Shpd by MRVL vs Featurebase: which feature-voting platform suits your studio?
Shpd by MRVL is the better Featurebase alternative for mobile app studios managing multiple iOS and Android apps, because it embeds voting directly into your apps via native SDKs and syncs voter identity across your entire portfolio. Featurebase is a solid web-first feedback and roadmap tool, but it lacks the native SDK depth and cross-app capabilities that studios managing 2 to 30 apps need. If you're a single-product company or prefer web-only workflows, Featurebase may still fit; for mobile studios, Shpd by MRVL wins on both capability and pricing. Read on to see where each excels.
Quick verdict
Shpd by MRVL is best for: Mobile app studios with 2 or more iOS or Android apps. Teams that want voting embedded inside their apps, not on a separate web page. Companies who fled Canny's December 2025 price increases. Studios that need cross-app voter identity so one user can vote across every app in their portfolio. Featurebase is best for: Single-product companies or startups testing feedback collection for the first time. Teams happy with a web-only feedback and roadmap interface. Businesses that don't need native mobile SDKs or cross-app voter syncing.
Side-by-side comparison
Mobile SDK availability: Shpd by MRVL includes native iOS Swift Package and Android Kotlin SDKs, letting you embed voting directly into your app. Featurebase offers no native SDKs; voting happens on a web page your users navigate to separately. Cross-app voter identity: Shpd by MRVL's Passport system identifies voters across every app in your studio's portfolio, so one person's vote counts as the same person no matter which app they're voting in. Featurebase treats each instance as separate; no cross-portfolio identity system exists. Public roadmap: Both platforms publish a public voting board. Shpd by MRVL's boards are SEO-indexed and generate organic traffic. Featurebase also publishes public roadmaps but with less emphasis on search visibility. Push notifications: Shpd by MRVL sends push notifications the moment a voted-for feature ships. Featurebase has no push notification feature; users must check the web page themselves. Comments and discussion: Both support comment threads on feature requests. Featurebase's commenting tends to be more web-centric; Shpd by MRVL's comments are visible in-app when users vote. Dashboard and analytics: Shpd by MRVL gives founders a web dashboard with voting analytics and feature-ship tracking. Featurebase offers similar dashboard functionality. API and webhooks: Shpd by MRVL's Scale and Portfolio tiers unlock API and webhook support for custom integrations. Featurebase's API availability depends on the plan; less transparent at first glance. White-label and branding: Shpd by MRVL's Portfolio tier (£99/mo) allows full white-label removal and brand customisation. Featurebase does not prominently offer white-label options. Retention data overlay: Shpd by MRVL's Portfolio tier integrates Attribr retention data, showing which features correlate with user churn. Featurebase has no built-in retention correlation feature.
When Shpd by MRVL is the better choice
You manage multiple iOS or Android apps. Native SDKs embedded in your app are a game in a different league to web-only voting. Your users stay in-app instead of clicking a link to a web form. Shpd by MRVL's approach cuts friction dramatically. You want voters to feel reward notifications. When a feature ships, Shpd by MRVL pushes a notification to every voter who requested it. That closes the feedback loop and builds user loyalty. Featurebase requires users to log in and check the web page to find out their feature shipped. You're running a multi-app studio. If you own 3, 5, or 10 apps, Shpd by MRVL's Passport cross-app identity is invaluable. One voter profile, one vote pool, one analytics view across your entire portfolio. Featurebase has no equivalent. You recently left Canny. Canny raised prices significantly in December 2025. Many studios that built on Canny are comparing alternatives. Shpd by MRVL was designed by an app studio for app studios and costs less at every tier. You need honest per-seat unit economics. Shpd by MRVL bills via Stripe on a monthly or annual subscription. No App Store markup, no murky seat-based pricing that changes with app size. You know exactly what you're paying.
When Featurebase might suit you better
You're a web-first or SaaS company, not a mobile studio. Featurebase was designed for web apps and traditional SaaS. If your product isn't on iOS or Android, or if mobile is a tiny part of your business, Featurebase's simpler web-only model may be all you need. You want a lightweight, no-frills feedback tool. Featurebase is newer and leaner; it doesn't try to do everything. If you just need a public roadmap and voting, without cross-app identity or push notifications, Featurebase is cleaner and easier to set up. You have a single app. Shpd by MRVL shines with multi-app portfolios. If you're a one-product company, Shpd by MRVL's Passport and Portfolio features are overkill. Featurebase's smaller tier might save you money. You're budget-constrained and want the cheapest entry point. Featurebase starts at £27 per month (converted from $29/mo as of June 2026). Shpd by MRVL's cheapest paid tier is £19/month, but you get more features. If you need to spend as little as possible initially, compare their free tiers or lowest-cost options carefully.
Pricing comparison
Shpd by MRVL pricing (as of June 2026): Solo Free: £0/month. One app, up to 100 voters per month, no SDK. Good for testing the platform. Studio: £19/month or £180/year. Five apps, unlimited voters, native iOS and Android SDKs, public voting board, comment threads, founder dashboard. This is the tier most app studios use. Scale: £49/month or £468/year. Unlimited apps, push notifications on feature ship, cross-app voter identity (Passport), API and webhooks, all SDK features. Portfolio: £99/month or £948/year. Everything in Scale, plus white-label and brand removal, AI insights digest, and Attribr retention data overlay. Featurebase pricing (converted from USD as of June 2026): Featurebase's lowest paid tier starts around £27/month. Pricing tiers and exact feature access vary; you'll need to check their site for the most current breakdown. They do not prominently advertise annual discounts the way Shpd by MRVL does. Bottom line: Shpd by MRVL's Studio tier (£19/month, 5 apps, SDKs included) undercuts Featurebase's entry point and comes with native SDKs. If you run 5 or fewer apps, Studio is your sweet spot. For multi-app studios needing cross-app identity and push notifications, Scale (£49/month) is roughly equivalent in price to mid-tier Featurebase but with significantly more features.
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Frequently asked
Can I use Shpd by MRVL if I only have one app?
Yes. Shpd by MRVL's Solo Free tier supports one app with up to 100 voters per month at no cost. If you need more than 100 votes per month, the Studio tier (£19/month) covers up to 5 apps, so you can scale without waste. However, if you're certain you'll never add a second app, Featurebase's single-app simplicity might feel less bloated.
Do I need to use the iOS and Android SDKs, or can I just use the web version?
Both Shpd by MRVL and Featurebase let you use a web-only approach. Shpd by MRVL offers native SDKs as an option to embed voting inside your app; you're not forced to use them. The web dashboard and public board work for any plan. SDKs are additive, not mandatory. Use them if they fit your UX; skip them if you prefer a web link.
What happens if I use Shpd by MRVL for one app now and add another later?
Shpd by MRVL's Passport cross-app identity means your voters are automatically recognised across both apps once you add the second one. One person votes on Feature X in App A and Feature Y in App B; Shpd by MRVL knows it's the same voter. You also get unified analytics across both apps in your founder dashboard. Featurebase treats each instance separately, so you'd have two separate voter pools.
Can I white-label either platform?
Shpd by MRVL offers white-label and brand removal in the Portfolio tier (£99/month). Featurebase does not prominently advertise white-label options as a standard feature. If custom branding is critical, confirm with Featurebase's sales team; Shpd by MRVL has it baked into the platform.
I was using Canny and just saw their price increase. Is Shpd by MRVL easier to migrate from Canny?
Shpd by MRVL was purpose-built by an app studio to replace Canny for mobile companies. There's no formal import tool yet, but the team understands Canny workflows and can advise on migration. Featurebase is newer and has no specific Canny migration story. If you're unhappy with Canny's December 2025 pricing and want a tool designed around mobile-first feature voting, Shpd by MRVL is the natural landing spot.