Customer Feedback Collection for Small Business
TapTrust is an NFC review collection platform that lets small business owners gather verified Google reviews and customer contact details through a single tap card. Every customer tap triggers an instant review prompt and lead capture form, turning a business card into a feedback tool.
Why Small Businesses Need Structured Feedback Collection
Customer feedback tells you what's working and what isn't. But collecting it - email surveys, manual forms, verbal requests - takes time and often gets ignored. Most small business owners never hear from the majority of their clients. TapTrust fixes this by removing friction: a customer walks out, taps an NFC card on their phone, and a review prompt loads in seconds. No signup required. No app download needed. Just tap, review, done. As of June 2026, businesses using NFC review collection see a 3-5x increase in verified Google reviews compared to manual request methods.
How TapTrust Works for Feedback Collection
Each NFC card is a smart profile. When a customer taps it, your contact information and a Google review prompt load instantly on their phone. They can leave a review, and you capture their contact details for follow-up. The card also functions as your digital business card, so you're not asking customers to carry extra plastic. TapTrust tracks every tap in real time with location data, so you know exactly when and where feedback came in. You can create multiple profiles (3 on Plus, 5 on Pro) for different locations or team members, each with its own analytics dashboard.
Lead Capture and CRM Integration
Feedback collection is only half the story. TapTrust's lead capture form appears every time someone taps your card, so you collect contact details alongside reviews. Free and Plus tiers store leads in the app. Business+ tier lets you export your leads as CSV and sync them into your own CRM, so customer data flows straight into the tools you already use. This turns every tap into a trackable customer interaction, not just a review.
Real-Time Analytics and Verification
You see every tap, every review, every lead as it happens. The real-time dashboard shows location, timestamp, and tap source. All reviews go through Google's verification process, so you're collecting genuine, verifiable feedback that boosts your search ranking and customer trust. TapTrust also offers streak bonuses and monthly reward credits on Plus and Pro tiers, giving you credit to reinvest in customer engagement or even incentivise repeat reviews.
Pricing for Small Teams
TapTrust Free is genuinely free: one profile, unlimited tap analytics, 3 verified reviews per month, and 10 card shares. Plus tier costs £2.99 per month (or £24.99 yearly) and adds 3 profiles, unlimited reviews, £2 monthly credit, and priority support. Pro tier is £5.99 per month (£49.99 yearly) and includes 5 profiles, NFC tag writing (reprogram your own tags), £5 monthly credit, and triple rewards. Business+ and Enterprise tiers are custom; contact sales for CRM export, white label, and team management.
Who Uses TapTrust for Feedback
Estate agents, mortgage brokers, restaurants, salons, gyms, retail stores, and service agencies all use TapTrust to collect feedback. Freelancers and creatives use it as a tap-to-review business card at networking events. Any business with face-to-face customer interactions can turn that moment into a feedback opportunity. The key is: if your customers are in the same room as you, an NFC card is faster and more natural than asking them to scan a QR code or visit a link.
Start collecting verified reviews in seconds. Download TapTrust now.
Frequently asked questions
What's the difference between TapTrust and a regular feedback form?
TapTrust removes friction. No signup, no app download, no typing a URL. A customer taps an NFC card on their phone and a review prompt loads instantly. Traditional feedback forms sit in emails and get deleted. NFC feedback happens in the moment, right after the sale or service.
Do customers need to download an app to tap my TapTrust card?
No. NFC is built into modern phones. Customers tap the card on their phone, and the review prompt opens in their mobile browser. No app needed.
Are TapTrust reviews real Google reviews?
Yes. Reviews go through Google's standard verification process. TapTrust is not a fake-review service; it's a collection tool that redirects customers to leave genuine reviews on their Google profile.
Can I reprogram my NFC cards if I change my phone number?
Yes, on Pro and Business+ tiers. NFC tag writing lets you reprogram cards yourself, so you're not locked into a single set of card details.
What happens to the lead data I collect?
Free and Plus tiers store leads in the TapTrust app. Business+ tier lets you export leads as CSV and sync them to your own CRM or email marketing tool.
How much does TapTrust cost to get started?
TapTrust Free is £0 and includes one profile, unlimited analytics, and 3 verified reviews per month. Plus costs £2.99/month for unlimited reviews and 3 profiles.