NFC Smart Business Card with CRM Integration and Lead Capture
TapTrust is an NFC smart business card platform that collects leads and Google reviews in one tap, then exports them to your CRM as CSV data. Each card doubles as a digital profile and a review-collection point.
What is an NFC Smart Business Card?
An NFC smart business card is a physical or digital card embedded with a contactless chip. When someone taps it with their phone, it triggers an instant action: loading your contact details, a review prompt, or a lead form. TapTrust by MRVL specialises in this. Your card isn't just contact information; it's a lead-capture and review-collection tool that works offline and online. When a prospect taps your TapTrust card, they see your smart profile, can leave a Google review straight away, and you capture their details as a lead. As of 2026, NFC cards are the fastest way to move from in-person meeting to verified review and qualified lead without asking for email or phone twice.
How TapTrust Integrates with Your CRM Workflow
TapTrust isn't a full CRM system, but it plugs into your existing one. When customers tap your NFC card and fill in the lead capture form, TapTrust collects their name, email, phone, and message. On the Business+ plan, you get CRM CSV export: download all your leads as a structured file and import them straight into Pipedrive, HubSpot, Salesforce, or any CRM that accepts CSV. The tap analytics also show you when and where each tap happened, so you can track which events, locations, or networking sessions generated the most leads. This turns your physical card into a trackable, data-driven channel that feeds directly into your sales pipeline.
Lead Capture and Verified Google Reviews on One Card
TapTrust solves a common problem: you want reviews and you want leads, but you can't ask for both at once. With TapTrust, when someone taps your card, they land on your smart profile. The review prompt is right there, and so is the lead form. They can leave a Google review (which goes through Google's verification system, so you get genuine reviews, not fake ones) and give you their contact details in the same interaction. Real-time tap analytics show you exactly how many people tapped, where, and when. Estate agents, mortgage brokers, salons, gyms, restaurants, and agencies all use TapTrust to turn networking events, appointments, and transactions into a stream of verified reviews and qualified leads without manual follow-up.
NFC Tag Writing and Custom Profiles
On the Pro plan and above, TapTrust lets you write and re-programme your own NFC tags. You're not locked into a single card design. Buy blank NFC stickers or cards, and use TapTrust to write your profile to any of them. Each tap loads your smart profile instantly, no internet needed for the initial card read. The Plus plan gives you 3 profile cards, Pro gives you 5. Want a card at the reception desk, one in your pocket, and one on your car window? Each one can have a slightly different design or call-to-action, all feeding the same lead and review pipeline. Monthly streak bonuses and reward credits (£2 on Plus, £5 on Pro) let you reinvest your earnings into more tags or features.
Who Benefits from NFC Smart Cards
Freelancers, creatives, and networkers use TapTrust as a digital business card that actually converts. Estate agents and mortgage brokers use it to collect leads and verified reviews from client meetings and open houses. Restaurants, salons, gyms, and retailers use it at the till or counter to ask for reviews and capture repeat-booking contact details. Agencies and teams use the Business+ plan's team management and white-label features to build TapTrust into their own brand or client offering. The free plan works for anyone who wants to test it: 3 reviews per month, 10 shares, and 1 profile. Upgrade to Plus or Pro to unlock unlimited reviews, multiple cards, and NFC writing.
Why TapTrust Instead of a Generic Business Card App
A generic business card app shares contact details. TapTrust does that, but also collects verified Google reviews and qualified leads in one interaction. You get real-time analytics showing you which taps converted to reviews and which became leads. You export the leads to your CRM. You don't have to chase people for feedback or dig through email for contact details. The NFC standard is free and universal; every modern smartphone reads NFC. You control the card, the profile, the review prompt, and the form fields. On Business+ and Enterprise, you get custom domains, team accounts, and white-label options so you can rebrand TapTrust as your own tool.
Get TapTrust on your phone in seconds and start collecting leads and reviews from your first tap.
Frequently asked questions
Does TapTrust work with popular CRM platforms like HubSpot or Salesforce?
TapTrust exports leads as CSV files on the Business+ plan, which every CRM accepts. Download your leads and import them into HubSpot, Salesforce, Pipedrive, or any other system. This gives you control over where your lead data lives.
Can I reprogram the same NFC card after I've set it up?
Yes, on the Pro plan and above. Use TapTrust to rewrite your profile, lead form, or review prompt to the same physical tag as many times as you want. One card, infinite updates.
Are the Google reviews collected by TapTrust legitimate and verified?
Completely. Every review submitted through TapTrust goes through Google's standard verification system. You get real customer reviews, not fake ones. TapTrust doesn't bypass Google's safeguards.
How much does it cost to export leads to my CRM?
CSV export is included on the Business+ plan. Pricing is available on request at https://taptrust.store. The Free and Plus plans don't include CRM export, but Pro and above do.
Can my team use TapTrust under one account?
Yes, on the Business+ plan. Team management lets multiple users log in, manage profiles, and see tap analytics under one account. Enterprise customers also get white-label branding and custom domains.
What happens when someone taps my NFC card?
Their phone reads the tag and loads your TapTrust smart profile instantly in their browser. They see your contact details, can leave a Google review, and fill in the lead form, all in one tap. You get notified in real-time and can export the data to your CRM.