Shpd by MRVL vs Productboard: feature voting and product management compared
Shpd by MRVL and Productboard solve different problems. Shpd by MRVL is a native iOS and Android feature-voting platform where users vote inside your app; Productboard is a web-based product management suite for internal teams. If you run mobile apps and want public user voting with push notifications on ship, Shpd by MRVL is the faster fit. If you need internal roadmap planning, Productboard might suit you better. This guide walks through the key differences.
Quick verdict
Choose Shpd by MRVL if: you're a mobile app studio with 2 to 30 apps, you want native in-app voting (not a web form), you've outgrown Canny, or you need cross-app voter identity and push notifications on feature ship. Choose Productboard if: you need internal product management workflows, stakeholder alignment on roadmaps, or you're not focused on public user voting as a core engagement mechanic.
Side-by-side comparison
Voting interface: Shpd by MRVL delivers voting as a native iOS Swift Package or Android Kotlin SDK built into your app. Users vote without leaving your product. Productboard is web-only; voting happens on a separate page or embedded widget, not natively on mobile. Cross-app voting: Shpd by MRVL's Passport system lets one voter participate across your entire portfolio with a single identity. Productboard treats each workspace separately; no cross-product voter continuity. Ship notifications: Shpd by MRVL sends push notifications to voters the moment their requested feature ships. Productboard does not have a ship notification system. Public roadmap: Both show public roadmaps. Shpd by MRVL's are SEO-indexed and built for discovery. Productboard's roadmaps are more internal-facing. Internal workflows: Productboard has task assignment, dependency mapping, and internal review flows. Shpd by MRVL focuses on user voting and public communication, with a founder dashboard for analytics but lighter internal project management. API and webhooks: Shpd by MRVL's Scale and Portfolio plans include API and webhooks. Productboard has broader integrations via third-party platforms like Zapier. Billing model: Shpd by MRVL uses Stripe with per-seat or per-app unit economics, no App Store markup. Productboard uses traditional SaaS per-user billing.
When Shpd by MRVL is the better choice
You run a portfolio of mobile apps. If you manage 2 to 30 iOS and Android apps and want a single voting system where users can request features across your entire catalogue, Shpd by MRVL's native SDKs and Passport identity system save you from building or maintaining multiple feedback tools. You've just left Canny. If you were on Canny before its December 2025 pricing restructure, Shpd by MRVL is purpose-built for studios in that exact position. Feature parity is high, migration is straightforward, and you regain control of billing and unit economics. You want engagement baked into your app. Voting inside your product (not on a separate webpage) drives higher participation rates. If feature requests are part of your retention strategy, native voting changes user behaviour. You need to know when a voter's request ships. Push notifications on feature ship create a moment of delight and reduce support tickets from voters asking "is my feature live yet?". This isn't possible in Productboard. You want honest per-seat pricing. Shpd by MRVL's Stripe billing means you pay for what you use, not per user per workspace. Productboard's pricing scales with team size, which can become expensive for larger studios.
When Productboard might suit you better
You're not a mobile studio. If your users are on web, desktop, or you operate a single product, Productboard's web-first approach is enough. You don't need mobile SDKs. You need internal product workflows. Productboard excels at internal alignment, roadmap dependencies, quarterly planning, and stakeholder reviews. If your bottleneck is internal decision-making (not user voting), Productboard's PM toolkit is more mature. You want breadth of third-party integrations. Productboard connects to Jira, Salesforce, HubSpot, and many others via Zapier and native integrations. If your workflow depends on these connectors, Productboard's ecosystem is wider. You already live in a PM-centric workflow. If your team uses Productboard for internal planning and you're looking to add user voting on top, you might prefer to keep everything in one tool rather than introduce a separate voting layer. Your users won't engage with native voting. Some products don't benefit from in-app feature voting. If your users don't care about voting on upcoming features, the advantage of native SDKs disappears.
Pricing comparison
Shpd by MRVL pricing (as of June 2026): Solo Free: £0 per month. 1 app, 100 voters per month, no native SDK. Good for testing. Studio: £19 per month or £180 per year. 5 apps, unlimited voters, full iOS and Android SDKs, cross-app voting, public roadmap, comment threads. This is where most app studios start. Scale: £49 per month or £468 per year. Unlimited apps, push notifications on ship, Passport cross-app identity, API and webhooks. Ideal for studios managing 6+ apps or with API automation needs. Portfolio: £99 per month or £948 per year. Everything in Scale plus white-label customisation, AI insights digest, and Attribr retention data overlay on feature requests. For enterprise studios. Productboard pricing: Productboard starts at £19 per month but scales with team seat count and feature set. Exact pricing varies by plan; you'll need to request a quote for large teams. Productboard doesn't publish a standard per-month rate like Shpd by MRVL does. For a mobile studio with 3 apps and 5 team members, Shpd by MRVL Studio (£19/mo) is likely cheaper than Productboard's equivalent plan. For internal-only product teams, Productboard may be more cost-effective.
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Frequently asked
Can I use Shpd by MRVL if I only have one app?
Yes. The Solo Free tier supports 1 app with 100 voters per month, and it includes the SDK. If you need more voters or want the public roadmap, Studio (£19/mo) gives you 5 apps and unlimited voters. Most single-app studios prefer Studio because the per-app cost is very low and you get room to grow.
Does Productboard have a mobile SDK like Shpd by MRVL?
No. Productboard is a web-based tool. You can embed a voting widget on your mobile website or app via an iFrame, but you don't get a native iOS Swift Package or Android Kotlin SDK. The voting experience happens in a web view, not as native mobile UI.
Can voters see who else voted for the same feature?
Both Shpd by MRVL and Productboard show vote counts publicly. Shpd by MRVL displays votes on the public voting board and in comment threads. Productboard does the same. Neither tool names individual voters in the public view for privacy reasons.
If I switch from Productboard to Shpd by MRVL, can I import my existing feature requests?
Shpd by MRVL supports CSV import of feature requests. The team at MRVL can help you map Productboard export data to Shpd format. Contact them at getshpd.app for migration support. You'll need to migrate voters manually if they exist in Productboard; Shpd by MRVL Passport starts fresh on your apps.
Which tool is better for a product management team?
Productboard is purpose-built for product teams. It has internal workflows, task assignment, roadmap dependencies, and stakeholder review tools that Shpd by MRVL doesn't offer. Shpd by MRVL is built for user voting and engagement, not internal project management. If your team is doing PM work, Productboard is the stronger choice. If you need both internal PM and public user voting, some studios use Productboard for internal work and Shpd by MRVL for user-facing voting, but that's a two-tool setup.