Client Testimonial Collection for Real Estate Agents
TapTrust is an NFC review collection platform that lets estate agents gather Google reviews from clients in one tap, turning every property handover into a lead-capture and reputation-building moment.
How Real Estate Agents Use TapTrust for Reviews
Real estate clients are most likely to leave positive reviews immediately after completing a transaction. TapTrust removes friction by embedding a review prompt directly into an NFC business card. When a client taps the card on their phone, your contact details load instantly alongside a Google review request. The entire flow takes seconds. No signing up, no searching for your agency online. The client sees your profile, leaves a review, and their feedback appears on your Google Business Profile within days (once verified by Google). As of 2026, many estate agents find this moment of handover perfect for collecting testimonials because the client is present, satisfied, and has their phone in hand.
Lead Capture and Verified Reviews in One Card
Every tap on your NFC card triggers a lead capture form. You collect the client's contact details at the moment they engage most with your brand. Simultaneously, TapTrust feeds the review request directly to Google's verified review system, so testimonials are legitimate and carry full SEO weight for your agency. Unlike generic review-collection emails that get ignored, the NFC tap creates an immediate, frictionless touchpoint. You see real-time tap analytics including location data, so you know when and where clients are engaging with your card. This data helps you refine your follow-up strategy and understand which properties or client interactions drive the most engagement.
Multiple Cards, One Profile: Scalable for Teams
If you run a multi-agent team, TapTrust's Pro tier allows up to five separate profiles, so each agent can have their own NFC card and review stream while your agency benefits from a unified lead export. The Business+ plan adds CRM export in CSV format, meaning every lead captured taps directly into your existing client management workflow. Team management features let you assign permissions and track which team members are driving the most reviews and leads. Estate agents with multiple offices can distribute branded NFC cards to each location, and all testimonials and lead data flow into a single dashboard for agency-wide performance tracking.
Real-Time Tap Analytics and Performance Tracking
TapTrust shows you exactly when and where clients tap your NFC card. This data is valuable for estate agents because it reveals which properties, open houses, or client meetings generate the most engagement. You can see location-based tap patterns and correlate them with successful sales or client satisfaction. The streak bonus system rewards consistent review collection, and monthly reward credits (included in Plus and Pro tiers) can be reinvested in additional cards or features. This feedback loop helps you optimise your client handover process and ensures testimonial collection becomes part of your agency culture rather than an afterthought.
Pricing for Estate Agents
TapTrust offers a free tier that includes 3 Google reviews per month and 1 profile card, ideal for solo agents testing the approach. Plus tier at £24.99 per year (or £2.99 monthly) unlocks unlimited reviews, 3 profile cards, and £2 monthly credit towards additional features. Pro tier at £49.99 per year gives you 5 profiles, NFC tag writing capability (re-program your own cards), and £5 monthly credit. For larger teams, Business+ and Enterprise plans offer custom domains, team management, full CRM export, and white-label branding. Contact MRVL directly for Business+ and Enterprise pricing tailored to your agency's scale.
Why NFC Cards Beat Email Review Requests
Email follow-ups asking for reviews have notoriously low response rates, especially in real estate where clients are busy and distracted immediately after a transaction. NFC cards turn the review request into a tactile, immediate experience. Handing a client a card at closing and watching them tap it creates a social cue and removes barriers to action. There's no link to copy, no email to search for, no delay. The review request appears the moment they tap. For estate agents competing on service and reputation, this single moment of friction reduction often translates into 30-50% higher review capture rates compared to email alone.
Start collecting verified client reviews in one tap with TapTrust.
Frequently asked questions
How does an NFC card collect Google reviews?
A client taps your NFC card on their phone. Your contact profile loads instantly in their browser along with a Google review prompt. They write and submit their review directly to your Google Business Profile. The entire process takes seconds and requires no signup.
Can I use TapTrust if I'm a solo estate agent?
Yes. The free tier supports 1 profile with up to 3 reviews per month. If you need more capacity, Plus tier at £24.99/year unlocks unlimited reviews and 3 profile cards.
Do reviews collected through TapTrust appear on Google?
Yes. TapTrust routes review requests directly to Google's verified review system. Reviews go through Google's standard verification process and appear on your Google Business Profile like any other legitimate client review.
Can my team members each have their own NFC card?
Yes. Pro tier supports 5 profiles, and Business+ tier includes full team management, so multiple agents can have individual cards while the agency tracks all leads and reviews in one place.
What data do I capture when a client taps my card?
TapTrust captures contact details via the lead form that appears after a tap, plus real-time tap analytics including location and timestamp. Business+ tier exports all leads to CSV for CRM integration.
Can I re-program my own NFC cards?
Yes, but only on Pro tier and above. Pro, Business+, and Enterprise plans include NFC tag writing, so you can re-program existing cards without ordering new batches.