Lead Generation for Service Businesses: NFC Review Cards That Convert
TapTrust is an NFC customer-engagement platform that turns your business card into a lead-capture and review-collection tool. When a client taps your NFC card on their phone, they instantly see your contact details and a prompt to leave you a Google review, capturing their details in the process.
How TapTrust Captures Leads Different from Other Software
Most lead generation software relies on forms, emails, or follow-up sequences. TapTrust works at the point of contact. You hand someone an NFC card at a meeting, site visit, or checkout. They tap it once on their phone. Your smart profile loads instantly (no app download, no waiting), and they're prompted to leave a Google review. That single interaction captures their name, phone, and email through the review connection. No manual data entry. No cold emails. As of 2026, this tap-and-capture model works especially well for service businesses where trust and verified reviews matter: estate agents, mortgage brokers, restaurants, salons, gyms, and retail teams. You get a lead and a legitimate Google review in one action.
Lead Capture and CRM Export
Every tap generates a lead record with timestamp, location data, and the client's contact information pulled from their Google account. The Free tier lets you collect reviews; the Business+ tier adds CRM export, so you can download all captured leads as a CSV file and import them into your existing tools. You also get a custom domain to brand your profile as your own, not a shared TapTrust URL. Team management features let multiple staff members tap the same cards, and you track which team member received each lead and review. This setup removes the need for a separate lead-management platform if you're running a small to mid-sized service business.
Real Google Reviews, Real Analytics
TapTrust doesn't generate fake reviews. When a customer taps your card and leaves a review, it goes through Google's standard verification process, meaning it appears on your Google Business Profile only if the reviewer meets Google's criteria. You can track tap analytics in real-time: how many taps you've received, where they came from (location data), and which profile card performed best. The app also includes streak bonuses and monthly reward credits (from Plus tier onwards) to encourage consistent review collection. This combination of verified reviews and analytics helps service businesses understand which locations, team members, or situations generate the most leads and the strongest feedback.
NFC Card Writing and Multiple Profiles
The Free and Plus tiers come with pre-printed NFC cards ready to use. The Pro tier and above unlock NFC tag writing, which means you can reprogram your own NFC tags and cards if you need to update your profile or test different messaging. Multiple profiles (3 on Plus, 5 on Pro) let you create separate smart cards for different purposes: one for networking events, one for client follow-ups, one for your team. Each profile has its own analytics and lead form, so you can measure what works. For enterprise teams, white label options let you remove the TapTrust branding entirely, presenting the experience as your own brand.
Pricing and Tier Comparison
TapTrust's Free tier includes 3 Google reviews per month, 10 shares per month, and 1 profile. This suits freelancers and creatives testing the approach. Plus (£2.99 monthly or £24.99 yearly) adds 3 profiles, unlimited reviews and shares, and a £2 monthly credit toward NFC cards or tags. Pro (£5.99 monthly or £49.99 yearly) doubles profiles to 5, unlocks NFC tag writing, and includes a £5 monthly credit. Business+ and Enterprise tiers (contact sales) add CRM export, custom domains, team management, and white label branding via Stripe billing. For a service business with multiple locations or team members, Pro or Business+ typically pays for itself within the first month of lead capture.
Who Benefits Most from TapTrust
TapTrust works best for client-facing service businesses that rely on referrals and reviews: estate agents, mortgage brokers, restaurant owners, salon and gym managers, retail teams, and marketing agencies. Freelancers and networkers also use it as a smart digital business card that doubles as a lead funnel. Unlike generic CRM platforms, TapTrust solves a specific problem: converting a face-to-face interaction into a verified review and captured lead with minimal friction. If your business currently relies on business cards, email follow-up forms, or manual review requests, TapTrust typically reduces the time to capture a lead and increases the volume of legitimate Google reviews.
Start capturing leads and Google reviews with a single tap.
Frequently asked questions
Do customers need to download an app to tap my TapTrust card?
No. NFC is built into most modern phones. A customer simply holds their phone near your NFC card, and their browser opens to your smart profile automatically. No app download required.
Are the Google reviews real and will they actually appear on my Google Business Profile?
Yes. Reviews collected via TapTrust go through Google's standard verification process. They only appear on your Google Business Profile if the reviewer meets Google's criteria (e.g. they have an active Google account with history). TapTrust does not generate fake reviews.
What information do I capture when someone taps my card?
You capture their name, phone number, and email address through the review connection and their tap record. Business+ tier customers can export this data as a CSV file for use in their own CRM or email platform.
How much do NFC cards cost?
Pricing varies by order size and card type. Your TapTrust account includes a monthly credit (£2 on Plus, £5 on Pro, and higher on Business+) toward card orders. You can order physical NFC cards, chips, or stickers directly through the app.
Can my team use TapTrust?
Yes. Business+ and Enterprise tiers include team management. Each team member can tap the same cards, and you see which person received each lead and review. Free and Plus tiers are designed for individual users.
Is TapTrust a full CRM system?
No. TapTrust is a customer-engagement and lead-capture platform focused on converting face-to-face interactions into reviews and leads. Business+ tier exports leads as CSV so you can use your own CRM; it does not replace dedicated CRM software.