Google Review Collection for Service-Based Businesses
TapTrust is an NFC customer engagement platform that turns your business card into a review and lead capture tool; when a customer taps the card on their phone, they see your profile and a one-tap prompt to leave a Google review.
What TapTrust Does for Service Businesses
TapTrust by MRVL isn't a form builder in the traditional sense. It's a lead capture and review collection platform built specifically for client-facing teams. When you hand a customer an NFC card, they tap it on their phone, your smart profile loads instantly (no signup required), and they see a lead capture form plus a direct link to leave you a verified Google review. The same card doubles as your digital business card. Every tap is tracked with real-time analytics, including location data, so you know which customers engaged and when. Service businesses including estate agents, mortgage brokers, salon owners, gym managers, restaurants, and freelancers use TapTrust to collect reviews and qualified leads in one interaction.
Lead Capture Without the Complexity
If you're looking for a form builder, you might be thinking about collecting customer information after a service is delivered. TapTrust handles this through its built-in lead capture form, which appears every time a customer taps your card. You don't need to design it, host it, or manage separate platforms. The form integrates with your TapTrust profile. On the Business+ tier and above, you can export all captured leads as a CSV file for use in your CRM or email marketing. This keeps your customer data in one place without requiring third-party form integrations.
Google Review Collection That Actually Works
The core reason most service businesses use TapTrust is to collect Google reviews. A single NFC tap removes friction between delivering great service and getting a review published. Google's verification system runs on every review, so you get authentic feedback only. TapTrust adds gamification: earn streak bonuses and monthly reward credits as you collect reviews. The Free tier allows 3 reviews per month. Plus tier (£24.99 per year) gives unlimited review collection, 3 profile cards, and £2 monthly credit toward rewards. Pro tier (£49.99 per year) adds NFC tag writing, so you can reprogram your own NFC tags if needed.
Multiple Profiles and Team Management
Service businesses often have different offers or team members. TapTrust lets you create multiple profile cards within one account. The Free plan includes 1 profile, Plus includes 3, and Pro includes 5. Each profile can have its own lead form and review prompt. On the Business+ tier, you unlock team management, meaning multiple people in your business can manage reviews and leads from a shared dashboard. You can also set a custom domain to white-label the experience, so customers see your brand, not TapTrust's.
Tap Analytics: Know Who's Engaging
Every tap on your NFC card generates a real-time analytics record showing the timestamp, device type, and location of the tap. Service businesses use this data to track which events, networking sessions, or locations generated the most customer interest. Unlike a traditional form builder that sits on a landing page, TapTrust's analytics are tied to physical card interactions, giving you insight into offline customer behaviour.
Pricing for Every Business Size
TapTrust offers a Free plan with 1 profile, 3 reviews per month, and 10 shares per month. Plus is £2.99 monthly or £24.99 yearly and includes 3 profiles, unlimited reviews, £2 monthly credit, and unlimited shares. Pro is £5.99 monthly or £49.99 yearly, adding 5 profiles, NFC tag writing capability, and £5 monthly credit. Business+ and Enterprise are custom priced; contact the team for white labelling, advanced CRM export, and dedicated support.
Start collecting reviews and leads this week with your first NFC card.
Frequently asked questions
Is TapTrust a form builder?
TapTrust includes lead capture forms on every profile, but it's not a general-purpose form builder like Typeform or Google Forms. It's specifically designed to collect leads and Google reviews via NFC tap. The form is pre-configured and appears automatically when a customer taps your card.
Can I export leads to my CRM?
Yes, on the Business+ tier and above. All captured leads can be exported as a CSV file for import into your CRM or email platform. The Free, Plus, and Pro tiers show leads in the TapTrust dashboard but don't include CSV export.
How many Google reviews can I collect?
The Free plan allows 3 verified reviews per month. Plus and Pro tiers allow unlimited review collection. All reviews are verified through Google's system before they appear on your profile.
What businesses use TapTrust most?
Estate agents, mortgage brokers, restaurants, salons, gyms, freelancers, and retail businesses. Any client-facing team that hands out business cards and wants to turn that interaction into a review or lead capture opportunity.
Do I need coding or design skills to set up TapTrust?
No. TapTrust is designed for non-technical users. You fill in your business name, contact details, and review prompt, and the profile is live instantly. When you order an NFC card, customers tap it to access your profile.
Can I reprogram my own NFC tags?
Yes, on the Pro tier and above. You can use TapTrust's NFC write feature to reprogram blank NFC tags or cards with your TapTrust profile link, giving you flexibility in how you distribute your card.