Lead Capture Tool for Service Businesses: TapTrust NFC Reviews
TapTrust by MRVL is an NFC-based lead capture platform that turns every customer interaction into a review, a verified lead, and a tracked touchpoint. When a customer taps your NFC card, they see your profile, leave a Google review, and your team gets their contact details instantly.
What is TapTrust and how does it capture leads?
TapTrust is a customer-engagement platform that uses NFC (near-field communication) technology to bridge the gap between offline meetings and online reviews. A customer taps your NFC card on their phone, your smart profile loads, they fill in a contact form, and leave a Google review. You get the lead data in real time, plus verified reviews that build your reputation. The same card works as your digital business card and lead magnet. Tap analytics show you where taps happened, how many people engaged, and which profiles convert best. Service businesses like estate agents, mortgage brokers, restaurants, salons, gyms, and retailers use TapTrust to replace paper business cards with smarter ones that actually generate leads and feedback.
Why NFC beats traditional lead capture methods
Paper cards get thrown away. Email signup forms get abandoned. Text-to-opt-in campaigns feel spammy. NFC bridges the gap: a single tap captures the lead, prompts the review, and builds trust all at once. Because the tap happens on the customer's phone, the process feels personal and immediate. You're not asking them to remember a URL or type in their email later. The lead arrives warm, with verified contact data and a fresh Google review attached. Real-time tap location data also shows you which team members or business premises are converting best, so you can adjust your outreach strategy month to month.
Lead capture features built into TapTrust
Every tap triggers a lead capture form that your team configures. The form can ask for name, email, phone number, or custom fields. Once submitted, leads export as CSV to your existing CRM on Business+ tier, or you can copy them manually from the dashboard. Streak bonuses reward customers for repeated taps (loyalty signal), and monthly reward credits let you incentivise reviews. The Pro tier unlocks NFC tag writing, so you can re-programme your own tags and avoid ongoing card costs. Multiple profile cards per account (3 on Plus, 5 on Pro) mean you can run separate profiles for different services, locations, or team members, each with its own lead form and review prompt.
How TapTrust fits into your service business workflow
Meet a prospect. Tap your NFC card on their phone. Instantly they see your contact info, social links, and a prompt to leave a Google review. They submit their contact details and opinion. You get a lead notification in real time, their details land in your dashboard (or CRM on Business+ tier), and a verified Google review appears on your Google Business Profile. Repeat 50 times a month at networking events, on-site consultations, or at checkout, and you'll accumulate hundreds of warm leads backed by real feedback. Team management on Business+ tier means your whole sales team can tap their own NFC cards, all funnelling leads into one account.
Pricing: Free plan to Enterprise scale
TapTrust Free includes 3 reviews per month, 10 shares, and 1 profile. Plus tier (£24.99 annually) adds £2 monthly account credit, 3 profiles, unlimited reviews and shares, and streak bonuses. Pro tier (£49.99 annually) upgrades to 5 profiles, NFC tag writing, £5 monthly credit, and 3x rewards. Business+ and Enterprise tiers add CRM export, custom domain, team management, and white label options. Most service businesses start on Plus (£2.99/month) and scale to Pro or Business+ as lead volume grows. As of June 2026, NFC card costs have fallen significantly, making per-unit economics very tight for high-volume teams.
Why service businesses choose TapTrust over generic CRM tools
A traditional CRM captures leads but does nothing for reviews. TapTrust captures leads AND reviews in one tap. You're not paying separate monthly fees for review collection software and lead management software. The same NFC card is your business card, your lead funnel, and your review engine. No signup barriers, no QR codes to scan, no typing required. A single physical card lives in your pocket and converts at every networking event, on every van, in every waiting room. For service businesses competing on reputation and referral, TapTrust turns every customer interaction into a trackable, reviewable moment.
Start capturing leads and reviews with your first NFC tap.
Frequently asked questions
How does lead capture work if customers don't use NFC?
If a phone doesn't have NFC enabled or the customer prefers not to tap, TapTrust displays a QR code fallback on the card. They scan the QR code instead, and the same lead form and review prompt loads. Both methods funnel into the same lead dashboard.
Can I export leads to my existing CRM?
Yes, on Business+ tier. Leads export as CSV and integrate with most major CRMs (HubSpot, Pipedrive, Salesforce). Free and Plus tiers require manual copy-paste or a Zapier connector.
Are the Google reviews verified, or can I fake them?
All reviews go through Google's standard verification process. TapTrust is not a fake-review-generation service. Only genuine reviews from real customers appear on your Google Business Profile.
How much do NFC cards cost, and can I reuse them?
TapTrust provides starter NFC cards. Once you have cards printed, they don't expire. Pro tier unlocks NFC tag writing, so you can re-programme cards and reassign them to different profiles or team members without buying new stock.
What happens if my customers don't leave reviews?
The lead still captures, regardless of whether the customer leaves a review. The review prompt is optional. You get contact data either way, making TapTrust valuable for lead generation alone.
Can I use TapTrust if I'm a freelancer or solo service provider?
Yes. Free tier is designed for freelancers, creatives, and networkers wanting a smart digital business card. Plus tier (£24.99 annually) gives you 3 profile cards and unlimited shares for small teams.