Brand Monitoring Tool for Mobile App Studios
Monitr by MRVL is a brand monitoring tool built for mobile app studios that tracks mentions of your apps across App Store reviews, Google Play reviews, Twitter, Reddit and Google News, then automatically routes signals to your team via Slack, Jira, Linear or GitHub Issues.
What Monitr Monitors
Monitr watches five key sources where app studio reputation lives: App Store and Google Play reviews, Twitter and X mentions, Reddit discussions and Google News articles. Every mention is classified within minutes using signal detection. The system identifies bug reports, feature requests, crisis signals, positive feedback or noise, then routes each one to the tools your team already uses. Studio teams managing multiple apps across iOS and Android get a unified feed that would otherwise require manual checking of each platform separately.
Automatic Routing and Crisis Response
Once Monitr detects a signal, you decide where it goes. Route bug reports to Linear or Jira. Send feature requests to Shpd for community voting. Critical crisis alerts hit Slack every 15 minutes so your team can respond before the signal spreads. Hourly correlation detection groups related mentions into narratives, so you see patterns instead of isolated noise. A weekly digest summarises the week's signal volume and sentiment across all your apps, perfect for stakeholder updates.
Built for Growing Studios
The Free plan monitors one app with up to 50 mentions per month. Studio (£99/mo) covers five apps and 5,000 mentions. Pro (£299/mo) scales to 20 apps and 50,000 mentions, plus competitor app monitoring. Portfolio (£599/mo) unlocks unlimited apps, 200,000 mentions per month and REST API access for custom integrations. As of June 2026, studios managing between 2 and 50 published apps across both platforms typically land on Studio or Pro plans based on review velocity.
Workflow Integration
Monitr integrates with Slack, Linear, Jira, GitHub Issues, Trackr and Shpd. Auto-routing rules mean a bug report detected on Reddit lands in Linear without human intervention. Feature requests go straight to your public roadmap on Shpd. Crisis signals wake up your team in Slack. If you run a custom workflow, Portfolio customers get REST API access to pull signal data and build bespoke integrations. The tool sits in the background; your team works in tools they already know.
What Monitr Does Not Do
Monitr is not a social media management platform and does not post replies or engage on your behalf. It does not monitor private channels, direct messages or private Slack workspaces. Twitter mention ingestion requires you to bring your own API bearer token. The tool is purely inbound signal collection, classification and routing. If you need to respond to reviews or manage outbound community engagement, Monitr surfaces the signals; you handle the response.
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Frequently asked questions
How quickly does Monitr detect brand mentions?
App Store and Google Play reviews are ingested hourly. Twitter, Reddit and Google News are checked multiple times per hour. Crisis alerts trigger every 15 minutes once a critical signal is detected, ensuring your team knows about serious issues before they escalate.
Can Monitr monitor competitor apps?
Yes. Pro and Portfolio plans include competitor app review monitoring, so you can track what users are saying about rival apps on App Store and Google Play. Free and Studio plans monitor only your own apps.
What happens if I exceed my monthly mention limit?
Monitr stops ingesting new mentions once you hit your plan limit for the month. Upgrade to the next plan tier to continue monitoring. Limits reset on the first day of each calendar month.
Do I need my own Twitter API credentials?
Yes. Twitter X mention ingestion requires you to provide your own bearer token. App Store, Google Play, Reddit and Google News ingestion are handled by Monitr. This keeps your API credentials secure and under your control.
Can Monitr send alerts to tools I already use?
Monitr integrates with Slack, Linear, Jira, GitHub Issues, Trackr and Shpd via auto-routing rules. You define the rules; signals land in the right tool automatically. Portfolio customers also get REST API access for custom destinations.
What is correlation detection and how does it help?
Hourly correlation detection groups related mentions from different sources into single narratives. Instead of seeing five separate Reddit posts, Slack mentions and tweets about the same issue, you see one coherent signal with all mentions grouped together, making patterns visible at a glance.