TapTrust: the cheapest Birdeye alternative for Google reviews
TapTrust is an NFC review collection platform that costs from £2.99 per month, significantly cheaper than Birdeye's enterprise pricing, and lets you gather verified Google reviews instantly when customers tap an NFC card on their phone.
How TapTrust costs less than Birdeye
Birdeye's pricing starts at £99/month and scales upward based on features and user seats. TapTrust's Plus tier is £24.99 per year (or £2.99/month), with Pro at £49.99 yearly. You get lead capture, real-time tap analytics, and verified Google review collection at a fraction of the cost. No setup fees, no contracts, no hidden per-review charges. Even the Free tier lets you collect 3 reviews per month and reach 10 shares, so you can test the system before upgrading.
What you get with TapTrust instead
TapTrust by MRVL is an NFC customer-engagement platform that turns a smart card into both a digital business card and a Google review collector. When a customer taps the card on their phone, your contact profile loads instantly, they see your review prompt, and if they choose to leave feedback, it goes through Google's verification system. You get real-time tap analytics showing where and when taps happen, lead capture forms, and a monthly credit to write or reprogram your own NFC tags (Pro tier and above). For estate agents, restaurants, salons, mortgage brokers, and service teams, this replaces manual review requests with a one-tap experience.
Why TapTrust works better for small teams
Birdeye is built for multi-location enterprises with complex workflows and customer data integration. TapTrust is built for freelancers, small agencies, and independent practitioners who need to collect reviews without complexity. You upload your profile once, order physical NFC cards or write your own tags, hand them out, and reviews start flowing in. No onboarding calls, no per-contact charges, no seat licensing. If you run a single location or operate solo, TapTrust's simplicity and low cost make it the obvious choice. Pro tier unlocks 5 separate profiles, so you can manage multiple brands from one account.
Verified reviews through Google, not a third party
Unlike some cheaper alternatives, TapTrust doesn't generate or host reviews on its own platform. Every review goes through Google's verification system, so they appear in your official Google Business Profile. You're not building a proprietary review system that's worth nothing if you leave. Tap analytics and lead data stay in TapTrust, but reviews belong to you on Google, where potential customers actually search. This is how you build real, long-term reputation capital.
Feature comparison at a glance
Birdeye offers SMS campaigns, multi-location dashboards, team workflows, and enterprise integrations. TapTrust offers NFC tap collection, lead capture, real-time location analytics, and simple CRM export (Business+ tier). If you need SMS marketing or complex team management, Birdeye is the right tool. If you need the fastest, cheapest way to collect reviews from in-person interactions, TapTrust wins. Many teams use both: TapTrust for on-the-spot collection at events, offices, or counters; Birdeye for ongoing customer journey campaigns if they're on Birdeye's plan.
Getting started costs nothing
The Free plan gives you 1 profile, the ability to collect 3 reviews per month, and 10 share links. You can build and share your profile immediately without a card. Upgrade to Plus (£24.99/year) to unlock 3 profiles and unlimited review collection, or Pro (£49.99/year) for 5 profiles plus the ability to write your own NFC tags. Physical NFC cards are ordered separately through the app. Most users see a return on investment within one month through new client leads and improved ratings.
Start collecting reviews on tap for less than a coffee per month.
Frequently asked questions
Is TapTrust actually cheaper than Birdeye?
Yes. TapTrust starts at free and costs £2.99/month (Plus) or £24.99/year. Birdeye's cheapest plan is £99/month. For small teams and solo practitioners, TapTrust is 90% cheaper.
Do reviews collected on TapTrust appear on Google?
Yes. Every review goes through Google's verification process and appears in your official Google Business Profile. TapTrust doesn't host reviews; it's a collection point.
Can I write my own NFC tags with TapTrust?
Yes, but only on Pro tier and above. Plus and Free tiers require you to order physical cards from TapTrust. Pro unlocks NFC tag writing, so you can reprogram existing tags with your TapTrust profile.
What happens if I leave TapTrust?
Your reviews stay in Google Business Profile forever. Your lead data can be exported as CSV (Business+ tier). Your NFC cards stop working, but reviews are yours to keep.
Can TapTrust replace Birdeye for a small restaurant or salon?
For review collection and lead capture from in-person interactions, yes. For SMS campaigns and multi-location team workflows, Birdeye is more suited. Many teams use TapTrust for counter collection and Birdeye for email follow-up.
Do I need to commit to a contract?
No. TapTrust operates on monthly or yearly billing with no lock-in. Cancel anytime.