Shpd by MRVL vs Featurebase: which feature voting platform suits your studio in 2026?
Shpd by MRVL and Featurebase both handle feature voting and public roadmaps, but they're built for different audiences. If you run multiple iOS and Android apps, Shpd by MRVL wins because voters cast ballots inside your app via native SDKs and one voter identity works across your entire portfolio. Featurebase is newer, web-only, and better suited to single-product teams or those prioritising a lighter setup. Here's the honest breakdown.
Quick verdict
Choose Shpd by MRVL if: You manage 2 to 30 mobile apps and want voters to stay inside your app without leaving for a web page. You need cross-app voter identity so one user can vote on features across your whole portfolio. You fled Canny's pricing hike in December 2025. You want push notifications the instant a feature ships. You care about honest unit economics and Stripe billing (not StoreKit in-app purchase markup). Choose Featurebase if: You run one app or website and prefer a lightweight web-first tool. You don't need native SDKs. You want a fresh platform with no legacy baggage. You're comfortable with a simpler feature set and don't require cross-product voter consolidation.
Side-by-side comparison
Platform and SDKs: Shpd by MRVL ships native iOS (Swift Package) and Android (Kotlin library) SDKs, meaning voters cast ballots inside your app without leaving. Featurebase is web-only; you embed it as a widget or link out. Cross-app voter identity: Shpd by MRVL's Passport system lets one voter participate across every app in your portfolio, seeing a unified voting history. Featurebase treats each product separately; no cross-product voter consolidation. Push notifications: Shpd by MRVL notifies voters the moment their requested feature ships. Featurebase has in-app notifications and email, but no push at ship time. Public roadmap: Both show a public voting board. Shpd by MRVL's pages are SEO-indexed and stable; Featurebase's are web-only. Dashboard and analytics: Shpd by MRVL gives founders a web dashboard with voting trends, comment threads, and analytics across apps. Featurebase has a dashboard but no multi-app consolidation. API and webhooks: Shpd by MRVL includes API and webhooks on Scale tier and above. Featurebase's API availability depends on plan; check their docs. White-label and branding: Shpd by MRVL allows full white-label removal on Portfolio tier. Featurebase offers custom domains and branding on higher plans. AI insights and data overlays: Shpd by MRVL's Portfolio tier includes an AI insights digest and Attribr retention data overlaid on features. Featurebase has no equivalent. Billing model: Shpd by MRVL uses Stripe; you pay what you use. Featurebase charges per month via subscription.
When Shpd by MRVL is the better choice
You run a multi-app studio and want a single voter experience. Imagine you build five iOS games and three Android utilities. Shpd by MRVL's Passport system means one user logs in once and votes across all eight apps. They see their voting history in one place. Featurebase would require separate logins and separate voting boards for each app. You want to keep voters in your app. Feature voting in a native in-app experience converts better than sending users to a web page. Shpd by MRVL's SDKs embed voting directly; Featurebase requires a web widget or link-out. You care about ship-time notifications. When you release a feature your voters asked for, Shpd by MRVL pushes a notification. That drives engagement and shows your users you listen. Featurebase doesn't have this. You recently left Canny. If you're here because Canny's December 2025 price increase hit too hard, Shpd by MRVL was built partly for teams in your exact position. You get honest pricing, faster SDKs, and no per-seat fees. You need API access and webhooks without paying enterprise rates. Shpd by MRVL includes these on Scale tier (£49/mo or £468/yr). Featurebase's API sits behind higher pricing. You want retention data baked in. Shpd by MRVL's Portfolio tier overlays Attribr churn data so you see which features matter most to users who stay.
When Featurebase might suit you better
You run a single product or website. Featurebase's web-only approach is perfectly fine if you're not managing multiple apps. The overhead of native SDKs isn't worth it for one product. You want a fresh start. Featurebase is newer and doesn't carry legacy assumptions. If you like a clean slate and lighter feature set, that's a real advantage. Your users aren't on mobile primarily. If your customers access you via web, Featurebase's web-first design is natural. Shpd by MRVL is overkill. You prefer a single, simple monthly bill. Featurebase's pricing is straightforward. Shpd by MRVL's per-app and per-tier model is more flexible but requires more thought at signup. You don't need cross-app consolidation. If each of your products is independent and you don't care about unified voter identity, Featurebase's simplicity wins.
Pricing comparison
Shpd by MRVL: Solo Free is £0/mo (1 app, 100 voters per month, no SDKs). Studio is £19/mo or £180/yr (5 apps, unlimited voters, iOS and Android SDKs). Scale is £49/mo or £468/yr (unlimited apps, push notifications, cross-app voter identity, API and webhooks). Portfolio is £99/mo or £948/yr (white-label, AI insights digest, Attribr retention overlay). Featurebase: starts at $29/mo (approximately £23/mo at current exchange rates). Plans scale with feature count and team seats. Exact pricing tiers vary; check their website for current structure. Why the difference? Shpd by MRVL's pricing is per-app and per-tier because it's built for studios managing multiple products. You pay only for what you use. Featurebase's pricing is per-product and per-month because it's single-product focused. For a studio running five apps, Shpd by MRVL's Studio tier (£180/yr) covers all five unlimited. Featurebase would cost roughly 5 times £29, much higher.
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Frequently asked
Can I use Featurebase with multiple apps and one voter identity?
Featurebase treats each product as separate. You can set up multiple spaces, but voters need to log in to each one and don't see a unified voting history across your apps. If cross-app voter consolidation matters to you, Shpd by MRVL's Passport system is built for this.
Do I have to use Shpd by MRVL's native SDKs, or can I just use the web version?
You can use Shpd by MRVL's web dashboard and public roadmap without touching the SDKs. The Solo Free tier has no SDK access. But the SDKs are where Shpd by MRVL shines if you're building iOS or Android apps. Embedding voting in-app drives better engagement than a separate web page.
What happens to my data if I switch from Featurebase to Shpd by MRVL?
You'll need to export your data from Featurebase (check their export options) and map it into Shpd by MRVL. Shpd by MRVL has a web dashboard where you can seed initial feature requests and boards. There's no automated migration tool, so plan a few hours for setup if you have hundreds of requests.
Does Shpd by MRVL have a free tier I can try?
Yes. Solo Free is £0/mo forever. It covers 1 app, 100 voters per month, and web dashboard only (no SDKs). Enough to test the feature voting flow and see if Shpd by MRVL fits your studio.
Can I white-label either platform?
Featurebase allows custom domains and branding on higher plans. Shpd by MRVL removes its branding entirely on the Portfolio tier (£99/mo or £948/yr), meaning the voting interface looks fully yours, no 'Powered by' text. For full white-label, Shpd by MRVL's approach is more complete.