Your church's giving page, your domain, your brand
Three months after launch, a treasurer from a 400-member church in Surrey emailed asking if we could rebrand the giving page with their own domain. They didn't want congregants seeing 'givr.app' in the URL. They wanted their church name.
What white-label actually means (and what it doesn't)
When we talk about white-label, we mean this: your church gets a custom domain. Instead of directing people to a generic platform URL, you point them to give.yourchurch.org.uk or giving.mychurch.co.uk. The page looks like your church. The branding is yours. The QR code links to your domain. For someone in the pew scanning that code, it feels like they're giving directly to their church, not through some third-party app.
What it is not: white-label does not mean you're running your own backend or managing your own payments. Givr still handles the Gift Aid capture, the Stripe Connect payment processing, the HMRC submission. You're not becoming a payment processor. You're just changing the front door.
This matters. Congregants trust their church more than they trust a brand they've never heard of. A custom domain reinforces that trust. It's a small detail, but it changes the psychology of the transaction.
Why churches were already asking for this
We hadn't even launched white-label as a feature when treasurers started asking about it. The first time I heard the request was at a coffee morning with a church leader in Bristol. He said, 'People are sceptical of anything that feels external. If I ask them to give through a platform they don't know, uptake drops.'
That's when we realised: the white-label request wasn't a nice-to-have. It was fundamental to how churches want to present themselves. Every church has spent years building trust with their community. They don't want that social proof to benefit a third-party platform.
The data confirms it. Churches that use their own domain in giving campaigns see higher completion rates than those that point to a shared platform domain. Familiarity breeds trust, and trust drives giving. A custom domain isn't vanity. It's a conversion lever.
How it fits into the bigger picture
White-label is part of the Grow tier, which also includes API access. We built it this way deliberately. Not every church needs their own domain. Many are happy with the Givr URL and focus entirely on the Gift Aid claim. But growing churches, multi-site operations, and churches with existing websites want the ability to own their giving experience end to end.
The custom domain works with everything Givr already does. Your congregants still scan one QR code. They still give in 15 seconds. They still don't need an app or an account. Gift Aid declaration is still automatic. HMRC submission still happens without treasurer intervention. The only thing that changes is whose domain appears in the URL bar and whose branding wraps the page.
For churches running stewardship campaigns or one-off giving drives, this is crucial. You want the entire experience to feel like it's coming from your church, not from a third party. A custom domain delivers that.
A practical detail: you own the domain, not us
This is important. When we set up white-label for your church, you point your own domain (one you already own or register yourself) to Givr. You control the domain. We don't. If you ever leave Givr, you take your domain with you. No lock-in. No surprise bills for domain management.
This also means you can use subdomains that match your church's web strategy. give.yourchurch.org.uk sits naturally alongside your main website. It looks intentional, not bolted on.
Setting it up is straightforward. We provide the DNS details. You update your domain records. We validate the connection. Done. No technical wizardry required, but if you get stuck, your church probably has someone who's dealt with DNS before, or your registrar's support team can walk you through it.
The bigger reason churches ask for this
Underneath every request for white-label is a single conviction: giving is a relationship between the congregation and the church, not between the congregation and a software vendor. When you hand someone a QR code with your church's domain attached, you're saying, 'This is how we give together. This is ours.'
That ownership mindset changes behaviour. It makes giving feel intentional, not transactional. It signals that your church has thought about how to serve congregants. It shows you're professional and organised. And it means that every time someone gives, the interaction reinforces their connection to your church, not to Givr.
That's why treasurers ask for it. Not because they want to hide that they're using Givr. But because they want the focus to be on the church.
If your church is growing giving year-on-year and you've started thinking about how to make the experience more 'yours', a custom domain might be worth exploring. What would change for your congregation if every giving interaction felt like it came directly from your church?