Lead Capture with Google Reviews: TapTrust NFC Cards
TapTrust by MRVL is an NFC customer-engagement platform that captures leads and Google reviews in a single tap. When a prospect taps your NFC card, they instantly see your contact details and a review prompt, giving you both verified feedback and their lead data in real time.
How TapTrust Captures Leads and Reviews
TapTrust works differently from traditional appointment scheduling tools. Instead of building a booking calendar, it uses NFC (near-field communication) cards that turn every handshake into a data collection moment. When someone taps your card on their phone, a smart profile loads instantly. They see your contact information, and if you've set it up, they encounter a lead capture form asking for their details (name, email, phone number). Simultaneously, TapTrust prompts them to leave a Google review. You get both the lead and the review verification in one interaction. Real-time analytics show you where and when each tap happened, helping you measure networking or sales activity on the ground. As of June 2026, TapTrust works on iOS, Android, and web, meaning your leads reach you across all devices.
Lead Capture Form and CRM Export
The lead capture happens through a form embedded in each TapTrust profile. When a prospect taps your card, they fill it out on the spot, no separate apps needed. Free accounts capture leads but cannot export them. Plus tier (£24.99 yearly) gives you unlimited lead captures on up to 3 profile cards. Business+ tier unlocks CRM export, meaning all your leads download as CSV and integrate with your existing tools. You also get a custom domain (yourname.taptrust.com) and team management, so multiple staff can manage leads from one account. This is where TapTrust bridges the gap between appointment scheduling software and lead generation: you capture the contact details now, schedule the appointment later in your own system.
Google Reviews and Lead Data in One Tap
TapTrust's core advantage is combining two separate jobs. Your NFC card is both a digital business card and a Google review funnel. When someone taps it, they're not sent to a separate review link or a booking page, they land on your profile, see your credentials, and the review prompt is right there. Google's verification system ensures every review is legitimate, building trust faster than unsolicited review requests. At the same time, their lead information flows into your account. Freelancers, estate agents, mortgage brokers, restaurants, salons, and retail teams use this to turn casual networking into measurable lead flow. You know not just who tapped your card, but where and when, and you have their review and their contact details.
Pricing and Feature Tiers
TapTrust starts free: you get 1 NFC profile, 3 reviews per month, 10 shares per month, and basic analytics. Plus tier costs £2.99 monthly (£24.99 yearly) and adds 3 profile cards, unlimited reviews and shares, £2 monthly credit toward NFC cards, and streak bonuses. Pro tier is £5.99 monthly (£49.99 yearly) with 5 profiles, the ability to write and reprogram your own NFC tags, £5 monthly credit, and 3x rewards. Business+ and Enterprise tiers add CRM export, custom domain, team management, and white-label options. Contact sales for Business+ and Enterprise pricing.
Real-World Use: When Lead Capture Meets Tapping
Appointment scheduling apps focus on calendar management; TapTrust focuses on the moment before the booking exists. A salon owner walks the floor with an NFC card. A client taps it, sees the salon's photos and reviews, leaves a 5-star comment, and fills in their phone number for a callback. The owner gets the lead, the review, and location data showing it happened in-store. A mortgage broker hands out NFC business cards at conferences; each tap captures an attendee's email and location, converting networking time into verified leads. An estate agent places an NFC card on a property sign; interested buyers tap it, leave a review of the area, and submit their contact details for viewings. The lead capture happens instantly, without redirecting them to a separate booking system.
Why NFC Cards Beat Traditional Lead Forms
Paper business cards don't capture data. Form-filling websites ask for too much before trust is built. QR codes to Google Forms feel impersonal. NFC cards load your full profile instantly, so the prospect sees who they're dealing with before they share their details. The lead capture form is contextual, part of your brand presence, not a generic landing page. Plus, you can reprogramme your own NFC tags at Pro tier and above, so a single physical card can point to different profiles or offers. TapTrust's combination of lead capture, review collection, and tap analytics means you're not just collecting contacts, you're understanding which taps convert and where your most engaged prospects come from.
Start capturing leads and reviews with TapTrust, free today.
Frequently asked questions
Is TapTrust the same as appointment scheduling software?
No. TapTrust is a lead capture and review collection tool, not a booking calendar. It captures prospect details and Google reviews when they tap your NFC card, but you handle scheduling in your own system or appointment app. Some businesses pair TapTrust with Bookr for appointment management after lead capture.
How do leads get exported from TapTrust?
Free and Plus accounts view leads in-app. Business+ tier and above unlock CRM export, meaning all captured leads download as a CSV file that you can import into your CRM, email platform, or booking system.
Can I reprogram my own NFC cards with TapTrust?
Yes, at Pro tier and above. You can write and reprogram NFC tags yourself, pointing them to different TapTrust profiles or offers. Free and Plus users receive pre-programmed cards.
Do TapTrust reviews count as real Google reviews?
Yes. When someone taps your card and leaves a review through TapTrust, it goes through Google's verification system and appears on your Google Business profile as a verified review.
Which businesses benefit most from TapTrust lead capture?
Estate agents, mortgage brokers, restaurants, salons, gyms, retailers, and service agencies. Any customer-facing team that networks in person or wants verified reviews alongside lead data finds it valuable.
What analytics does TapTrust provide?
Real-time tap analytics show you when each card was tapped, where it was tapped (location), and how many reviews and leads came from each tap. This helps you measure networking events and in-person marketing effectiveness.