Lead Capture Form Embedded in Your NFC Business Card
TapTrust by MRVL is an NFC business card platform that embeds a lead capture form directly into a physical smart card, so every tap collects customer contact details and Google reviews at the same moment.
How the Embedded Lead Capture Works
When a prospect or customer taps your NFC business card on their phone, TapTrust instantly loads your smart profile. Embedded in that profile is a lead capture form that asks for their name, email, phone number, or any custom fields you choose. The same tap also triggers a Google review prompt. You collect verified contact data and a review in one interaction, with real-time tap analytics showing location and time. No redirects, no separate forms, no friction.
Built for Client-Facing Teams
Estate agents, mortgage brokers, salons, restaurants, gyms, and retail teams use TapTrust to replace paper business cards with smart cards that capture leads. Each NFC card is programmed with your contact profile and lead form, so networkers at events, clients in-store, or referrals from friends tap once and you get their details instantly. As of June 2026, the app supports tap analytics by location, helping you track which venues or events generate the most qualified leads.
Verified Reviews and Lead Export
TapTrust doesn't generate fake reviews. Every review collected goes through Google's verification system, so your ratings stay authentic. On the Business+ tier, you can export captured leads as a CSV file to integrate with your existing CRM or email system. Pro and Plus users can see leads and tap records in real time, plus track which cards and profiles drive the most conversions.
NFC Cards You Control
You can either order pre-programmed NFC cards from MRVL Hub, or if you're on Pro tier and above, write your own tags using any blank NFC card or sticker. Reprogramming your cards takes seconds in the app, so you can update profiles, lead forms, or review prompts without printing new stock. Plus tier includes 3 profile cards; Pro includes 5.
Rewards and Incentive Streaks
TapTrust includes a streak system where customers earn monthly reward credits for leaving verified reviews. This encourages repeat taps and higher review volume without requiring you to run a separate incentive campaign. Plus and Pro tiers give you monthly credits to seed these rewards, so your best customers keep engaging.
Pricing and Tiers
Free accounts collect up to 3 reviews per month and can share your profile 10 times monthly. Plus is £24.99 per year (or £2.99 monthly) and unlocks 3 profiles, unlimited reviews and shares, and £2 monthly credit. Pro is £49.99 per year (or £5.99 monthly) and adds NFC tag writing, 5 profiles, and £5 credit. Business+ adds CRM export, custom domain, and team management; Enterprise offers white label customisation.
Start collecting leads and reviews with your first NFC tap today.
Frequently asked questions
Can I embed a custom lead form in my NFC card?
Yes. TapTrust lets you configure which fields appear in your lead capture form (name, email, phone, custom questions) when someone taps your NFC card. The form loads instantly on their phone as part of your smart profile.
What happens when someone taps my NFC business card?
Their phone loads your TapTrust smart profile, which displays your contact details, a lead capture form, and a Google review prompt. You collect their contact data and review in one tap.
Can I export the leads I collect?
Yes, on Business+ tier. Leads are exported as a CSV file you can import into your CRM, email platform, or spreadsheet.
Do I have to order NFC cards from MRVL, or can I programme my own?
Both. You can order pre-printed cards from MRVL Hub, or on Pro tier and above, write your own tags to blank NFC cards or stickers using the TapTrust app.
Are the reviews I collect real?
Yes. Every review goes through Google's verification system, so your ratings are authentic. TapTrust does not generate or publish fake reviews.
How much does TapTrust cost?
Free forever (3 reviews/month, 1 profile). Plus is £24.99/year with 3 profiles and unlimited reviews. Pro is £49.99/year with 5 profiles and NFC tag writing. Business+ and Enterprise require contacting sales.