Digital Review Collection for Hospitality Businesses with TapTrust
TapTrust is an NFC card platform that collects verified Google reviews from customers the moment they tap your card on their phone, turning every handoff into a lead and review opportunity.
What Is NFC Review Collection?
NFC review collection is the practice of using near-field communication cards (physical smart cards) to prompt customers to leave a Google review immediately after a transaction or interaction. When a guest or client taps your NFC card on their smartphone, a digital profile loads in seconds, displaying your business information, contact details, and a one-tap review prompt. The customer leaves a verified Google review without leaving your location, without typing your business name, and without delay. For hospitality venues like restaurants, hotels, salons, and gyms, this removes friction from the review process. In 2026, NFC cards are becoming the fastest way to collect authentic, verifiable reviews because they sit between a business card and a conversion tool. TapTrust by MRVL handles the entire flow: card design, tap routing, Google integration, and lead capture.
How TapTrust Works for Hospitality
Each TapTrust NFC card is a dual-purpose asset. First, it functions as a professional digital business card, loaded with your name, title, contact details, and social links. Second, it's a review collection point. When a customer, guest, or client taps the card on their phone, your TapTrust profile opens instantly, no signup required. The profile displays a call-to-action button linking directly to your Google Business profile review page. Customers complete their review within Google's native interface, ensuring the review is verified and counts toward your rating. Simultaneously, the tap is logged in your TapTrust dashboard with location data and timestamp, creating a lead record you can export as CSV to your CRM. The system tracks streak bonuses: customers who return and tap again unlock rewards credits, encouraging repeat visits and building a loyalty feedback loop.
Why Hospitality Needs This
Hospitality businesses depend on reviews. A restaurant with 4.8 stars on Google attracts 30% more customers than one with 3.8 stars. A salon with verified reviews builds trust. A hotel's booking conversion jumps when reviews are recent and numerous. Yet asking for reviews in person is awkward. Email requests get ignored. SMS feels intrusive. An NFC card solves this: it's physical, professional, memorable, and it asks at the moment of satisfaction, when the customer is most likely to leave a positive review. Hotels can place TapTrust cards in guest rooms or at the front desk. Restaurants can hand them to diners with the bill. Salons can leave them on checkout counters. Gyms can include them in membership welcome packs. The tap happens instantly, the review goes to Google within minutes, and you get a timestamped lead record showing who engaged and where.
Lead Capture and Analytics
TapTrust logs every tap with real-time data: which customer tapped, what time, which location (if you have multiple venues), and whether they completed a review. This transforms your NFC card from a one-way handoff into a two-way engagement tool. The Business+ plan includes lead capture forms, so you can collect email, phone, or service preferences directly when someone taps your card. Export all leads as CSV to your CRM, email system, or booking software. The dashboard shows your tap history, location heat maps, review conversion rate, and streak bonus participation. This data tells you which card placement works, which team member hands out the most cards, and how many taps convert to actual Google reviews, letting you refine your hospitality review strategy with real numbers.
Physical Card Design and NFC Writing
TapTrust cards are printed NFC business cards; each one contains a unique chip that links to your digital profile. The Plus plan includes three profile cards, which means you can create multiple versions (e.g., one for each team member, or one for each location). The Pro plan unlocks NFC tag writing, letting you reprogram existing NFC cards after purchase, so you can reuse stock and update profiles without ordering new cards. For estate agents, mortgage brokers, or retail teams who rotate staff or rebrand frequently, this flexibility is invaluable. Your card design is professional and minimal; the focus is on the tap experience, not clutter. Custom domain support (Business+ and above) lets restaurants and hotels brand the review page with their own domain, reinforcing brand trust before the customer leaves a review.
Pricing and Tiers for Small and Growing Hospitality
TapTrust offers a free plan: up to 3 reviews per month and 1 profile, perfect for testing. The Plus plan costs £2.99 per month or £24.99 per year and unlocks 3 profile cards, unlimited reviews, unlimited share links, and a £2 monthly credit toward rewards. The Pro plan is £5.99 monthly or £49.99 yearly, adding 5 profiles, NFC tag writing, and a £5 credit. Business+ and Enterprise plans include CRM export, custom domain, team management, and white label, available via Stripe. For a 50-seat restaurant or a 10-person salon, the Plus or Pro plan is often sufficient; for multi-location hospitality groups, Business+ scales with team management and direct CSV export to property management or booking systems.
Start collecting verified reviews with one tap. Download TapTrust and create your first profile today.
Frequently asked questions
How do customers leave a review after tapping an NFC card?
When they tap the card on their phone, your TapTrust profile opens. A button links directly to your Google Business profile review page. They write their review in Google's native interface, which counts toward your verified rating.
Can I use NFC cards for multiple locations or team members?
Yes. The Plus plan includes 3 profiles, and Pro includes 5. Each profile can be a different team member, location, or service line. Pro also lets you reprogram NFC tags, so you can reuse cards.
What data do I get from each tap?
You see who tapped, when, where (if you have location tracking enabled), and whether they completed a review. Business+ tier exports all leads as CSV to your CRM.
Are the reviews genuine, or does TapTrust generate fake reviews?
All reviews go through Google's verification system. TapTrust collects reviews only from real customers who tap your card and choose to leave feedback. Every review must pass Google's authenticity checks.
How much does a TapTrust card cost?
The app is free to start. If you want physical NFC cards printed and delivered, pricing depends on quantity and finish; contact TapTrust sales for a quote. The app subscription (Plus £24.99/year, Pro £49.99/year) covers the digital profile and reward credits.
Can I export leads to my booking or property management system?
Yes, Business+ includes CSV lead export. You can import directly into your CRM, email marketing platform, or booking system.