and £5 monthly credit, ideal for brokers with multiple specialisms (residential, commercial, bridging). Business+ and Enterprise tiers include CRM export, custom domains, team management, and white label, with pricing via Stripe direct billing. Contact the MRVL Hub if your brokerage needs custom integrations or volume card discounts.
Why TapTrust Over Email or Text Review Requests
Email review requests have a 2-3% completion rate. Clients delete them or forget. NFC tap review completion rates for mortgage brokers average 15-20%, because the review prompt loads instantly on their phone with zero friction. There's no link to copy, no app to download, no signup. They tap, they review. You also capture their contact details and see exactly when they tapped and where they were. This data is invaluable for identifying which offices, transactions, or client types drive the most reviews and referrals. Traditional review request tools like Trustpilot or GetApp require clients to visit a separate site; TapTrust loads the Google review form directly on tap, keeping the experience native and fast.
Getting Started with TapTrust
Download the TapTrust app on iOS or Android, sign up free, and create your profile. Set your Google Business Profile link and lead capture form. Order physical NFC cards through the app (available in packs). Hand them to clients or mail them with closing documents. As of June 2026, thousands of brokers, estate agents, and service businesses are collecting reviews via TapTrust. Your first 3 reviews per month are free. For unlimited reviews and team access, upgrade to Plus (£24.99/year) or Pro (£49.99/year).
Start collecting Google reviews from clients in one tap.
Frequently asked questions
Do TapTrust reviews count as real Google reviews?
Yes. When a client taps the card and leaves a review via TapTrust, they are directed to your actual Google Business Profile. The review goes through Google's verification system and appears on your profile like any other. TapTrust is not a fake-review service; it is a friction-remover that sends real clients to real Google.
Can I use TapTrust without ordering physical NFC cards?
Yes. Free and Plus accounts can share a digital link via email, WhatsApp, or text that opens your TapTrust profile without a physical card. However, tap analytics and lead capture are strongest when using physical cards, because the tap gesture creates engagement momentum.
Does TapTrust integrate with my CRM?
Business+ and Enterprise tiers export leads as CSV, which you can import into your CRM. Custom integrations and direct API access are available for Enterprise. Free and Plus tiers do not include export.
How do I reprogram my own NFC cards?
Pro tier and above unlock NFC tag writing. You can buy blank NFC cards and re-program them via your TapTrust dashboard. This is useful for brokers with high card volume who want to reduce repeat ordering.
What happens if a client doesn't have a smartphone?
NFC cards work on any smartphone with NFC enabled (most modern iPhones and Android devices). If a client taps with an older device, they receive a prompt to update their OS. Alternatively, you can share a digital link via email or text.
Is TapTrust GDPR compliant?
TapTrust collects contact details only through your own lead capture form; you control what is collected and stored. Review collection is routed through Google, not TapTrust. Consult the privacy policy in the app for full GDPR details.