Why We Built Unlimited Sessions into Feedr Creator

Six months after launch, a church pastor emailed me. 'I'm already on my fourth session this month. Your free tier caps me at three. I need to upgrade, but I don't want to pay for an audience of 10,000 if I'm only getting 200 people.' That email changed how we thought about the Creator tier.

The three-session problem we didn't see coming

When we first shipped Feedr, we thought the free tier would be a natural stepping stone. Three sessions a month seemed reasonable for hobbyists and experimenters. It wasn't. What we learned is that 'casual' speakers aren't actually casual. A university lecturer runs multiple seminars per term. A conference organizer hosts breakout sessions all week. A podcast host who wants to take live questions might do more than three recordings in a single month.

The ceiling became a frustration faster than I'd anticipated. People would hit it mid-month and get stuck. They'd either stop running sessions or grudgingly upgrade to Pro, which at £14.99 a month felt like overkill when they only needed three more events and perhaps 150 extra audience members.

That gap, that awkward space between 'I'm done with free' and 'I need the full package,' is where we built Creator.

Unlimited sessions means you stop counting

Here's what unlimited sessions actually does: it removes friction. You don't check your quota before scheduling a session. You don't have to plan your month around a artificial limit. A speaker at a three-day conference doesn't have to think about rationing her breakouts. A lecturer teaching two sections of the same course can run live audience interaction in both without a second thought.

We made this the cornerstone of Creator because sessions are free to run. They don't cost us anything. The constraint was never technical; it was psychological. We needed a threshold that said, 'If you're serious enough to want to use this more than a few times a month, you probably want some tools that make it work better.' Unlimited sessions is that signal.

The 500-person sweet spot

Choosing 500 as the audience cap took longer than I'd like to admit. We looked at customer data from those first weeks, watching what actually happened in live sessions. Most creators averaged between 30 and 200 attendees. A few spiked higher. But here's what we noticed: beyond 500, the experience changes. Comments come faster. The host loses the thread. You need real moderation, analytics dashboards, and the ability to handle scale properly.

At 500, you're still intimate enough to feel the room. You're not running a stadium event. You don't need a moderator team and a dashboard with filters and heat maps. You need to manage what's real in front of you: the comment stream, the upvotes, maybe a pinned question. That's Creator.

Pro is for the person running a 2,000-person town hall or a corporate all-hands. Creator is for everyone building genuine interaction with their actual audience.

What actually comes with the bigger room

Bandwidth alone doesn't mean much. We also built moderation tools into Creator because 500 people means you'll get noise. A comment queue gives you a moment to review before something goes live. Emoji reactions let the audience respond without drowning the chat. The guest moderator link means you can bring in a co-host or colleague to help manage the flow without handing them your phone.

Pin a comment, and it floats to the top for everyone to see. It's small. It matters. At 100 people, you don't really need it. At 400 people, it's how you make sure the important question doesn't scroll away.

We thought carefully about which features belonged at which tier. Free tier gets the raw power: QR code join, live comments, upvotes, and a basic report. Creator adds the tools that only matter when your room gets busy. Pro adds the analytics and scale for people who need to understand what happened across hundreds of sessions or thousands of people.

The real difference between Creator and the free tier

It's not just numbers. It's rhythm. The free tier is for testing the concept. Do your audience actually want to comment? Will Q&A upvoting change how your session flows? Creator is for the person who knows the answer is yes and is building this into their regular practice. You've given it a real try. You know you need it to work reliably, and you're willing to invest a few quid a month to make sure it does.

That's different from Pro, which is about professional infrastructure. If you're running events where the audience is part of your brand, where you need to measure engagement, where volume is the problem you're solving for, Pro is the answer. Creator is for creators who've moved past experimenting but aren't running at stadium scale.

When that pastor replied to say he'd upgraded to Creator, he mentioned something I didn't expect: 'I stopped thinking about sessions as a limited resource and started thinking about them as part of how I teach.' That's the real shift we were trying to unlock. Do you think the ceiling you're working under right now is a technical limit, or just a number that someone chose?

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