PR Crisis Detection App for Mobile Studios
Monitr by MRVL detects PR crises across your app's reviews, social mentions and news coverage in real-time, routing urgent signals to your team within 15 minutes.
What Monitr Actually Does
Monitr is a brand monitor built for the app era. It watches five sources: App Store reviews, Google Play reviews, Twitter and X mentions, Reddit posts, and Google News. Every mention gets classified by type: bug report, feature request, PR crisis, positive feedback, or noise. Crisis alerts trigger every 15 minutes. This matters because app studios face reputation risks across five fragmented channels simultaneously. Most teams miss the signal until it's a trending topic. Monitr correlates related mentions into narratives hourly, so a single critical bug mentioned twice on Reddit and three times in App Store reviews surfaces as one cohesive crisis, not five separate tickets.
Crisis Routing and Team Workflows
Once Monitr classifies a mention as a PR crisis, it routes the alert automatically to Slack, Linear, Jira, GitHub Issues, Trackr, or Shpd based on your rules. You set the routing once; every crisis message follows the same path. Your team sees the original signal, context from correlated mentions, and a classification confidence score. No manual triage. The weekly digest email gives you a summary view of the week's sentiment and crisis patterns across all monitored apps. As of June 2026, teams using Monitr report catching crises 48 hours earlier than teams checking channels manually.
Multi-App and Competitor Monitoring
App studios rarely monitor just one product. The Studio plan (£99/month) covers 5 apps and 5,000 mentions monthly. Pro (£299/month) scales to 20 apps and 50,000 mentions. Portfolio (£599/month) handles unlimited apps and 200,000 mentions, plus REST API access for custom integrations and the ability to monitor competitor app reviews alongside your own. Correlation detection works across all your apps, so if a bug affects three of your products, Monitr groups those reports together and flags the shared root cause.
Who Uses Monitr
Monitr is built for mobile app studios, SaaS founders, brand managers, marketing teams, and agencies managing multiple clients. Anyone whose brand relies on app or SaaS presence needs signal visibility. A five-person studio uses it to catch critical bugs before they become Reddit threads. A marketing agency uses it to track 40 client apps in one dashboard. When you integrate with feature voting tools like Shpd, crisis reports automatically populate your product roadmap, closing the loop between reputation risk and product decisions.
Getting Started
Start free with 1 app and 50 mentions per month. No credit card required. You'll need to bring your own Twitter bearer token for X mention ingestion. Monitr ingests App Store and Google Play reviews automatically, requires no setup. Crisis alerts start flowing within the first hour. Most studios upgrade to Studio plan within two weeks once they see the volume of signals they were missing. Web access only; check for mobile app availability on the Monitr website.
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Frequently asked questions
What counts as a PR crisis in Monitr?
A PR crisis is any mention classified as damaging to brand reputation: widespread bug reports, security concerns, outages, or negative sentiment spikes. Monitr's classifier marks these automatically. You can customise thresholds and routing rules based on your brand's sensitivity.
Does Monitr post replies on my behalf?
No. Monitr is a monitoring and alert tool only. It does not post replies, comments, or responses to any platform. Your team reads the alert and decides how to respond.
Can Monitr monitor private channels or DMs?
No. Monitr monitors public sources only: app store reviews, app store ratings, Google Play reviews, public Twitter and X posts, public Reddit threads, and Google News. Private messages, DMs, and private Slack channels are not monitored.
How quickly does Monitr alert on crises?
Crisis alerts trigger every 15 minutes once a signal is ingested. Mention ingestion happens continuously throughout the day, so detection is typically within 30 minutes of a public mention going live.
Can I monitor my competitors' apps?
Yes. The Pro plan (£299/month) and Portfolio plan (£599/month) include competitor app review monitoring. You can add competitor apps and track their reviews and sentiment alongside your own products.
What's the difference between Studio, Pro and Portfolio plans?
Studio (£99/mo) covers 5 apps and 5,000 mentions monthly. Pro (£299/mo) covers 20 apps and 50,000 mentions plus competitor monitoring. Portfolio (£599/mo) covers unlimited apps, 200,000 mentions, competitor monitoring, and REST API access for custom integrations.