Shpd by MRVL vs Canny: which feature voting platform suits your studio?
If you're running multiple mobile apps and need voters to participate across all of them without leaving your app, Shpd by MRVL wins outright. Canny is a solid web-based alternative if you prefer a traditional feature request platform, but it doesn't match Shpd's embedded voting experience or cross-app voter identity. This comparison explains the real differences and helps you pick the right fit.
Quick verdict
Shpd by MRVL is built for mobile studios with multiple apps. Your voters stay inside your native experience, and their identity carries across all your products. They get notified the instant a feature they voted for ships. Canny suits product managers who want a centralised feature request hub delivered via web, with a simpler single-product approach. It's not that one is objectively better, it's that they're designed for different workflows.
Side-by-side comparison
Platform: Shpd by MRVL offers native iOS and Android SDKs alongside a web dashboard. Canny is web-first, no native apps. Voting experience: Shpd embeds voting directly inside your mobile app, so users never leave your product to vote. Canny shows a web widget or redirects to a web page. Voter identity: Shpd maintains a single voter profile across all your apps, so someone voting in app A can see their votes and participate in app B without signing up again. Canny treats each connected product separately, so voters must opt in per product. Roadmap: Both tools offer public roadmaps. Shpd's is native and web-accessible; Canny's is web-only. Notifications: Shpd automatically notifies voters inside your app the moment a feature ships. Canny sends email notifications and in-app prompts depending on your setup. Vote weighting: Shpd lets you weight votes by user tier or plan (paid users' votes count more, for example). Canny does not offer this level of customisation. Dashboard: Shpd provides a lightweight founder-friendly dashboard. Canny's dashboard is more feature-rich for product managers running detailed feedback analysis. Integration breadth: Canny integrates with Slack, GitHub, Jira, and many others out of the box. Shpd integrates with your mobile apps natively and includes a web API for custom builds.
When Shpd by MRVL is the better choice
You're managing two or more mobile apps and want a unified voter experience. Building a second app? Your existing voters should be able to participate without a second signup. You want voters to stay inside your app ecosystem rather than redirect to a web page. Your users are primarily on mobile, and the friction of leaving your app to vote matters. You need to weight votes by subscription tier. A paying user's vote should carry more influence than a free user's. You want immediate in-app notification when a feature ships, building momentum and engagement. You're looking for an affordable entry point with a free tier while your studio grows. Canny's pricing starts at £79 per month; Shpd's free tier suits early-stage studios.
When Canny might suit you better
You're running a single product or a web-focused business where native app integration doesn't apply. You need deep analytics and segmentation of feedback. Canny's dashboard gives you richer insight into feedback trends and user segments. You want a mature ecosystem of third-party integrations, especially with development tools like Jira or GitHub. You prefer a familiar, web-based workflow and don't need the SDK complexity. Your voters are more comfortable with a dedicated web portal than in-app voting. Your product team is large and distributed, and a centralised web platform makes collaboration simpler. You've already built workflows around Canny and switching would disrupt your process. Canny is well-established and has solid customer support for teams with dedicated product roles.
Pricing comparison
Shpd by MRVL offers a free tier for studios just starting out. Paid plans scale based on the number of apps and voters you're managing. There's no fixed monthly subscription; you pay for growth. Exact pricing depends on your scale, so check https://getshpd.app for current tiers and a calculator. Canny starts at £79 per month for a single product with up to 1,000 users, and pricing rises as you add features or users. A three-product setup on Canny typically costs £200 to £300 per month. For a small studio with multiple apps and moderate voter volume, Shpd's scaling model is usually cheaper in the first two years. For a single product with complex feedback management needs, Canny's all-in pricing might be simpler.
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Frequently asked
Can I migrate my voters from Canny to Shpd by MRVL?
Both tools can export voter data and feedback history. The actual migration depends on your current setup. Shpd's team can advise on data import when you sign up. If you've built custom integrations on Canny, you'll need to rebuild them using Shpd's API or webhooks, but the core feedback data moves cleanly.
Does Shpd by MRVL work if I only have one app?
Yes. Shpd isn't locked to multi-app studios. A single-app studio benefits from native voting, roadmap transparency, and ship notifications. However, if you run just one web product and don't need mobile SDKs, Canny's simpler approach might feel less overhead.
How does cross-app voter identity actually work?
When you integrate Shpd's SDK into multiple apps, you pass the same user identifier to each app. A user logging into App A with ID 'user123' is recognised as the same person in App B. They see a unified voting history across all your products and receive notifications for votes they made anywhere in your ecosystem. This requires consistent user authentication across your apps, which most multi-app studios already have.
Does Canny have a mobile app or SDK?
Canny does not offer native mobile SDKs. Voters access Canny via a web widget, web page, or Canny's mobile-responsive website. If your users are primarily on mobile and you want voting to feel native to your app experience, Shpd's embedded SDK approach is a fundamental advantage.
Which tool is better for B2B SaaS product teams?
Both work well for B2B SaaS. Canny excels at feedback analytics and enterprise integrations if your users interact with voting on the web. Shpd excels if your product is primarily mobile or if you have multiple mobile apps serving different market segments. Shpd's vote weighting by tier also appeals to SaaS teams that want to prioritise feedback from high-value customers.