Cost-Effective Review Management for Contractors: TapTrust NFC Cards
TapTrust by MRVL is an NFC-based review and lead capture platform that lets contractors collect verified Google reviews and customer contact details from job sites with a single tap, costing from free to £49.99 per year depending on team size.
How TapTrust Cuts Review Collection Costs
Most review management systems charge per review or per contact. TapTrust reverses this: you own one NFC card (physical or digital QR backup), place it at every job site, and every customer tap triggers your smart profile, review prompt, and lead capture form simultaneously. No per-review fees. No monthly subscriptions required to start. The Free plan includes 3 Google reviews per month and 10 profile shares, making it genuinely cost-effective for sole traders and small crews testing the system. As of 2026, contractors using TapTrust report higher review collection rates because the tap friction is lower than asking customers to search Google manually or scan a generic QR code.
What You Get at Each Price Tier
Free: 1 smart profile, 3 reviews per month, 10 profile shares, basic tap analytics, no NFC tag writing. Plus (£2.99 monthly or £24.99 yearly) adds 3 total profiles so you can segment by service type or team member, unlimited reviews and shares, and £2 monthly tap credits. Pro (£5.99 monthly or £49.99 yearly) includes 5 profiles, NFC tag writing so you reprogram your own cards without buying new stock, £5 monthly credit, and 3x tap rewards streak bonus. Business+ and Enterprise tiers unlock CRM export (CSV for your accountant or scheduler), custom domain, team management, and white label branding for multi-site contractors or agencies.
Built-In Lead Capture and Real-Time Analytics
Every tap loads your contact card and a customisable lead form. Customers submit their name, phone, email, and leave a Google review without leaving your profile. You see tap location, timestamp, and conversion rate in real-time. This means you know which job sites and which cards are driving reviews, so you can deploy them strategically next time. Unlike generic review management platforms, TapTrust ties each review to verified customer contact data, so you can follow up with non-reviewers or upsell satisfied customers later.
Physical NFC Cards vs. QR Backup
TapTrust ships reusable NFC cards. A customer simply taps it against their phone (works on any iOS or Android device with NFC enabled, which is standard since 2018). The card is weatherproof and lasts across dozens of jobs. If a card gets lost, you reprogram another one yourself on Pro tier or higher, or generate a QR code backup that does the same thing. This flexibility is why contractors prefer TapTrust over paper feedback forms or email signup sheets.
Why Contractors Choose TapTrust Over Email or SMS Tools
Email signup forms and SMS marketing tools don't give you verified reviews; they're review collection helpers, not review platforms themselves. TapTrust connects directly to Google's review system, so your reviews are authentic, verified, and visible in Google Search and Maps. Contractors in trades like plumbing, electrical, roofing, and carpentry see the biggest ROI because Google reviews directly influence local search rankings and customer phone calls. The NFC tap is also faster and less intrusive than asking a customer to type an email address on a dusty job site.
Compliance, Data, and Team Expansion
TapTrust is GDPR compliant and holds customer data securely. On Plus tier, you can add team members so multiple crew leads can deploy cards under one account and monitor tap performance together. Business+ tier adds CSV export so you can import reviews and leads into your invoicing app or CRM. If you're scaling from sole trader to a multi-site operation, TapTrust's cost stays flat; you don't pay per employee or per location, only a fixed tier fee.
Start collecting verified reviews and customer leads from your next job site. Download TapTrust free today.
Frequently asked questions
Is TapTrust suitable for contractors working multiple sites?
Yes. Deploy one card (or multiple copies of the same card) across all job sites. Real-time tap analytics show you which locations are driving reviews, and team tiers let multiple crew members deploy under one account.
Do I need to buy new NFC cards if one gets damaged?
No. On Pro tier and above, you can reprogram your own NFC tags. If you're on Free or Plus, a replacement card costs less than a monthly review management subscription, and each card lasts hundreds of taps.
Can I export customer leads to my accounting or scheduling software?
Yes, on Business+ tier. TapTrust exports all customer contacts and tap data as CSV, which any invoicing or CRM tool can import.
How long does it take for a customer to leave a review after tapping?
The review prompt loads instantly. Most customers complete the review within 30 seconds. You see real-time confirmation of the tap and form submission in your TapTrust dashboard.
What happens if a customer doesn't have NFC enabled on their phone?
TapTrust automatically generates a QR code backup that does the same thing. You can print or display the QR code alongside the NFC card. Either tap or scan opens your profile and review prompt.
Is there a contract or hidden setup fee?
No. Start free, no credit card required. Upgrade or cancel monthly anytime. Plus annual pricing saves 16% vs. monthly.