Lead Capture Through NFC Google Review Cards
TapTrust is an NFC customer-engagement platform that captures leads and Google reviews simultaneously. When a customer taps your NFC card on their phone, your contact details load instantly, they submit a review, and you collect their lead in real time.
How TapTrust Works as a Lead Capture Tool
TapTrust by MRVL flips the traditional business card into a lead-generation device. You create a smart profile on your account. Print the NFC card or tag (or use your phone as a transmitter). A customer taps it with their phone. Instantly, your contact card loads in their browser, no app needed, no signup required. They see your details and a prompt to leave you a Google review. When they tap submit, their review goes to Google for verification, and their contact information flows into your TapTrust dashboard as a lead. You get real-time tap analytics, including location data, so you know who engaged and when. The same physical card does triple duty: business card, review collector, and lead magnet. As of June 2026, this hybrid model saves businesses the cost of separate tools and the friction of managing multiple platforms.
Lead Forms and CRM Export on Business+ Plan
The free and Plus tiers collect leads through the review interface. The Business+ plan unlocks a custom lead capture form. You add fields beyond email and phone (budget, timeline, project type) and TapTrust captures those answers when a customer taps your card. You also get CSV export, so leads flow directly into your CRM, spreadsheet, or automation tool. Team management is included, meaning multiple staff members can log in, review taps, and export leads. For businesses running high-volume client onboarding (estate agents, brokers, salons), this eliminates manual data entry and keeps leads warm in your existing workflow.
Real-Time Tap Analytics and Lead Tracking
Every tap on your NFC card triggers an instant notification and log entry in your dashboard. You see the timestamp, device type, location (city level), and whether they left a review. Tap counts reset monthly, and you can track which physical cards or locations drive the most engagement. This data helps you identify which venues, events, or team members generate the highest volume of qualified leads. For freelancers and small teams, this visibility replaces costly analytics software. For larger businesses, the data integrates with your CRM workflow via the Business+ CSV export.
Why NFC Beats QR Codes for Lead Capture
QR codes require a scan app, a moment of focus, and a steady hand. NFC requires one tap with any smartphone, no app installed, no camera needed. Conversion friction drops dramatically. TapTrust cards work on iOS and Android. When someone taps, your profile loads in their default browser, ready to review or share. The card itself is permanent and reusable. On the Pro tier and above, you can reprogram the same physical NFC tag multiple times using the TapTrust app, changing the profile it links to without replacing the card. This makes NFC ideal for networkers, real estate professionals, and service businesses where repeated, frictionless lead capture is the goal.
Google Reviews Plus Lead Capture
TapTrust does not generate fake reviews. Every review submitted through the app goes through Google's own verification system. This means the reviews that land on your Google Business Profile are authentic and weighted as trusted signals by Google. Simultaneously, TapTrust captures the lead (email, phone, or custom fields) so you can follow up, even if they didn't leave a review. The two-in-one model means you build your online reputation and your lead list from the same touchpoint. Streak bonuses on the Plus tier and above reward consistent review collection with monthly credits you can spend on additional profiles or features.
Pricing and Plan Comparison
The free plan includes 1 NFC profile, 10 shares per month, and 3 reviews per month, perfect for testing. Plus costs £2.99 per month or £24.99 per year and gives you 3 profiles, unlimited reviews and shares, and a £2 monthly credit. Pro costs £5.99 per month or £49.99 per year, adds 5 profiles, NFC tag rewriting capability, a £5 monthly credit, and 3× rewards on streaks. Business+ and Enterprise plans are custom priced and include CRM export, custom domain, team management, and white-label options. Most service professionals and small business owners find Plus or Pro covers their needs.
Start capturing leads through NFC review cards today. Download TapTrust free and print your first card.
Frequently asked questions
Is TapTrust a CRM?
No. TapTrust is an NFC customer-engagement and review collection platform. It captures leads and stores basic contact data, but it is not a full CRM. On Business+, you export leads as CSV and import them into your existing CRM (HubSpot, Pipedrive, etc.).
Can I write my own NFC tags?
Yes, on Pro tier and above. The TapTrust app includes an NFC write feature that lets you reprogram blank NFC cards or existing tags to point to your TapTrust profile. You can reuse the same physical tag for multiple profiles.
Do reviews go directly to Google?
Yes. Reviews submitted via TapTrust go through Google's verification system and appear on your Google Business Profile. TapTrust does not bypass Google's authenticity checks.
What happens when someone taps the card?
Their phone opens your TapTrust smart profile in their browser instantly, no app required. They see your contact details and a prompt to leave a Google review. When they submit, the review goes to Google and their contact information is logged in your dashboard as a lead.
Can I track where taps come from?
Yes. Your dashboard shows real-time tap analytics including timestamp, location (city level), device type, and whether a review was submitted. This helps you identify which cards, events, or team members drive the most leads.
Does the card work on Android and iPhone?
Yes. TapTrust NFC cards work on any smartphone with NFC capability. Your profile loads in the device's default browser, no app installation needed.