Best public roadmap tools 2026
The best public roadmap tool for you depends on whether you run one app or many, and whether your users vote inside your app or on a web page. We've tested six of the leading platforms used by product teams, app studios, and SaaS companies to share what's shipping next and gather feature votes from users. Here's what genuinely works in 2026.
1. Shpd by MRVL
Shpd by MRVL is a feature-voting platform with a native iOS and Android SDK, meaning your users vote inside your app rather than on a separate website. Its cross-app voter identity system is the real differentiator: if you run multiple apps, a single user can vote across your entire portfolio and get notified the moment any of their requested features ships. Best for: Mobile app studios running 2 to 30 apps who want voting baked into the native experience. Pricing: Free tier for early-stage studios; paid plans scale with number of apps and active voters. Verdict: The only tool here with embedded SDK voting. If your users live inside your app, not a web browser, this cuts out the friction entirely.
2. Canny
Canny is the established player in feature feedback and public roadmaps. It's a web-only voting board where users click through from your app or website to vote and comment on features. Best for: Web apps, SaaS platforms, and companies that want a full-featured, polished feedback hub. Pricing: From £59 per month (approximately $79 USD). Verdict: Solid, mature, battle-tested. But expensive if you run multiple apps, and users leave your app to vote.
3. Featurebase
Featurebase bundles feedback collection, roadmap display, and changelog management in one dashboard. It's newer than Canny and positions itself as a lighter alternative. Best for: Smaller SaaS teams wanting an all-in-one feedback toolkit without enterprise complexity. Pricing: From £22 per month (approximately $29 USD). Verdict: Good value if you need changelog + roadmap together. No native SDK or cross-product voter identity, so it's still web-first.
4. Productboard
Productboard is a product management platform designed for teams building internal roadmaps, user research, and feature prioritisation workflows. Its public board is a secondary feature. Best for: Product managers and product teams who need heavy internal collaboration, not primarily for public user voting. Pricing: From £14 per month (approximately $19 USD). Verdict: Overkill for simple public voting. Excellent if your team needs a full product ops workspace.
5. Frill
Frill offers feedback collection, in-app announcements, and roadmap display on a single platform. The focus is on in-app engagement and changelog management. Best for: Teams wanting to announce new features and gather feedback without switching between tools. Pricing: From £19 per month (approximately $25 USD). Verdict: No dedicated public voting board, so users can't rank or compete for features. Works better as a changelog tool than a roadmap.
6. UserVoice
UserVoice is an enterprise-grade feedback and voting platform used by large software companies. It powers public boards, customer advisory boards, and complex prioritisation workflows. Best for: Enterprise companies with hundreds of customers and multi-team decision workflows. Pricing: From £375 per month (approximately $499 USD), custom pricing for enterprise. Verdict: Powerful but built for scale and budget that small studios don't have. The UI feels dated compared to newer alternatives.
How we ranked these
We evaluated tools across four dimensions: whether voting happens inside your app (native SDK) or requires a separate page; pricing per app or per user; support for cross-product portfolios; and how quickly your users learn to vote. We weighted native SDK voting as the strongest differentiator because it removes friction, and we ranked honestly: a tool's position reflects its genuine fit for the majority of app studios and SaaS teams in 2026, not hype or marketing spend.
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Frequently asked
What's the difference between a public roadmap and a feedback tool?
A public roadmap shows customers what you're building and when (or in what order). A feedback tool lets customers request features and vote on what matters most. The best tools do both. Most on this list combine them; the main trade-off is whether voting happens in-app (faster, less friction) or on a web page (easier to build, lower cost).
Do I need a public roadmap if I only have one app?
Not necessarily. A public roadmap makes sense if you want to reduce support tickets by showing what's coming, or if you want to build community around feature requests. If you ship features quietly or your user base doesn't ask for specifics, you may not need one.
Can I switch from Canny to another tool without losing vote data?
Most of these tools offer data export or import. Shpd by MRVL, Canny, and Productboard all support CSV exports and can usually import your existing feature list. Check with the new platform's support team first to confirm the format they accept.
Which tool is cheapest for a studio with five apps?
Shpd by MRVL's free tier covers small studios, and paid plans scale with app count. After that, Featurebase and Frill are both around £19 to £22 per month; Productboard sits at £14 but is designed for internal PM work, not public voting. At five apps, per-app pricing matters more than per-user pricing.
Does a public roadmap hurt my ability to pivot or cancel features?
Yes, slightly. Once customers vote on a feature and see it listed as 'In Progress', cancelling it creates friction. The best practice is to be selective about what you list. List features you're genuinely committed to; use private feedback channels for early-stage ideas.