TapTrust: an NFC alternative to Birdeye for solo service providers
TapTrust is an NFC customer engagement platform that combines a smart digital business card with Google review collection, designed for freelancers, estate agents, and service-based professionals who need lead capture and verified reviews without the enterprise price tag.
How TapTrust differs from review-management platforms
Birdeye and similar reputation-management platforms focus on multi-location enterprises with advanced CRM, review monitoring, and team workflows. TapTrust takes a different approach: it's built for solo practitioners and small teams who need a physical touchpoint that doubles as a lead magnet. Instead of sending emails asking for reviews, you hand a customer an NFC card. They tap it on their phone, your profile and review prompt load instantly, they leave a Google review, and you capture their contact details. The same card works as your digital business card at networking events. As of June 2026, TapTrust runs on iOS, Android, and web, making it accessible across all devices.
Core features: NFC tap, lead capture, review collection
Every TapTrust profile is an NFC-enabled smart card. When a customer taps it, three things happen at once: your contact card loads, a lead capture form appears, and a Google review prompt is shown. All data syncs in real time. You see exactly when, where, and how many times your card was tapped via built-in location analytics. The Free tier includes one profile, up to three Google reviews per month, and ten shares. The Plus plan (£24.99 yearly) unlocks three profiles, unlimited reviews and shares, and monthly reward credits. The Pro tier (£49.99 yearly) adds NFC tag writing, so you can reprogram your own tags, plus five profiles and 3× reward multipliers. Business+ and Enterprise plans include CRM export, custom domain, team management, and white label options for agencies.
Who TapTrust works best for
TapTrust is built for client-facing professionals: freelancers, creatives, estate agents, mortgage brokers, salon owners, gym operators, and networkers. If you hand out business cards, attend events, or meet clients in person, TapTrust replaces that card with a smarter version that collects reviews and leads simultaneously. It's not designed to manage reviews across multiple locations or handle complex team workflows like Birdeye; instead, it's built for the solo operator or small team that wants to turn a physical interaction into a verified Google review and a lead. The tap interaction also creates a memorable brand moment compared to traditional follow-up emails.
Review collection via Google verification
TapTrust integrates with Google's native review system. When a customer taps your card and submits a review, it goes through Google's standard verification process, so you only collect genuine, verified reviews. You're not generating fake reviews or bypassing Google's quality checks. The review prompt appears instantly after the tap, reducing friction. Many service providers use a streak bonus system to encourage consistent reviews: TapTrust includes streak tracking and monthly reward credits (included on Plus and Pro tiers) to motivate repeat customers to leave reviews.
Lead capture and analytics
Every tap creates a lead. The TapTrust platform captures contact information via a customisable lead form that appears after the tap. You can view real-time tap analytics showing location data, tap count, and repeat visitors. The Plus tier allows unlimited shares, meaning you can distribute your card digitally as well as physically. Business+ tier unlocks CSV export, so you can pull all your leads into your own CRM or email tool. This makes TapTrust a hybrid: part digital business card, part lead magnet, part review collection system. If you're a real-estate agent, mortgage broker, or salon owner, you get both the social proof of verified reviews and the contact details of interested customers in one flow.
Pricing comparison: TapTrust vs enterprise review platforms
Birdeye and competing platforms typically start at £50-100 per month for small teams. TapTrust's Free tier is genuinely free (one profile, limited reviews and shares). Plus costs £24.99 per year (roughly £2 per month), and Pro costs £49.99 per year. There's no per-user seat cost. Business+ and Enterprise plans use Stripe direct billing and are priced on contact. For a freelancer, mortgage broker, or salon owner operating solo or with a small team, TapTrust is significantly more affordable while still delivering verified Google reviews, lead capture, and tap analytics. The trade-off is that it's not built for managing dozens of locations or complex team hierarchies.
Start collecting reviews and leads via NFC tap. Get TapTrust for free.
Frequently asked questions
Is TapTrust a full CRM like Birdeye?
No. TapTrust focuses on two core functions: collecting verified Google reviews and capturing leads via NFC tap. Business+ tier includes CSV export so you can move leads into your own CRM, but TapTrust itself is not a full customer relationship management platform. It's designed to complement your existing tools.
Can I reprogram NFC tags myself with TapTrust?
Yes, with the Pro tier (£49.99 yearly) and above. You can write your own NFC tags using your phone, making it easy to update cards, posters, or products without ordering new physical stock.
How do I hand out TapTrust cards if I'm a solo operator?
TapTrust provides NFC-enabled card templates you can print yourself or order via a partner supplier. You can also share your TapTrust profile link digitally (email, text, social media). Both methods trigger the same tap experience and lead capture.
Are TapTrust reviews genuine and Google-verified?
Yes. All reviews go through Google's standard verification process. TapTrust doesn't generate fake reviews or bypass Google's quality checks. You're collecting authentic, verified reviews from real customers.
What data does TapTrust capture when a customer taps my card?
TapTrust loads your profile, shows a lead capture form (customisable fields like name, email, phone), and displays a Google review prompt. You see tap location and frequency in real time. Business+ tier allows you to export all lead data as CSV.
Can my team manage TapTrust accounts?
Yes. Business+ tier includes team management and white label options for agencies. Free and Plus tiers are single-user accounts.