Route Twitter brand mentions to Linear tickets automatically

Monitr watches Twitter/X for mentions of your brand and automatically routes them to Linear as tickets, classifying each mention as a bug report, feature request, crisis alert, or positive feedback.

How Twitter to Linear routing works

Monitr by MRVL monitors your Twitter/X mentions in real time using your own bearer token. When someone mentions your app or brand on Twitter, Monitr's classifier reads the context and assigns it a label: bug_report, feature_request, pr_crisis, positive_feedback, or noise. Those labels trigger your routing rules. If you've set up a rule that sends bug reports to Linear, the mention becomes a Linear ticket within minutes. You set the rules once; Monitr runs the routing every hour. For urgent mentions flagged as crisis, alerts fire every 15 minutes so your team sees them fast.

What gets sent to Linear

When a Twitter mention matches your routing rule and heads to Linear, Monitr creates a ticket with the full mention text, a direct link to the tweet, the classification label, and metadata about when it was posted. This gives your Linear board immediate context without manual copy-paste. You can choose to route all mentions to Linear, or just specific types: for instance, route only feature requests to Linear and send bug reports to Slack instead. Hourly correlation detection groups related mentions into narratives, so if five users tweet about the same issue, Monitr connects them and you see the full signal in one ticket.

Why route social mentions to Linear

Twitter/X is where your users and critics show up first. A spike in bug mentions on X often predicts support tickets by hours. Routing those mentions to Linear keeps your product and engineering teams in their existing workflow instead of asking them to check Twitter separately. Teams using Linear for bug tracking, feature backlog, and sprint planning can now see social signals in the same board, prioritise accordingly, and track resolution in one place. This also prevents duplicate tickets: Monitr's correlation engine groups related mentions so you're not creating five Linear tickets for the same issue.

Setting up the Twitter to Linear connection

Log into Monitr and add your app to monitor. Paste your Twitter/X bearer token (bring your own from Twitter/X API; Monitr does not post replies or access DMs). Add your Linear workspace and select the project where mentions should land. Create a routing rule: for example, 'if classification is bug_report, send to Linear project BackLog'. Save and Monitr starts watching within minutes. You can refine rules anytime: change which mentions go to Linear, which go to Slack, or which get a Jira ticket instead. All routing runs automatically; no manual intervention needed.

Other destinations and classification

Linear is one of six routing targets Monitr supports. You can also route mentions to Slack, Jira, GitHub Issues, Trackr, or Shpd depending on your setup. Monitr also monitors App Store reviews, Google Play reviews, Reddit posts, and Google News. So if you want all product feedback (tweets, reviews, Reddit) routed to Linear, you can set that up in one ruleset. This centralises brand signals across all platforms into Linear, giving product teams a single source of truth for user feedback and issues.

Pricing and plans

Monitr starts free with one app and 50 mentions per month, enough to try Twitter routing. Studio tier is £99 per month for five apps and 5,000 mentions. Pro is £299 per month for 20 apps and 50,000 mentions. Portfolio, at £599 per month, covers unlimited apps, 200,000 mentions, and REST API access for custom integrations. All plans include Twitter/X ingest, Linear routing, classification, and hourly correlation detection. Crisis alerts every 15 minutes and a weekly digest email ship with every plan.

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Frequently asked questions

Does Monitr post replies on Twitter on my behalf?

No. Monitr is read-only. It watches mentions and routes them to Linear, but does not reply, retweet, or post anything on Twitter. You reply manually from your Twitter account or have your team handle responses.

Can I route only crisis mentions to Linear and other types elsewhere?

Yes. Create separate routing rules for each mention type. For example, route pr_crisis to Linear and send feature_request to Slack. Monitr applies all rules automatically.

What counts as a Twitter mention in Monitr?

Any public tweet that includes your app name, brand name, or keywords you've set up to monitor. Monitr does not access private DMs or protected accounts.

Do I need a Twitter API key to use Monitr?

Yes, you bring your own Twitter/X bearer token to Monitr. Generate it from the Twitter Developer Portal and paste it during setup. Monitr never stores your full credentials.

How long does it take for a Twitter mention to appear in Linear?

Monitr scans Twitter hourly and applies routing rules on that schedule, so a mention typically appears in Linear within 60 minutes. Crisis alerts fire separately every 15 minutes.

Can I monitor competitors' apps too?

Yes, on Pro and Portfolio plans. Monitr can watch competitor app mentions on Twitter and route those to Linear as well, useful for competitive intelligence and trend spotting.

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