White-Label Client Portals Without Losing Your Name

The moment we understood the problem

When you're a freelancer or small studio, your brand is everything. A client opens a project link and sees your name, your voice, your work. If they see someone else's branding instead, even subtle branding, you've fractured that experience. It's not malicious. It's just friction in a moment where you want friction to disappear.

We started with simple delivery tools. A project portal where clients could download files, leave feedback, approve proofs. Standard. But the white-label option only appeared at the Pro tier because it requires a custom domain and a bit more control over how the portal looks and feels. The question wasn't whether to build it. The question was how to explain why it mattered to someone who'd never thought about it before.

What white-label actually means in practice

At Pro, you get a custom domain. So instead of clients visiting something like creatr.mrvl.io/your-project, they visit yourstudio.com/your-project. The portal runs on your domain. It shows your branding, your colours, your email. We stay invisible.

A designer we spoke to put it this way: 'My client just sees their project. They don't know or care what tool I use to manage it. It feels like my operation.' That's the whole point. The portal becomes an extension of your studio, not a third-party service you're using.

You pair the custom domain with your own storage via Google Drive, Dropbox, or OneDrive. Files come from your account. Invoices route through Stripe if you've set that up. Nothing is hidden behind someone else's interface. It's clean. It's yours.

Why attribution matters less than you'd think

We don't need our logo on your client portal. We never did. If a photographer builds their reputation on client relationships and fast turnarounds, Creatr gets a reputation exactly one way: by helping that photographer deliver faster and keep clients happy. The white-label feature isn't us erasing ourselves from the equation. It's us erasing ourselves from your client's view of the equation.

You're still using Creatr. You still manage projects, invoices, mood boards, and contracts in the app. Your calendar syncs with Google Calendar. You write briefs, captions, bios. But when your client logs in to review work, they see your studio. That's the attribution that counts.

The setup is simpler than it sounds

You don't need to be technical. Add a custom domain in your account settings. Point it to our servers (we give you the DNS records). Within a few hours, your portal is live on your domain. Then link projects to that portal instead of the default one. Clients visit your custom URL, see your branding, download files from your storage.

If you're using the Pro plan with multiple brand identities, you can point different domains to different brands. So a photographer with a commercial side and a portrait side could send corporate clients to one portal and wedding clients to another, each feeling like its own studio.

Why this matters to creatives, not just businesses

The white-label portal isn't about ego, though that's sometimes how people frame it. It's about control and professionalism. When you send a client a project link, you're saying 'here's where we deliver'. If that link looks unprofessional, or worse, looks like you're using someone else's tool, the client worries. Are you a real studio? Is this secure? Why are you using someone else's platform?

With your own domain and branding, those questions don't come up. The portal feels native to your operation. Clients focus on the work, not the delivery mechanism. And that's what you want. You spent weeks on the project. The last thing you need is the client second-guessing where they're uploading feedback.

The question that should matter to you

If you're a solo creative or running a small studio, think about this: does your current setup let your clients forget they're using a tool at all? Or does it remind them every time they log in that you're outsourcing project delivery to someone else?