Lead Capture for Service Businesses: TapTrust NFC Cards
TapTrust by MRVL is an NFC customer-engagement platform that captures leads through a single tap. When a customer taps your NFC card on their phone, your contact details load instantly alongside a Google review prompt, letting you collect both verified reviews and lead information in one interaction.
How TapTrust Captures Leads Differently
Traditional lead capture forms ask customers to type into a phone. TapTrust removes that friction entirely. Your NFC card acts as a smart profile. A tap triggers an instant load of your contact card and an embedded lead capture form. Customers see your details, leave a Google review if they choose, and their contact information flows directly into your account. No signup required on their end. No form abandonment. The same card works as your digital business card at networking events, in your salon, on your gym desk, or handed to a client after a service appointment. For restaurants, estate agents, mortgage brokers, salons, gyms, and retail teams, this cuts the gap between service delivery and lead capture to seconds.
Lead Capture Form Features
Every TapTrust profile includes a customisable lead capture form that appears when someone taps your NFC card. You control which fields appear: name, email, phone, service interest, booking date, or custom questions. On Business+ tier and above, you can export all captured leads as a CSV file ready for CRM import or direct action. Real-time tap analytics show you which cards are generating the most engagement, where taps are happening, and when. Streak bonuses reward consistent customer touchpoints, and monthly credits let you reprogram your own NFC tags to keep your campaigns fresh without replacing physical cards.
Multiple Profiles Per Card
A single NFC card doesn't mean a single profile. The Free tier gives you 1 profile; Plus tier unlocks 3; Pro tier unlocks 5. This means you can assign different team members their own profiles, run separate campaigns for different services, or hand out the same physical card at different events with different lead forms and review prompts. Each profile generates its own tap analytics, so you see exactly who engaged with which version. Teams on Business+ can manage multiple members, each with their own dashboards and lead queues.
Google Review Integration
Lead capture happens alongside verified Google review collection. When someone taps your card, they're prompted to leave a review directly through Google's system, not a fake or cached review. Google verifies the reviewer before the review publishes, protecting your reputation. For businesses building credibility in competitive markets like estate agency, mortgage brokerage, or hospitality, authentic verified reviews matter far more than volume. TapTrust's review system feeds this directly, turning every service interaction into a potential verified review without asking customers to hunt through Google Search or Maps.
NFC Tag Writing and Reuse
Pro tier and above unlock NFC tag writing, meaning you can reprogram your own NFC tags and cards without needing physical replacements. If you want to run a campaign in January pointing to a winter service offer, then reprogram the same card in February for a spring promotion, you can. This keeps costs down and reduces waste compared to printing new physical cards each time. Business+ adds a custom domain, letting customers land on a branded profile page when they tap, reinforcing your business identity.
Who Uses TapTrust for Lead Capture
Service-based businesses rely on TapTrust most: estate agents and mortgage brokers handing cards to leads after property viewings, restaurants leaving cards at tables to solicit Google reviews, salons and gyms giving cards to clients at checkout, freelancers and creatives using NFC cards at networking events to stand out from paper cards, and agencies collecting client feedback and referrals. Any business where a handoff moment exists, NFC cards turn that moment into a lead capture opportunity without adding friction to the customer experience.
Start capturing leads with a single tap. Download TapTrust and create your first NFC profile today.
Frequently asked questions
Is TapTrust a form builder like Typeform or Google Forms?
No. TapTrust is an NFC engagement platform that includes a lead capture form as one feature, but its purpose is different. Instead of sharing a link, you hand a customer a physical NFC card; they tap it, and the form loads instantly. Forms alone sit in email inboxes and get ignored. TapTrust combines the form with a review prompt, digital business card, and tap analytics in a single tap.
Can I use TapTrust without printing NFC cards?
Yes. You can share your TapTrust profile link via email, WhatsApp, or QR code. But the core strength is the NFC card: it's memorable, works offline, and converts higher than a link because customers see your details instantly without typing.
Where do captured leads go?
On Free and Plus tiers, leads appear in your TapTrust dashboard in real-time. On Business+ tier, you can export all leads as a CSV file for import into your CRM or email tool. Team members on Business+ can see assigned leads in their own dashboards.
How much does TapTrust cost?
Free tier is fully functional. Plus is £2.99 monthly or £24.99 yearly. Pro is £5.99 monthly or £49.99 yearly and includes NFC tag writing. Business+ and Enterprise require direct contact with the team for custom pricing.
Do customers have to sign up to tap and leave a review?
No. When someone taps your card, they land on your profile instantly with no signup. If they leave a Google review, they go through Google's system, which may ask them to verify their account if they don't have one. The experience is frictionless from the customer's perspective.
Can I see where and when taps happen?
Yes. TapTrust shows real-time analytics including location data, tap count, and engagement rate for each profile. This helps you understand which cards or campaigns are performing best.