One Account, Many Profiles: How Multiple Cards Work in TapTrust

Why one profile isn't enough in the real world

The Free tier gives you one profile card. It works fine if you're a freelancer handing out a single digital business card at networking events. But the moment you start doing anything more nuanced, it falls apart.

Consider the estate agent who needs different cards for residential sales versus lettings. Or the restaurant owner who wants one profile for walk-in diners and another for corporate event bookings. Same person, same business, different contexts. The old workaround was creating separate accounts entirely, which meant separate analytics, separate lead feeds, separate Google review dashboards. It was chaotic.

That's why the Plus tier unlocks three profiles per account, and Pro jumps to five. Same login. Same review queue. Same tap analytics all in one place.

How the mechanics actually work

When you add a profile, you're creating a distinct entry point. Each profile gets its own NFC card (or tag, if you're on Pro and programming your own). When someone taps card A, they see profile A's contact details and review prompt. Tap card B, they see profile B. The data goes into the same account, the same lead queue, the same analytics view.

So you can hand out five different cards to five different audiences or use cases, but you're not managing five separate logins or five separate lead databases. The tap data rolls in together with a location tag, a timestamp, and a reference to which profile was tapped. You can filter by profile in your analytics, or see all taps across all cards in one view.

The lead capture form is the same across profiles (at least at Plus and Pro level). What changes is the contact card people see when they land. Your name stays your name, but the context shifts.

A real scenario: the salon with multiple services

One of our users runs a salon. She's got stylists working there, each with a following. She created one profile card for colour treatments, one for cuts, one for bridal packages. She hands out the relevant card depending on what a client booked. All three cards sit in the same account.

The benefit isn't just logistics. It's the data. She can see that her bridal card gets tapped way more during April and May (wedding season). She can watch which locations tap the colour card most often and maybe think about opening a second location there. The lead capture form feeds every tap into one inbox, but she knows which service brought them in.

Without multiple profiles, she'd either be guessing or running four separate accounts like someone from 2015.

The tier structure makes sense when you see the growth path

Free starts with one. You test it. You hand out a few cards. You see if NFC review collection works for your world. It costs nothing.

Plus (£2.99 a month or £24.99 annually) gives you three profiles. That's the freelancer who wants referrals, corporate work, and personal brand all running in parallel. That's the small business owner with two service lines.

Pro (£5.99 monthly or £49.99 yearly) adds two more profiles and NFC tag writing. The tag writing matters: you can reprogram your own NFC cards instead of ordering new ones from us. You buy a pack of blank tags, write your new profile to them with the app, hand them out. At five profiles, you're running multiple distinct customer journeys from one dashboard.

Business+ (contact sales for pricing) adds team management, custom domain, and CRM export. If you're a retailer with multiple staff or an agency handling multiple client accounts, you're inviting teammates in to see the lead queue, manage profiles, and pull analytics without seeing each other's private login.

What happens with reviews and analytics across multiple cards

One of the questions we get: do reviews from profile A and profile B count separately, or do they all feed one Google review feed?

They all feed your main Google Business Profile review prompt. When someone taps any of your cards and leaves a review, it goes through Google's verification system (we don't generate fake reviews; they're real people leaving real reviews that Google validates). The reviews themselves sit in your Google Business Profile as usual. In TapTrust, you can see which profile card generated a tap, but the review itself is on Google.

Analytics work the same way. Every tap logs location, timestamp, and which profile was tapped. Your dashboard shows you the full picture, or you can filter by profile to isolate performance. So you can ask: how many taps did the bridal card get this month? Which location taps the referrals card most? All in one view.