Lead capture for service businesses: NFC cards that convert taps to Google reviews
TapTrust is an NFC engagement platform that captures service business leads through smart tap cards; when a customer taps your NFC card on their phone, a contact form and Google review prompt load instantly, turning every handshake into a qualified lead.
How TapTrust works for service businesses
TapTrust sends you digital NFC business cards instead of traditional paper ones. When a client or prospect taps the card on their phone, your smart profile loads instantly. They see your contact details, location, and a prompt to leave a Google review. As they do, you capture their email, phone, and location data in real time. Every tap is recorded with analytics, so you know where your best leads come from. This works for estate agents, mortgage brokers, restaurants, salons, gyms, and any team where you're building client relationships face to face.
Lead capture without email forms or pop-ups
Unlike traditional email capture tools, TapTrust doesn't ask for a sign-up form before engagement. The tap itself IS the engagement. Your customer taps your card, your profile loads, and the review prompt appears in one motion. If they leave a review, their contact details are automatically captured and ready for export. On Business+ tier, you can export leads as a CSV file and sync them directly into your CRM. No manual data entry. No abandoned forms. The friction is gone.
Google reviews as a lead magnet
Most lead capture tools collect contact details but don't build your online reputation. TapTrust does both. Every tap invites a Google review, and every review that lands goes through Google's own verification system. You're not generating fake reviews; you're getting genuine customer feedback that improves your local search ranking. As of 2026, service businesses rely on Google review counts for local credibility. TapTrust turns your lead capture moment into a reputation-building moment. Customers who leave reviews through TapTrust also get streak bonuses and monthly credits as reward for engagement.
Real-time tap analytics and location tracking
Every time someone taps your NFC card, you see it instantly: their location, the date, the time, and whether they left a review. This data helps you understand which of your physical locations, events, or networking moments generate the most engaged leads. You can run multiple profiles at different price points or for different service tiers, and see which one converts best. Analytics are built into the app on every tier, so you never pay extra to understand your own lead flow.
Pricing that scales with your business
TapTrust Free tier lets you test with one profile, 3 reviews per month, and 10 taps tracked. Plus tier (£24.99 yearly or £2.99 monthly) unlocks 3 profiles, unlimited reviews, and monthly credit towards rewards. Pro tier (£49.99 yearly or £5.99 monthly) adds NFC tag writing so you can re-programme your own tags, plus 5 profiles and higher rewards credits. Business+ and Enterprise tiers include lead export to CRM, custom domains, team management, and white label options. Contact sales for those plans.
Why NFC beats email sign-ups for service businesses
Email capture tools ask for a message address before you even know if the lead is warm. NFC cards make the first interaction tactile and instant. There's no friction, no mobile web loading, no form abandonment. The tap is the interaction. You've already met this person face to face. They tap your card because they're interested. Then you capture their details and invite them to review. It's a higher-intent lead than a generic email newsletter sign-up, and your conversion rates reflect that.
Start capturing leads and Google reviews from your next tap.
Frequently asked questions
Is TapTrust a CRM?
No. TapTrust is a lead capture and review collection platform. Business+ and Enterprise tiers export leads as CSV so you can move them into your existing CRM, but TapTrust itself isn't a full client management system.
Can I use TapTrust to generate fake Google reviews?
No. All reviews submitted through TapTrust go through Google's own verification process. You're collecting genuine customer feedback, not manufacturing reviews. That's why TapTrust is trusted by service professionals who care about real reputation.
What data do I collect when someone taps my card?
You capture their email, phone number, and location when they interact with your profile. If they leave a review, that data is stored and can be exported as CSV on Business+ tier. You own all lead data.
Can I reprogram the NFC cards myself?
Yes, on Pro tier and above. You can re-write NFC tags to point to different profiles, letting you reuse physical cards and update them without ordering new ones.
How many profiles can I create?
Free tier gives you 1 profile. Plus tier gives 3. Pro and above gives 5. Enterprise has unlimited. Each profile is a separate smart card with its own contact details and analytics.
Do I need to collect email addresses in a separate form?
No. Email and phone are captured automatically when the customer taps your NFC card and interacts with your profile. You're collecting contact details without asking them to fill out a form.