What Is White-Label? And How Churches Use It for Giving
White-label means a product or service branded with your own name and domain instead of the vendor's branding. For churches, white-label giving platforms let you collect donations under your church's branding, not the platform provider's.
Definition: what white-label actually means
White-label is a product or service that a vendor builds, then sells to other organisations who rebrand it as their own. The vendor stays invisible. In church giving, a white-label platform means your congregation sees your church's logo, your domain, and your branding when they give. They don't see the platform company's name or branding anywhere. Givr's Grow tier includes white-label custom domain access, so your giving page displays your church's identity only. This matters because trust and familiarity increase donation rates. Congregants donate to their church, not to a generic third-party platform.
Why churches choose white-label giving
A white-label giving experience reinforces your church's brand and builds donor confidence. When someone scans your QR code or visits your giving page, they see your church's name, colours, and domain. They're not distracted by platform branding or wondering if they're giving through a legitimate channel. This is particularly important for UK churches using automated Gift Aid claims; congregants need to trust they're giving through an official church channel. Givr's white-label option at the Grow tier level removes any platform branding so your church remains the sole identity in the transaction. Combined with Givr's automated HMRC Gift Aid submission, you reclaim unclaimed Gift Aid while maintaining complete brand control.
White-label vs standard church giving platforms
A standard church giving platform displays the vendor's branding throughout the donation flow. You see the platform's logo on the page, in emails, and sometimes on receipts. A white-label platform hides the vendor entirely. Your church's name, logo, and domain appear instead. Givr's Free and Gather tiers use a standard branded experience; the Grow tier unlocks white-label custom domain and API access. This means you can build a fully custom donor experience if you choose. For most UK churches, white-label is optional. Automated Gift Aid and HMRC submission matter more. But for larger churches or those with advanced donor management needs, white-label control becomes valuable. As of June 2026, the Grow tier also includes API access, letting tech-savvy churches integrate Givr deeply into their own systems.
How Givr's white-label works for churches
Givr's Grow tier (£55 per month or £549 per year) includes white-label custom domain capability. Your church provides a custom domain, Givr routes your giving page through it, and only your branding appears. Your congregation scans your QR code, lands on your custom domain, and gives in seconds. They never see 'Givr' unless they deliberately search for who powers it. The platform fee drops to 0.35% at Grow level, saving on transaction costs as your giving grows. Gift Aid still works automatically. Every Gift Aid eligible donation is captured, and Givr submits claims to HMRC Charities Online on your behalf. The 2% Gift Aid performance fee applies across all tiers once claims are paid by HMRC.
Do you need white-label for your church?
White-label is optional. Most UK churches prioritise automated Gift Aid and HMRC submission over branding control. The Gather tier (£25 per month or £245 per year) delivers Gift Aid automation, recurring giving via GoCardless, and HMRC submission without white-label. You get the same Gift Aid benefits at a lower cost. White-label makes sense if you have a large congregation, a strong brand identity you want to protect, or technical teams wanting API-level integration. For smaller churches, the Gather tier delivers the core value: reclaiming unclaimed Gift Aid (an estimated £560M remains unclaimed by UK churches annually) while letting members give in 15 seconds with no app download. Start with Gather, upgrade to Grow later if your needs grow.
Start collecting donations with automated Gift Aid in seconds, no app required.
Frequently asked questions
Does white-label cost extra?
Yes. Givr's white-label custom domain is included in the Grow tier at £55/month or £549/year. The Free tier (1% fee, no Gift Aid) and Gather tier (0.5% fee, Gift Aid included) do not include white-label. Grow also includes API access and a lower 0.35% platform fee.
Can I use white-label with Gift Aid?
Yes. The Grow tier includes both white-label custom domain and automated Gift Aid submission to HMRC. Your donations are claimed automatically, and your church's branding appears throughout the experience.
What domain do I use for white-label?
You provide your own domain (e.g. giving.yourchurch.org). Givr routes the giving experience through it, so congregants see only your church's branding and domain. You manage the domain via your registrar; Givr handles the platform infrastructure.
Is white-label required for churches?
No. Most UK churches use Givr's Gather tier (Gift Aid + recurring giving + HMRC submission) without white-label. White-label is optional for churches wanting full brand control or technical integration via API.
What else comes in the Grow tier?
The Grow tier (£55/month or £549/year) includes white-label custom domain, API access, automated Gift Aid, HMRC submission, GoCardless recurring giving, and the lowest platform fee at 0.35%. The 2% Gift Aid performance fee applies once HMRC pays your claim.