Bulk Review Collection for Restaurants: TapTrust NFC Cards
TapTrust by MRVL is an NFC review collection tool that lets restaurant customers tap a smart card and leave a Google review instantly, turning every table interaction into a verified review and captured lead.
How TapTrust Works for Restaurants
Rather than asking guests to manually search and leave reviews, TapTrust places an NFC card on each table or at the till. A customer taps their phone on the card, their browser opens to your restaurant's smart profile, and a Google review prompt loads instantly. They write their review, hit send, and Google verifies it automatically. You get a real, qualified review in your Google Business profile within 24 to 48 hours. No fake reviews, no bot generation. The same card also acts as a digital business card, so customers can save your contact details, opening hours, and menu link from a single tap. TapTrust captures every tap location and timestamp, so you know which tables or areas drive the most reviews.
Lead Capture on Every Tap
Beyond reviews, TapTrust doubles as a lead capture form. When a customer taps the card, they can optionally fill in their email, phone, or dietary requirements. On the Business+ plan, you can export all leads as a CSV file for use in a CRM or direct follow-up. This means a single NFC card serves three purposes: digital business card, review collector, and lead magnet. Restaurants using TapTrust report higher Google ratings within the first month because the friction to leave a review vanishes. Guests don't need to search, remember your name, or type anything except their review.
Real-Time Analytics and Rewards
TapTrust logs every tap in real-time, showing you which customer tap at which table, what time, and on which device. Use these insights to spot your highest-engagement areas and train staff to place cards strategically. The platform includes streak bonuses: if your restaurant hits 5 verified reviews in a month, you earn a reward credit toward your next billing cycle. Plus members get £2 monthly credit; Pro members get £5. For larger restaurant groups or multi-location operators, the Business+ plan adds team management and a custom domain, so your review collection page reflects your brand instead of a generic TapTrust link.
Pricing for Single Restaurants and Chains
TapTrust offers a free tier to test the concept: you can collect up to 3 reviews per month and share your profile 10 times. The Plus plan costs £2.99 monthly or £24.99 yearly and includes 3 customer profiles (useful if you have multiple locations), unlimited review collection, and £2 monthly credit for NFC card reprinting. The Pro plan (£5.99 monthly or £49.99 yearly) adds 5 profiles, NFC tag writing so you can re-programme your own cards, and £5 monthly credit. For restaurant chains or multi-location operations, the Business+ and Enterprise plans include lead CSV export, custom domain, white label options, and team management. Contact the team for quotes on larger deployments.
Why Restaurants Choose TapTrust Over Generic Forms
Asking diners to scan a QR code to a generic form or manually search for your Google Business profile adds friction. TapTrust removes that friction by delivering the review prompt instantly via NFC. Because the review goes directly to Google and passes verification, you avoid the compliance headaches of third-party review sites. Guests also appreciate the smart profile: they can save your hours, location, phone, and menu without typing anything. Staff benefit from real-time tap analytics, which help identify peak review-generation hours and train new team members on the best placement strategy. The monthly rewards credit helps offset NFC card costs as you scale.
Start collecting verified restaurant reviews with TapTrust NFC cards in minutes.
Frequently asked questions
Do TapTrust reviews show on my Google Business profile?
Yes. When a customer taps the card and submits a review, it goes directly to Google and appears in your Google Business profile once Google verifies it (typically 24 to 48 hours). TapTrust does not generate fake reviews or bypass Google's verification system.
Can I use TapTrust on multiple restaurant locations?
Yes. The Plus plan includes 3 profiles; Pro includes 5. Each profile can represent a different location, and you'll see tap analytics per location. Business+ and Enterprise add team management so staff at each location can access the shared account.
What happens if a customer taps the card but doesn't leave a review?
TapTrust logs the tap anyway, giving you visibility into customer engagement even if they don't write a review. You can also capture their email or phone number via the optional lead form so you can follow up later.
Can I re-programme my own NFC cards, or do I have to buy pre-printed ones?
With the Pro plan or higher, you unlock NFC tag writing, which lets you re-programme your own cards using a smartphone app. Otherwise, TapTrust can supply pre-printed cards, or you can purchase blank NFC tags online and re-use them.
How much do NFC cards cost?
TapTrust does not publish a fixed card price; cost depends on volume and print quality. Your monthly account credit (£2 on Plus, £5 on Pro) can be applied toward card orders. Contact the TapTrust team for a bulk quote for your restaurant or chain.
What data can I export from TapTrust?
The free and Plus tiers provide tap analytics and review counts within the app. Business+ and Enterprise plans include CSV export of lead capture data (names, emails, phone numbers, custom form fields) for CRM integration.