Lead Qualification Through NFC Google Reviews
TapTrust qualifies leads by combining NFC tap verification with Google review collection and instant lead capture forms, giving you verified contact data and trusted social proof in one interaction.
What TapTrust does for lead qualification
TapTrust is an NFC customer-engagement platform that turns a simple tap into lead qualification. When a customer or prospect taps your NFC card on their phone, your smart profile loads instantly. They see your contact details, leave a Google review (verified through Google's system), and fill in a lead capture form. The result: you get their contact information, a real review for social proof, and tap analytics showing when and where the interaction happened. This is particularly effective for estate agents, mortgage brokers, restaurants, salons, and service businesses where trust and verified feedback drive conversions. Every tap is tracked with location data, so you know who engaged and when.
How NFC leads differ from traditional qualification
Most lead qualification relies on forms, email signups, or phone calls. TapTrust removes friction: the customer doesn't need to search for your contact details, type an email address, or remember to follow up. They tap once. The form pre-loads with context. The review prompt is right there. You get verified data because Google's review system validates every submission. In June 2026, the shift toward frictionless lead capture is clear. Mobile-first businesses that reduce steps between discovery and conversion see higher qualification rates. TapTrust's real-time analytics also tell you which taps converted to reviews and which leads came from which location, so you can optimise your card placement and follow-up strategy.
Lead capture and CRM integration
The free tier of TapTrust collects tap data and basic engagement. Upgrade to Business+ and unlock full lead-capture forms with CSV export to your CRM of choice. This means every qualified lead flows automatically into your existing system. You're not juggling separate tools or manually transferring contact details. The form captures what you need, the lead is verified through their Google review submission, and you have their data ready to action. Combined with real-time tap analytics, you can see conversion funnels by location or time, helping you understand where your best-qualified prospects are coming from.
Why verified reviews build qualification credibility
A lead that comes with a verified Google review attached is higher quality than an anonymous form submission. TapTrust's review collection is tied to Google's verification system, so fake or spam reviews don't make the cut. This means your review stream stays credible, which in turn improves your Google Business Profile and local search ranking. For businesses selling services (agents, consultants, salons), a prospect who has already seen your verified reviews before tapping your card is warmer and more likely to convert. You're not just collecting leads; you're collecting leads from people who trust you enough to leave a public endorsement.
Real-time analytics for lead tracking
Every tap creates a data point: location, timestamp, whether they completed a review or form. Use the TapTrust dashboard to see which of your NFC cards are generating the most engagement, which geographic areas are responding best, and whether tap volume is rising or falling. This intelligence helps you refine where you place cards, how you distribute them, and which messaging works. For sales teams and multi-location businesses, analytics per card or profile let you compare performance across team members or branches. You're not just collecting leads in the dark; you're building a feedback loop that improves your qualification process over time.
Pricing and plan options for lead qualification
TapTrust's free tier is ideal for freelancers and networkers testing the concept (3 reviews per month, 10 shares, 1 profile). Plus tier (£24.99 per year or £2.99 monthly) adds 3 profiles and unlimited reviews, plus a £2 monthly credit toward bulk NFC card orders. Pro tier (£49.99 yearly) extends to 5 profiles and NFC tag writing (reprogram your own tags). Business+ adds lead-capture forms, CRM CSV export, custom domain, and team management, perfect for agencies and larger teams. Enterprise includes white label branding. Contact sales for Business+ and Enterprise pricing. As of June 2026, most teams qualify leads across multiple touchpoints; TapTrust's multi-profile support means one account can serve your whole team.
Start qualifying leads with verified reviews. Download TapTrust now.
Frequently asked questions
Is TapTrust a CRM?
No. TapTrust is a lead-capture and engagement platform that feeds into your CRM. Business+ plans include CSV export so you can move qualified leads directly into Pipedrive, HubSpot, or any system you use.
How do customers leave Google reviews via TapTrust?
When they tap your NFC card, the review prompt loads instantly in their browser. They tap through to your Google Business Profile and leave a review directly on Google; TapTrust's system verifies it arrived. No fake reviews, no shortcuts.
Can I export leads to my existing CRM?
Yes, but only on Business+ plans and above. You get a CSV export of all captured lead data, which you can import into any CRM or email platform.
What data do I collect from a tap?
Free and Plus tiers give you tap count, location, and timestamp. Business+ unlocks lead-capture forms where you can ask for name, email, phone, service interest, or custom fields. All data is exported as CSV.
Can multiple team members use one TapTrust account?
Yes, on Business+ and Enterprise plans. You can create team accounts with role-based access so each salesperson or location manager sees their own performance.
How are reviews verified?
Reviews are submitted directly through Google's review system, which verifies the reviewer is a real person with a Google account. TapTrust does not generate, fake, or filter reviews; Google handles verification.