Lead Capture Meets Google Reviews: How NFC Cards Work
TapTrust is an NFC business card platform that captures leads and Google reviews in a single tap. When a customer taps your NFC card on their phone, your contact details load instantly alongside a review prompt, letting you collect both their contact information and a verified Google review at the point of conversation.
How Lead Capture Works with TapTrust
Lead capture in TapTrust happens through a smart profile that loads when someone taps your NFC card. The tap triggers an instant profile page on their phone. You can add a lead capture form to that profile, asking for name, email, phone, or custom fields you choose. Every tap is logged with location data and timestamp, so you know exactly when and where leads engaged with you. This is especially useful for estate agents showing properties, mortgage brokers at networking events, restaurant managers collecting feedback, or salon owners capturing appointment requests. You can export leads as CSV on the Business+ plan, or view them in real-time through the TapTrust dashboard.
Google Review Collection on Every Tap
The same NFC card that captures leads also prompts for a Google review. When a customer taps, they see your contact card and are invited to leave a verified review on Google. TapTrust handles the routing to Google's verification system, so reviews are legitimate and appear on your actual Google Business profile. You earn streak bonuses for consecutive months of reviews, plus monthly reward credits (£2 on Plus, £5 on Pro) that you can spend on future subscriptions. This dual-purpose design means you're not asking for reviews separately from lead capture; both happen in one moment.
Physical NFC Cards, Digital Profile
TapTrust sends you physical NFC-enabled business cards or stickers. They look and feel like normal cards, but embedded with a tap-readable chip. When someone taps their phone on the card, it opens your smart profile on their browser instantly, no app download required. On Pro tier and above, you can re-program your own NFC tags, meaning you can swap the underlying data or reuse old cards. Each card can point to a different profile (you get 5 profiles on Pro), so you can run separate campaigns, track leads by event, or A/B test different prompts.
Real-Time Tap Analytics
Every tap is tracked. You see who tapped your card, where they tapped it (via GPS), and when. The dashboard shows tap count, location hotspots, and lead volume in real-time. This gives you proof of engagement at networking events, trade shows, or in-store interactions. You can also see which profile card performed best, which helps you understand which message or offer resonates most. As of June 2026, tap analytics are included on all paid plans.
Comparison to Traditional Lead Capture Tools
Many businesses use separate systems for business cards, lead forms, and review collection. TapTrust merges these into one physical card and one tap. Unlike online booking systems that require customers to visit a website first, NFC cards initiate the conversation at point of contact, making lead capture immediate and friction-free. Unlike generic CRM tools, TapTrust is built specifically for face-to-face moments and includes Google review collection as a native feature, not a plug-in. You don't need to install a complex platform; download the app, design your profile, order your cards, and start tapping.
Who Benefits Most
Freelancers and creatives (photographers, designers, consultants) use TapTrust as a smart business card that also collects project leads and testimonials. Estate agents tap cards at property viewings to capture buyer contact details and request Rightmove or Google reviews. Mortgage brokers tap at networking events to collect referral leads and build social proof. Restaurants and salons tap at checkout to capture repeat-customer details and collect Google reviews. Retail teams and agencies use team management features (on Business+) to track which staff member was at which interaction. Service businesses like gyms and hairdressers benefit from the lead form asking for appointment preferences.
Start capturing leads and reviews with a single tap. Download TapTrust free today.
Frequently asked questions
How do customers leave a review after tapping my NFC card?
When they tap the card, your profile page loads on their phone. A Google review button appears on that page. They tap it, and TapTrust routes them to Google's review submission for your business. The review goes through Google's standard verification process, so it appears as a real, verified review on your Google Business Profile.
Can I collect lead information and a review in one interaction?
Yes. You can set up a lead capture form on your profile (asking for name, email, phone, or custom fields). When someone taps your card, they see the form, fill it out, and then they're prompted to leave a Google review. Both pieces of data are captured in one tap, though the lead form and review prompt are separate steps.
What happens to the leads I capture?
On the Free and Plus plans, you view leads in the TapTrust dashboard in real-time. On Business+, you can export all leads as a CSV file and import them into your own CRM or email marketing tool. The Business+ plan is designed for teams and businesses that need deeper lead management.
Do I need a smartphone or app to use TapTrust?
You need a smartphone to receive taps and manage your profile (iOS or Android app, or web dashboard). Your customers don't need an app; they just need NFC capability on their phone, which most modern Android and iPhone models have. Tapping opens your profile in their browser instantly.
Can I track where and when my cards are being tapped?
Yes. Every tap is logged with location data (via GPS if available) and timestamp. You can see tap hotspots, total taps per profile, and trends over time in your dashboard. This is included on all paid plans and helps you measure event ROI or in-store traffic.
What's the difference between Plus, Pro, and Business+ plans?
Plus (£24.99/year) gives you 3 profiles, unlimited reviews, and £2 monthly credit. Pro (£49.99/year) adds NFC tag re-programming and £5 credit. Business+ is for teams and adds lead export, custom domain, team management, and white-label options. Contact sales for Business+ or Enterprise pricing.