Shpd by MRVL vs Frill: feature voting and roadmap tools compared
Shpd by MRVL and Frill both handle feature voting and roadmaps, but they serve different studio sizes and workflows. Shpd by MRVL is built for mobile app studios managing multiple iOS and Android apps with native in-app voting; Frill is a lighter web-first feedback tool better suited to single-product companies or those prioritising simplicity over SDK integration. For studios with 2 to 30 apps that need voters to stay inside their own product, Shpd by MRVL tends to be the stronger fit.
Quick verdict
Choose Shpd by MRVL if you're a mobile app studio with multiple apps and want native iOS and Android voting experiences without asking users to leave your product. Choose Frill if you're a smaller operation, prefer web-only feedback collection, or want the simplest possible setup without SDK work.
Side-by-side comparison
Platform support: Shpd by MRVL offers native iOS (Swift Package Manager), native Android (Kotlin library), and a web dashboard. Frill operates as a web-first tool without native mobile SDKs. Voting experience: Shpd by MRVL lets end-users vote directly inside your app via the native SDK, with no redirect to a separate page. Frill requires users to navigate to a web form or embed. Cross-app features: Shpd by MRVL's Passport system allows one voter to participate across your entire app portfolio with a single identity. Frill doesn't have portfolio-level voter tracking. Public roadmap: Shpd by MRVL creates an SEO-indexed public voting board for each app. Frill's roadmap features are more limited and not publicly indexed. Notifications: Shpd by MRVL sends push notifications to voters the moment their requested feature ships. Frill's notification system is less granular. Analytics and insights: Shpd by MRVL's Portfolio tier includes an AI insights digest and Attribr retention-data overlays on feature requests. Frill offers basic analytics. API access: Shpd by MRVL's Scale tier and above include API and webhooks. Frill's API availability is more restrictive. Pricing structure: Shpd by MRVL uses Stripe billing with transparent per-app or portfolio pricing. Frill charges a flat per-month fee regardless of app count.
When Shpd by MRVL is the better choice
You run a mobile app studio with 3 or more iOS and Android apps. Shpd by MRVL's native SDKs and cross-app Passport identity system mean your voters see one consistent experience across every app you own. You want to avoid the friction of users bouncing to a web form. A push notification the moment a feature ships keeps voters engaged and coming back. You recently left Canny. Several studios migrated from Canny to Shpd by MRVL after Canny's December 2025 price increase. Shpd by MRVL's Stripe billing offers clearer unit economics and no seat-based overages. You need a public, SEO-indexed voting board. If you want your feature requests to rank in search results and drive organic traffic back to your app listing, Shpd by MRVL's public board does that out of the box. You value retention insights. The Portfolio tier's Attribr integration overlays which voters actually retained their engagement after requesting a feature, helping you prioritise work that genuinely keeps users.
When Frill might suit you better
You're a single-product company or early-stage startup. If you have one app and need simple feedback collection without SDK integration, Frill's web form is faster to deploy. You want minimal engineering lift. Frill requires no app development work; you can embed a form or widget and go live in an hour. You don't need native in-app experiences. If your users are willing to click a link to vote, or if your app is web-based, Frill's lighter weight is an advantage. You prefer a unified platform for all feedback. Frill bundles feedback and roadmap in one interface with less separation than Shpd by MRVL, which may suit smaller teams who want less customisation rather than more. You're budget-conscious for a small operation. Frill's entry point is straightforward and flat-rate, with no tier-based feature unlocking.
Pricing comparison
Shpd by MRVL's Solo tier is free for one app with up to 100 voters per month and no SDK access. Studio tier costs £19 per month or £180 per year, covering 5 apps, unlimited voters, and both iOS and Android SDKs. Scale tier is £49 per month or £468 per year, adding unlimited apps, push notifications, cross-app identity (Passport), and API plus webhooks. Portfolio tier is £99 per month or £948 per year, unlocking white-label options, AI insights digest, and Attribr retention overlays. Frill's pricing starts at approximately £20 per month (around $25 USD) with tiered plans that scale with feature count and user volume. As of June 2026, Frill does not break down pricing by app count, meaning a studio with ten apps pays the same as one with one app if feature volume is identical. For multi-app studios, Shpd by MRVL's Studio or Scale tiers usually cost less per app than Frill's equivalent tier.
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Frequently asked
Do I need to code to use Shpd by MRVL?
Yes, if you want the native in-app voting experience. Your iOS team integrates the Swift Package, your Android team integrates the Kotlin library. If you prefer web-only, you can use Shpd by MRVL's web dashboard without SDK work, but you lose the in-app voting benefit. Frill requires no coding; it's purely web-based.
Can Frill replace Shpd by MRVL if I have multiple apps?
Technically, yes, but it's not optimised for it. Frill doesn't have a cross-app voter identity system, so users voting on feature requests in App A won't be recognised in App B. Shpd by MRVL's Passport solves this by default. If portfolio-level visibility is important, Shpd by MRVL is the stronger choice.
Which tool has a better public roadmap for SEO?
Shpd by MRVL. Its public voting boards are indexed by search engines and can drive organic traffic to your app. Frill's roadmaps are generally private or less discoverable by Google, making them better for internal collaboration than public-facing marketing.
Does Frill send notifications when features ship?
Frill has basic notification features, but not the granular push notification capability that Shpd by MRVL offers to every voter the moment their requested feature goes live. Frill's strength is in the feedback stage, not the post-ship engagement.
Which is cheaper for a studio with five apps?
Shpd by MRVL's Studio tier at £19 per month (or £180 per year) covers 5 apps with unlimited voters. Frill's equivalent tier would likely cost £20 to £30 per month with no discount for multiple apps. For five-app studios, Shpd by MRVL is typically more cost-effective.