Why we built Monitr instead of just using Brand24

The problem with general-purpose brand monitoring

Brand24 is good at what it does: casting a wide net across the web and social platforms. But app studios aren't the same as consumer brands selling T-shirts or managing corporate reputation. When you're shipping updates weekly, the difference between a user reporting a crash and someone asking for dark mode feels obvious to you. To a tool designed for everyone, it's just a mention.

Our client was paying for Brand24's enterprise plan and still manually sorting signals by hand each morning. They needed to know, within minutes, if a production issue was spreading across Reddit and the App Store. They needed that bug report to hit Linear instantly so their iOS lead could see it before standup. Brand24 wasn't built for that velocity or that specificity.

That's when we realised the gap wasn't in reach. It was in understanding what actually matters to a mobile team.

Monitoring five sources, not for vanity

Monitr watches App Store reviews, Google Play reviews, Twitter/X, Reddit, and Google News. Not because monitoring is impressive. Because those five places are where app feedback actually lives. App Store reviews aren't noise to you; they're where your paying users complain. Reddit isn't a marketing channel; it's where people having genuine problems gather to vent. Twitter is where bugs go viral in three hours.

We didn't add TikTok or Instagram because app studios don't ship iOS bugs in short-form video. We didn't build email scraping or private channel monitoring because crawling someone's inbox isn't monitoring. It's trespassing. That focus, that refusal to be everything, is where Monitr differs fundamentally from Brand24.

You get fewer false positives because the sources are right. You spend less time tuning the tool because the tool was designed for your workflow, not adapted from a broadcast PR tool.

Classification and routing that saves morning dread

Every mention Monitr finds gets tagged in real time. Bug report. Feature request. Crisis. Positive feedback. Noise. Those aren't arbitrary categories; they're the decision tree your team actually makes every day.

Then comes the routing. A bug report tagged from the App Store can go straight to Linear or GitHub Issues. A feature request goes to Slack for your product lead to read over coffee. A crisis alert hits your team every 15 minutes until it's resolved. Positive feedback goes to the weekly digest so your marketing team sees wins without inbox spam.

Brand24 can integrate with your tools, but it doesn't speak your language. Monitr was built inside that conversation. We watched teams use Jira, Linear, GitHub Issues, Trackr, Shpd, and Slack, and we made sure a mention could reach the right system without a human translator in between.

Hourly correlation detection: turning noise into narrative

This is the feature we built because we watched a support manager spend two hours connecting dots.

A user posts on Reddit about their payment failing. An App Store review comes in with the same description. A Twitter mention appears. To a human, these are the same problem. To Brand24, they're three separate mentions to monitor individually.

Monitr correlates them hourly. It sees the overlap, groups them into a narrative, and surfaces that narrative as a single incident rather than three separate noise points. Your team knows there's one issue affecting multiple users, not three isolated complaints. That clarity changes how you respond.

It's a small detail that compounds. By Friday, you're not drowning in duplicate alerts.

Built for studios managing multiple apps and clients

If you're running a mobile app studio or an agency managing apps for multiple clients, Brand24 starts to break. Each app needs its own Brand24 account, or you're mixing signals across different products. Costs compound. Integration becomes a mess.

Monitr's pricing tiers acknowledge that reality. The Studio plan covers five apps with 5,000 mentions a month. Pro handles 20 apps. Portfolio gives you unlimited apps plus API access for teams building custom workflows. You're not paying extra for each app; you're paying for scale in a way that matches how you actually work.

Our users managing five apps for five different clients spend about £99 a month and get crisis alerts, Slack routing, and a weekly digest for all of them. No account-per-app accounting nightmare.

Why specificity beats breadth

Brand24 will monitor your mentions everywhere. That breadth is its strength for agencies managing PR campaigns across dozens of channels. But app studios operate at a different rhythm. You need to know about your app within hours, not days. You need to route to your engineers, your product team, and your marketers separately, not to one general inbox. You need to know when six mentions of the same crash converge into a real incident.

Monitr does that because it was built by people who've shipped apps and lived the chaos of a production incident spreading across social platforms in real time. We asked ourselves what we'd pay for if we were still running a studio ourselves. This is the answer.